NARAYANAN SRIDHAR

• Heading UAE , Oman,Qatar,Bahrain and Yemen business with annual turnover of US$ 25 million.
• Development of new markets like Afghanistan, Africa and Yemen.
• Designed category wise, effective pricing strategy to cater to each distribution channel in the market.
• Initiated and executed the entry plans into Yemen, Afghanistan, Pakistan, Tanzania markets & achieved the launch objectives. These were part of the export objectives to cover other target markets which included India, Libya, Kenya and Uganda through well-established distributors. These contributed to incremental growth of 18% in volumes.
• Planning and implementing the trade marketing activities in the assigned areas.
• Managing and development of the distributiors.
• Achievement- Development of export business from UAE.

• Heading sales and distribution of Rani Juices and Wrigley’s confectionary in Eastern region of KSA.
• Direct operation handling 3 main channels of distribution –Down trade, Modern Trade and Wholesale
• Launched various new lines of beverage and confectionary
• Co-ordinate the efforts of all departments within the branch to ensure continuous growth of profit
• Increased the coverage by identifying and adding new routes in the Down trade.
• Reduced the overall branch expenses by reducing the cost and contribution of the trade promotions.

• Reporting to the GM, responsible for distribution and the in market sales of all the agencies in Oman.
• Coordinating with the principals for in market trade activities.
• Designing and pricing trade offers.
• Ensuring the expected GP is achieved across all the agencies.

Reporting to the Regional Manager, I was responsible for sales and distribution of Wrigley’s and Cadbury’s confectionary products in the southern region of the Kingdom through a team of 7 sales men.

Reporting to the Regional Manager, I was responsible for sales and distribution of the liquor products in Southern India.