Nadia Ghenia
Dubai
Summary
Support in the strategic direction and implementation of marketing campaigns and promotions and derive insight from analysis to build customer relationships and improve market position and brand influence.
I have more than 20 years of experience in operational management, strategic planning and data-driven decision-making and a proven record of accomplishments in improving marketing performance and optimising the use of resources. I have been successful in supporting marketing by creating and implementing marketing plans, analysing customer and market research materials, evaluating the impact of marketing programmes and developing innovative campaigns to drive awareness and growth of the company brand. I pride myself in my excellent communication skills, enabling me to develop projects and positive interventions that initiate action and analyse results. I specialise in implementing measurable change that leads to steady progress and brand growth. With expert team leadership and innovative skills, I consistently deliver successful results. Strategically building a strong global network of organisations and government representatives.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Project Manager
Majid Al Futtaim Holding
09.2012 - Current
- I joined Majid Al Futtaim Holding as a Project Manager in September 2012 after a long career as a project developer, setting strategies and building solid partnerships with community organisations and service providers. I am responsible for overseeing market data, analysis and emerging market trends to develop strategies to increase market share as well as plan manage and coordinate marketing strategies and programmes.
- I developed the Smart Programme, where I was responsible for creating and managing sustainable plans and strategies to increase customer engagement and demand for MAF products and services.
- I worked with cross-functional teams to ensure a smooth launch, set the strategic vision, hired the right team and motivated them to work on operational initiatives and achieve goals.
- In close cooperation with the company management, I led the implementation of SMART programmes to increase customer satisfaction as part of the company's strategic goals.
- I have created and executed marketing plans to increase brand awareness for online and virtual brands in the leisure entertainment and cinema and MAF shopping malls.
- I created customised publications for educational and promotional materials and formulated specific platforms and actions.
- I have built relationships with key media platforms online and offline, organising campaigns and events to keep the MAF brand competitive. Further developing media campaigns and selected appropriate distribution channels such as Sama Dubai / Sharjah TV.
- I evaluated the impact of digital marketing for online virtual brands, coordinated the marketing budget and forecasts for assigned marketing campaigns and event.
- I developed innovative campaigns for the assigned MAF brand to drive brand awareness and growth.
- Intensively analysed competitor information to support marketing strategies and plans and review pricing/advertising annually, conducting market research on competitors and performed analyses to understand customer preferences.
- I introduced the S.M.A.R.T. programme as an educational programme accredited by the UAE Ministry of Education. I have also formulated and implemented sustainable programmes and campaigns for more than 100,000 beneficiaries. I have worked with local and international organisations and service providers such as WHO, UNICEF, SHE Academy France, MOE, MOH, DHA, Dubai Police, SEC, Dubai Custom and Supreme Council for Family Affairs.
Education
Bachelor degree - sciences and technics of health and physical education
ISSEP Tunisia
Diploma - Mentor Youth to youth Program
Brock University Canada
Diploma - Marketing Health & Nutrition
Sharjah University of Sharjah
Skills
- Management skills
- Leadership skills
- Project planning
- Communication/ teamwork skills
- Collaboration skills
- Problem solving skills
- Strategic thinking skills
- Decision maker skills
- Listening skills
- Computer Skills
- High level of experience with MS Office, Windows
Certification
- 2023: Diploma healthcare and Marketing Nutrition Sharjah University.
- 2021: Ambassador Frontline defence for volunteer work.
- 2019: Certificate SHE Academy Paris, France
- 2008: Certificate YOUTH TO YOUTH PROGRAM Toronto, Ontario, Canada.
- 1999: Member of ARAB Olympic Games Committee.
- 1994: Specialized Honours Bachelor of Health Sciences Technology ISSEP 1994/ Tunisia.
LANGUAGES
English
French
Italian
Arabic
Timeline
Project Manager
Majid Al Futtaim Holding
09.2012 - Current
Diploma - Mentor Youth to youth Program
Brock University Canada
Diploma - Marketing Health & Nutrition
Sharjah University of Sharjah
Bachelor degree - sciences and technics of health and physical education
ISSEP Tunisia
AWARDS
My career has earned me many awards including The Sheikh Hamdan Bin Rashid Al Maktoum Award for Best Practices and Best Academic Achievement Programme in the UAE. The Ambassador Frontline for Volunteering for the year 2021 by Sheikh Rashid Bin Humid Al Nuaimi. The Award for Best Digital intervention Challenge Programme for Government Students for the year 2018 by Sharjah Sheikh Sultan Al Qassimi. I was also honoured with a membership of the French SHE Academy in 2019.
CORE COMPETENCIES
- Solid leadership, coaching and interpersonal relationship skills.
- Time management, prioritisation and punctuality.
- Teamwork and effective management skills.
- Collecting, evaluating and analysing quantitative and qualitative data.
- Excellent public relations and communication skills.
- Positive attitude and problem solving skills.
- Public speaking and presentation skills and an exceptional network.
References
Available on request.
HOBBIES
Volunteering community participation activities., Sports: Yoga, Horse Riding., Reading Books, Photography, life coaching., Traveling.