Summary
Overview
Work history
Education
Skills
Certification
Accomplishments
Timeline
Generic
Najiah Alfadl

Najiah Alfadl

Dubai,United Arab Emirates

Summary

A results-driven professional with extensive experience across diverse performance and operational environments. Passionate about fostering inclusive, growth-focused spaces that support education, excellence, and community. Skilled in leading multidisciplinary teams, optimizing products, and enhancing member experiences. Known for strategic planning, effective collaboration, and driving impactful results through innovation.

Overview

2026
2026
years of professional experience
1
1
Certification

Work history

Head of Strength & Conditioning

Wellfit
Dubai, UAE
09.2024 - Current
  • Merged the Obstacle and Strength & Conditioning departments, overseeing 8 programs and leading a team of 6 multidisciplinary coaches specializing in strength training, functional training, parkour, calisthenics, and gymnastics. This strategic merger optimized operations and created a cohesive class schedule, fostering cross-disciplinary collaboration and enhancing offerings for 800+ monthly unique users in S&C.
  • Leveraged data-driven insights to achieve a 7-month period average of 75% in class utilization (target KPI: 70%) and 72% retention (target KPI: 65%).
  • Restructured the class schedule, optimizing department utilization and increasing class availability by 20%, providing more opportunities for unique users to participate in programs.
  • Implemented weekly team development sessions for coaching quality and communication, contributing to a 4.9/5 Wellrate for member satisfaction.
  • Launched new offerings including Urban Ninja Series, Ignite Rox and Inversion classes, expanding the department portfolio.
  • Organized monthly community activations (e.g., Ignite Beach Workout Series, Hike Life Series), boosting member engagement, improving member experience and retention.
  • Led the execution of internal events, including the Fortify Throwdown, Lift Wars, Ramadan Sweat, Pinktober, and Hyrox PFT (as official Middle East partners for Hyrox).
  • Interdepartmental collaboration - including Marketing, Product, and Member Experience—to develop and execute targeted campaigns, activations, retention strategies, and usage across all offerings.

Strength and Conditioning Coach

Wellfit
Dubai, United Arab Emirates
09.2021 - 08.2024
  • Lead coach and strategist for Wellfit's signature "Fortify" program, serving 300+ unique members and driving over 900 monthly program uses.
  • Creator and owner of the Fortify Centralized Programming - developed manuals, educational resources, and staff training systems to standardize delivery across all Wellfit locations.
  • Designed and launched new sub-programs: Fortify Gymnastics and Fortify Oly, expanding the Fortify brand and diversifying training offerings.
  • Conceptualized, developed, and led signature community events, such as the Fortify Throwdown and Ramadan Sweat, achieving 100% participation for four consecutive years. Increased Throwdown participation by 120% (from 80 to 176) and Ramadan Sweat by 80% (from 40 to 72), driving member engagement and fostering cultural connections.
  • Spearheaded external community events, enhancing member retention and engagement through innovative programming and strategic partnerships.

Head Trainer

She Fit Gym
Jeddah, Saudi Arabia
09.2019 - 06.2021
  • Oversaw daily operations across two branches and a team of 12+ coaches to uphold high-performance standards and ensure seamless service delivery.
  • Created class schedules, to maximizing staffing across both branches.
  • Conducted workshops for both members and staff, enhancing knowledge and improving member experience.
  • Carried out recruitment, onboarding, and training of new full-time coaches and freelance instructors, aligning them with brand standards and program objectives.
  • Initiated and led an internship program for aspiring female fitness professionals, offering mentoring and career development that helped 5 interns transition to full-time roles.
  • Supported senior leadership in organizing events and workshops provided by external providers.

Head Trainer

Flagboxing Gym
Jeddah, Saudi Arabia
01.2015 - 06.2019
  • Led on coaching Gymnastics, Calisthenics and Crossfit classes, focused on progressive skill development, personalized coaching to and overall performance.
  • Designed individualized training programs for personal training clients, tailoring exercises based on fitness levels and specific goals to maximize results and ensure continuous progress.
  • Developed monthly class schedules and programs for gymnastics, calisthenics and Crossfit.
  • Supported in planning and running of external workshops at Flagboxing and external facilities.

Assistant Coach

Crossfit Gymnastics HQ
Riyadh, Saudi Arabia
- 02.2018
  • Supported the delivery of the Crossfit Gymnastics curriculum through active demonstration, explanation and athlete spotting
  • Collaborated with senior coaches to enhance participation and ensure safe execution
  • Facilitated skill development across varying fitness levels in both group and individual settings

Education

Bachelor of Science - Speech, Language and Hearing Sciences

Dar Al Hekma University
Jeddah, Saudi Arabia
/2019 -

Skills

  • Program Design
  • Product Development
  • Team Leadership & Staff Training
  • Member Engagement & Retention
  • Operational Planning
  • Project Management
  • Adaptability & Problem Solving
  • Proficient in English & Arabic
  • Microsoft Office Suite (Word, Excel, PowerPoint)

Certification

  • Level 2 Fitness Instructor, Inspire Fitness Academy, United Arab Emirates (2025)
  • Weightlifting Coach Level 1, MeFit Pro, United Arab Emirates (2023)
  • Crossfit Level 1 Trainer, Crossfit, United Arab Emirates (2023)
  • Crossfit Weightlifting Level 1, Crossfit, United Arab Emirates (2018)
  • Calisthenics L2, World Calisthenics Organization, Saudi Arabia (2018)
  • Crossfit Gymnastics Trainer, Crossfit, Bahrain (2017)
  • Calisthenics L1, World Calisthenics Organization, Saudi Arabia (2014)

Accomplishments

  • The Rollercoaster of Entrepreneurship by Inspire Fitness Academy, United Arab Emirates (2025)
  • 15 Invaluable Laws of Growth by Inspire Fitness Academy, United Arab Emirates (2023)
  • 5 Levels of Leadership by Gareth Jones Inspired by John C. Maxwell, United Arab Emirates (2022)
  • The Neuro Typing System by Christian Thibaudeau, Bahrain (2017)
  • Rings and Floor Work by Jon Yuen & Einar Svindland, Saudi Arabia (2017)
  • Movement by Jon Yuen, Saudi Arabia (2016)
  • Integrated Breathing by Steve Maxwell, Bahrain (2016)
  • Movement Medicine by Einar Svindland, Bahrain (2016)

Timeline

Head of Strength & Conditioning

Wellfit
09.2024 - Current

Strength and Conditioning Coach

Wellfit
09.2021 - 08.2024

Head Trainer

She Fit Gym
09.2019 - 06.2021

Head Trainer

Flagboxing Gym
01.2015 - 06.2019

Assistant Coach

Crossfit Gymnastics HQ
- 02.2018

Bachelor of Science - Speech, Language and Hearing Sciences

Dar Al Hekma University
/2019 -

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Najiah Alfadl