Naina Anoop

Marketing student with a strong interest in brand strategy, content, and campaign development. Experienced in creating strategic, insight-driven marketing work across social media, branding, and consumer research. Brings a balance of creativity and analytical thinking to build campaigns that are both compelling and effective.

• Secured 2nd Position in HR Event – Spectra 2024 for strategic problem-solving in a competitive business simulation
• Ranked Top 8 in Best Manager – Proelium 2024 for leadership, decision-making, and business strategy execution
• Achieved Top 6 in Best Manager – Spectra 2023 in an intercollegiate management competition
• Held leadership roles including Head of Promotions – EnigMa Marketing Club, Head of Creatives & Productions, and Head of SDG Cell
• Managed and contributed to social media/branding initiatives across multiple university organizations and student-led platforms

• AI for Business: Branding, Creative Content, and Marketing Specialization
• Strategy Consulting Job Simulation – Accenture
• Corporate Affairs Certification – Nestlé E-Learning
• Conflict and Negotiation Management in the Workplace
• Logistics and Supply Chain Management – SWAYAM / MHRD

• The Brand Pack Co. – Developed a sustainable packaging concept for e-commerce brands, focused on branding strategy, customer perception, and consumer-driven packaging design
• Nostalgia Marketing Research Study – Conducted quantitative research on the impact of nostalgia marketing on Y2K fashion purchase intent
• Strategic Rebranding Proposal: Art of Indulgence – Developed repositioning and branding recommendations for a premium local dessert business