PowerPoint
Nasser Al Rashdi
Marketing Manager
Dubai
Summary
Dynamic Marketing Manager with a proven track record of driving brand growth and optimizing digital outreach across diverse industries. Over 5 years of experience demonstrating an 80% increase in lead generation, proficiency in data-driven strategy formulation, and exemplary campaign execution. Committed to employing innovation to boost profitability and brand presence.
Overview
13
13
years of professional experience
3
3
Certifications
Work History
Marketing Manager
Jumeirah Group
2024.02 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, strategically allocating funds towards high-impact initiatives supporting overall business goals.
- Boosted sales performance by creating engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalised offers.
- Organized high-profile events, including networking evenings for 50+ CEOs and outdoor beach events, resulting in 70% increase in attendance and improved member satisfaction.
- Oversaw branding initiatives, revamping sales collaterals, staff uniforms, and overall location branding to maintain consistency and elevate J Club's brand image.
- Delivered results with 200% ROI from key campaigns and 20% increase in member retention through effective marketing strategies
- Managed cross-functional teams, collaborating with club managers, senior leadership, sales, and hotel operations to execute marketing objectives.
- Managed cross-functional teams, collaborating with club managers, senior leadership, sales, and hotel operations to execute marketing objectives.
- Trained new hires on J Club’s brand story and guidelines, ensuring consistent brand experience.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers
Marketing Manager
METROFITT
2022.05 - 2024.02
- Launched successful digital leads generation campaigns that achieved 80% increase in leads.
- Manage social media content and channels such as Instagram, TikTok, Facebook, & MyMETROFITT app.
- Developed design and production of promotional materials.
- Developed retention campaign via newsletter & email campaigns.
- Improved page content, keyword relevancy, & branding to achieve search engine optimization goals.
- Planned and organize events on and off-premises
- Managed workflow between staff, coordinating documents, planning, & creative material distribution
- Used data analytics to track lead generation campaigns & improve quality.
- Performed training on content creation & using marketing tools to attract prospects.
- Increased Google positive reviews by 40%.
- Performed training on content creation & using marketing tool to attract prospects.
- Managed and executed marketing strategies, including budget allocation and sales plans for different business segments.
- Executed search engine marketing, advertising, and public relations campaigns to generate demand & sales leads
- Created strong partnerships with related companies to enhance marketing objectives.
- Generate a monthly report on ROI and suggested improvements for campaigns
Senior Marketing
Golds Gym
2021.10 - 2022.02
- Working with managing director, to set marketing strategies
- Design and run campaigns to generate leads
- Tracking effectiveness of marketing campaigns and reporting findings to Managing Director with reports on how to improve results and plan ahead
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Managed budget allocation and resource utilization to maximize marketing ROI
- Coordinated with design and media teams to develop high-quality creative assets
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Devised content strategy to effectively engage target audiences
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue
- Developed creative presentations, trend reports, kitted assets, and product data sheets
Business Development Executive
Addison Bradley
2020.11 - 2021.08
- Identifying, qualifying, and securing business opportunities; coordinating business generation activities; developing customized targeted sales strategies
- Building business relationships with current and potential clients
- Understanding client needs and offering solutions and support; answering potential client questions and follow-up call questions; responding to client requests for proposals (RFPs)
- Collaborating with sales and leadership to secure, retain, and grow accounts
- Creating informative presentations; presenting and delivering information to potential clients at client meetings
- Creating and maintaining list/database of prospect clients; maintaining database (Salesforce, CRM, Excel, etc.) of prospective client information
- Cold calling; making multiple outbound calls to potential clients; closing sales and working with clients through closing process
- Made over 50 cold call per day to Meet all quotas and ensure prospects in sales funnel
Marketing Manager
Sabco Sports
2019.02 - 2020.10
- Developed marketing plans based upon extensive research and prospects targeted
- Collaborated with developers, advertisers and production managers to market products and services
- Observed online trends and patterns to effectively plan future content for maximum impact
- Increase in revenue by 20% through distributed email marketing, increasing web traffic and ticket sales.
- Produced valuable and engaging content for social media that attracts and converts target groups
- Direct and organize campaigns and events related to advertising and promotion
- Manage and wrote storylines for marketing copy and content creation
- Completed and submitted monthly and yearly result and strategy reports
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Conducted market research to identify new opportunities and target markets
- Created and managed social media campaigns to Increase brand engagement
Social Media Executive
Sabco Sports
2017.03 - 2019.02
- Create and Oversees all company social media accounts
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
- Worked with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
- Monitor and develop reports on competitor activity within social media spaces
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Suggested and implemented new features to develop brand awareness.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
Commerical and Events Executive
Oman Football Association
2016.02 - 2017.04
- Effectively managed budgets of 20K + through diligent strategy and transparency
- Ensured timely delivery of materials and assets on event days, liaising with vendors and delivery personnel to ensure efficient setup
- Saved company average of 15% per event by making strategic logistics recommendations
- Plan and execute above line marketing
- Assessed events planning services and related costs, capitalizing opportunities to cut costs and drive revenue generation
- Researched vendors and locations, liaised between event staff and facilities and arranged teams to coordinate event setup and teardown.
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
- Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported 20 team members and volunteers.
- Managed venue, labor and technical efforts of internal and external partners to successfully execute 20+ events
- Managed administrative logistics of events planning, event booking, and event promotions.
Student Branding Manager
Red Bull
2014.01 - 2014.12
- Conducted video interviews, shot videos of event coverage and edited to create professional video projects
- Maintained effective engagement with students to continually grow sales and increase brand awareness
- Creating and executing creative ways of promotion red bull
- Maintaining and building great relationship with colleges
- Consulted with product development teams to enhance products based on customer interest data
- Researched and identified new opportunities for product and brand development
- Researched market trends to identify customer needs and preferences for strategic planning
- Conducted market research to identify new opportunities and target markets
- Conducted outreaches to engage with customers
Vice President of Outgoing Exchange
AIESEC
2012.09 - 2013.10
- Improved team efficiency by training and mentoring individuals through diligent team meetings and setting goals
- Promote exchange program via social media platforms
- Recruited and managed +30 members
- Spearheaded promotional initiatives increasing sales of exchange services by 150%
- Conducted promotional initiatives in colleges and universities.
- Clarified roles, responsibilities and expectations of volunteers
- Established performance goals for department and outlined processes for achievement
- Led development of strategic marketing plans to raise awareness and drive exchange growth
Team Leader Of Outgoing
AIESEC
2011.09 - 2012.10
- Supervise college and school recruitments for exchange students
- Assist in marketing plan and implementation
- Prepare students for culture shocks and travel requirements
- Ensure safety and well-being of students undertaking the program
- Selecting suitable candidates to represent Oman in an exchange program.
- Managed conflict resolution among team members, fostering a positive and collaborative work environment
- Established open and professional relationships with team members to achieve quick resolutions for various issues
- Established clear communication channels to facilitate timely exchange of information between team members and stakeholders
- Achieved project milestones ahead of deadlines, coordinating effectively with stakeholders and managing resources efficiently
Education
Diploma - Marketing
Majan university college
2013.01 - 2016.05
Skills
Social Media Marketing
Video Editing (3 years)
Photoshop
English - Native
Arabic - Native
Swahili - Intermediate
Budgeting and Allocation
Market Positioning
Lead Generation Campaigns
Budgeting
Strategic planning
Marketing and advertising
Training and Development
SEO (1 years)
Accomplishments
- Grew social media audience 30% through grassroots marketing plans incorporating social media campaigns.
- Achieved 150% engagement rate through content marketing.
- Developed over 90 social marketing campaigns, leading to 80% increase in leads.
- Improved relationships with customers by soliciting feedback and encouraging interactions with customers on social media.
Software
Excel
Final Cut Pro
Photoshop
Certification
Google Ads Display Certification
Timeline
Marketing Manager
Jumeirah Group
2024.02 - Current
Marketing Manager
METROFITT
2022.05 - 2024.02
Senior Marketing
Golds Gym
2021.10 - 2022.02
Business Development Executive
Addison Bradley
2020.11 - 2021.08
Marketing Manager
Sabco Sports
2019.02 - 2020.10
Social Media Executive
Sabco Sports
2017.03 - 2019.02
Commerical and Events Executive
Oman Football Association
2016.02 - 2017.04
Student Branding Manager
Red Bull
2014.01 - 2014.12
Diploma - Marketing
Majan university college
2013.01 - 2016.05
Vice President of Outgoing Exchange
AIESEC
2012.09 - 2013.10
Team Leader Of Outgoing
AIESEC
2011.09 - 2012.10
Google Ads Display Certification
20220
The fundamentals of Digital Marketing
20220
Google Ads Search Certification
20220
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