Naima Tayebia
Dubai,UAE
Summary
Accomplished sales professional with a proven record in exceeding KPIs and driving conversion rates. Expertise in luxury clienteling, fostering long-term relationships with VIP clients to enhance personalized shopping experiences. Strong leadership skills in training and developing high-performing sales teams, alongside proficiency in store operations and inventory management. Multilingual communicator fluent in Arabic, English, and French, with a focus on operational efficiency and impactful visual merchandising.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work history
Store manager
Kiko Milano
Dubai, Uae
02.2024 - 06.2025
- Managed daily store operations, ensuring smooth execution of sales activities, inventory processes, and brand standards.
- Executed brand-led promotional campaigns, optimizing team focus, product visibility, and customer engagement to achieve sales KPIs.
- Drove customer experience by leading team in providing personalized service, beauty consultations, and product demonstrations.
- Coached, motivated, and developed a diverse sales team through daily briefings, individual coaching sessions, and performance reviews.
- Monitored KPIs including conversion rates, ATV, and UPT, implementing floor strategies to maximize sales opportunities.
- Oversaw stock management, handling deliveries, controlling shrinkage, and maintaining accurate stock levels.
- Ensured compliance with brand visual merchandising guidelines, maintaining attractive and commercial product displays.
- Handled administrative duties such as staff scheduling, attendance, reporting, and coordinating with area managers.
- Supported recruitment, onboarding, and training of new team members, fostering a high-performance store culture.
Store manager
Damas Jewelry
Dubai
06.2021 - 12.2023
- Performed staff appraisals, delivering feedback and pinpointing areas for development.
- Maintained health and safety standards to ensure a secure shopping experience.
- Successfully coordinated holiday promotions alongside regular responsibilities.
- Effectively addressed customer complaints, safeguarding store reputation and client relations.
- Directed daily store operations, enforcing SOP compliance and luxury retail excellence.
- Motivated sales teams through recruitment, coaching, and performance evaluations to meet KPIs.
- Managed inventory control and loss prevention strategies, minimizing stock discrepancies.
- Executed visual merchandising initiatives that aligned displays with brand identity and increased customer interest.
Assistant store manager
Damas Jewelery
Abu Dhabi
03.2019 - 05.2021
- Monitored sales performances daily, identified slow-moving products and took corrective actions promptly.
- Streamlined inventory management for optimal stock level maintenance by implementing efficient tracking system.
- Implemented promotional activities, increased product visibility and awareness amongst customers.
- Handled employee concerns discreetly; fostered healthy working environment.
- Completed administrative tasks such as generating reports on sales trends, losses or thefts without delay or errors.
- Fostered positive shopping environment by ensuring store was clean, organized and inviting at all times.
- Ensured timely stocking of products on shelves to maintain well-stocked shop floor.
Sales consultant
Damas Jewelery
Abu Dhabi
01.2017 - 03.2019
- Delivered exceptional customer service to high-net-worth clients, offering personalized jewellery consultations and styling advice.
- Built long-term client relationships through effective clienteling, follow-ups, and tailored communication.
- Achieved and often exceeded individual sales targets, contributing to store revenue and KPIs.
- Demonstrated expert product knowledge, educating customers on product composition, heritage, and value propositions.
- Assisted in visual merchandising, ensuring attractive and brand-aligned display presentations.
- Supported in-store promotional events and VIP experiences, engaging clients to enhance brand reputation and drive sales.
- Handled transaction processing, returns, and CRM input, maintaining accuracy and compliance with brand policies.
- Collaborated with team members and management to maintain smooth store operations and ensure customer satisfaction.
- Yielded higher sales revenue through upselling techniques.
Beauty advisor
Body Shop
Dubai
09.2015 - 10.2016
- Delivered exceptional customer service, providing personalized beauty consultations and product recommendations to enhance customer experience.
- Supported daily store operations, including cash handling, stock replenishment, and maintaining store cleanliness and presentation.
- Promoted brand storytelling, engaging customers with product features, benefits, and usage techniques to drive sales and increase conversion rates.
- Achieved and exceeded individual sales targets, contributing to overall store performance and KPI goals.
- Assisted in merchandising by ensuring accurate product displays, promotional setup, and adherence to visual guidelines.
- Participated in product launches and seasonal campaigns, delivering product demonstrations and maintaining strong product knowledge.
- Fostered customer loyalty by enrolling clients in brand loyalty program and encouraging repeat visits.
Sales consultant
Mohammad Hilal Group - Anfasic Dokhoon
Abu Dhabi
09.2014 - 08.2015
- Engaged customers in selecting premium dokhoon, perfumes, and luxury fragrance products, delivering personalized consultations based on individual preferences.
- Demonstrated deep product expertise, educating clients on fragrance notes, cultural significance, and brand heritage to enhance purchase confidence.
- Executed brand-led campaigns and visual merchandising, ensuring product displays aligned with Anfasic Dokhoon's modern-luxury aesthetic.
- Delivered exceptional customer service to build long-term loyalty, including personalized follow-ups and membership promotions.
- Maintained store standards—stock control, cleanliness, and inventory accuracy—to optimize customer experience and sales readiness.
Education
Bachelor of Laws - LLB - Legal and Administrative Sciences - Law -
University of Oran 1 Ahmed Ben Bella
Oran - Algeria 09.2008 - 07.2012
Diploma - Certified Diamond Grader diploma
HRD Antwerp Retail Luxury Goods And Jewelry Antwerp, Antwerp
Dubai 04.2019 - 06.2019
Skills
- Sales & KPI Management – Strong track record of achieving and exceeding sales targets, driving conversion rates, ATV, and UPT
- Luxury Clienteling – Expert in building long-term relationships with VIP clients and delivering personalized shopping experiences
- Team Leadership & Coaching – Experienced in training, motivating, and developing high-performing sales teams
- Store Operations – Skilled in stock management, inventory control, loss prevention, and operational efficiency
- Visual Merchandising – Ensuring brand consistency through impactful product displays and promotional execution
- Customer Relationship Management (CRM) – Utilizing CRM tools and loyalty programs to enhance customer retention
- Marketing Activations – Supporting in-store campaigns, product launches, and brand promotions
- Multilingual Communication – Fluent in Arabic (native), English, and French, with excellent interpersonal skills
Timeline
Store manager
Kiko Milano
02.2024 - 06.2025
Store manager
Damas Jewelry
06.2021 - 12.2023
Diploma - Certified Diamond Grader diploma
HRD Antwerp Retail Luxury Goods And Jewelry Antwerp, Antwerp
04.2019 - 06.2019
Assistant store manager
Damas Jewelery
03.2019 - 05.2021
Sales consultant
Damas Jewelery
01.2017 - 03.2019
Beauty advisor
Body Shop
09.2015 - 10.2016
Sales consultant
Mohammad Hilal Group - Anfasic Dokhoon
09.2014 - 08.2015
Bachelor of Laws - LLB - Legal and Administrative Sciences - Law -
University of Oran 1 Ahmed Ben Bella
09.2008 - 07.2012
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