Hi, I’m
Natalia Kowalczyk
Vice President, Marketing Director
Dubai,DU
Summary
Visionary executive with a proven track record in driving operational excellence, portfolio growth, and value creation. Expertise in executing global strategies, optimizing commercial performance, and forging high-impact partnerships to enhance profitability. Known for leading transformative change, inspiring high-performing teams, and turning complex challenges into growth opportunities.
Overview
16
years of professional experience
10
years of post-secondary education
8
Certifications
4
Languages
Work History
Brown-Forman
Vice President, Marketing Director Europe
01.2023 - Current
Job overview
- Leads marketing operations for a $1B portfolio across 30+ European markets, managing a $150M brand budget and a team of 250 marketers
- Achieved an 8% CAGR over three years, exceeding revenue and brand equity growth targets
- Co-led the $1B acquisition and seamless integration of Gin Mare and Diplomatico Rum
- Developed and executed a three-year innovation pipeline, driving category expansion and market share growth
- Established partnerships with McLaren Formula 1 and Coca-Cola, enhancing brand recognition by 20% and launching the successful Jack & Coke RTD product
Brown-Forman
Commercial Development Director Europe
01.2021 - 01.2023
Job overview
- Enhanced Route-to-Consumer strategies across key European markets, including launching Own Distribution Organisation in BeLux and Italy
- Boosted online sales through an optimized e-commerce strategy, leveraging partnerships with Amazon and Tesco
- Unified sales and marketing through the Sales Council, fostering cross-functional collaboration and driving operational efficiency
- Mentored talent through diversity initiatives, building a robust leadership pipeline and championing Women in Sales programs
Brown-Forman
Chief of Staff to President Europe
01.2020 - 01.2021
Job overview
- Developed the first divisional long-term strategy, increasing operating income by 12% through strategic investments and portfolio optimization
- Managed key strategic initiatives, including tariff mitigation, strategic value creation, prioritization of the divisional portfolio
- Spearheaded post-COVID cultural transformation, achieving 'Great Place to Work' certifications across six markets
- Directed divisional communications, ensuring alignment with corporate strategies and enhancing internal and external engagement
Brown-Forman
Head of Super Premium Brands UK & Ireland
01.2019 - 01.2020
Job overview
- Directed P&L for the UK’s largest premium spirits portfolio, achieving profitable growth and market share gains
- Successfully onboarded 160 employees during the transition to direct distribution, building a high-performing team
- Embedded a culture of diversity and inclusion, driving team collaboration and innovation
Global Advertising Agencies (Arnold Worldwide, J. Walter Thompson, M&C Saatchi)
Account Director
01.2009 - 01.2014
Job overview
- Delivered award-winning campaigns for global brands including Jack Daniel’s, Volvo, HSBC, and Qantas
- Led transformative creative campaigns, including the iconic HSBC Global Airport Campaign and the groundbreaking Kit Kat 'Have a Break' social media strategy, redefining brand engagement on a global scale.
Education
UCSC
Master’s from Economics & International Relations
01.2010 - 01.2012
UCSC
Master’s from Law (International & Financial Law)
01.2008 - 01.2010
Silesian University
Master’s from Law (Civil & Financial Law)
01.2004 - 01.2010
Skills
Strategic Growth, Value Creation & Portfolio Management
Commercial Excellence & Route-to-Market Optimization
M&A Integration & Performance Improvement
Leadership & Organizational Transformation
Data-Driven Decision-Making & Stakeholder Management
Customer-Centric Strategy Development
Cross-Border & Multicultural Expertise
New Product Development & Market Entry and Expansion
Certification
General Manager Readiness Program
Accomplishments
- Revenue Acceleration Delivered double-digit revenue growth through strategic partnerships and targeted execution of growth strategies.
- Operational Optimization Enhanced efficiency by 20% through advanced performance management tools and data-driven decision-making.
- M&A Integration Leadership Successfully integrated two major acquisitions, contributing to a $1B portfolio value increase.
- E-Commerce Expansion Pioneered a European e-commerce strategy, doubling online sales with Amazon and Tesco collaborations.
- High-Impact Partnerships Executed transformative collaborations with Coca-Cola and F1 McLaren, driving brand equity growth and market leadership.
- Transformational Leadership Elevated team engagement and retention through innovative culture-building programs, achieving 'Great Place to Work' recognition across multiple markets - PEAKON result 2p up
- Innovation Excellence Launched multiple category-defining products, significantly enhancing market share and brand positioning.
Diversity Advocacy Championed initiatives like Women in Sales, increasing representation in senior leadership roles.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Polish
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
French
Elementary (A2)
Timeline
Vice President, Marketing Director Europe
Brown-Forman
01.2023 - Current
Commercial Development Director Europe
Brown-Forman
01.2021 - 01.2023
Chief of Staff to President Europe
Brown-Forman
01.2020 - 01.2021
Head of Super Premium Brands UK & Ireland
Brown-Forman
01.2019 - 01.2020
UCSC
Master’s from Economics & International Relations
01.2010 - 01.2012
Account Director
Global Advertising Agencies (Arnold Worldwide, J. Walter Thompson, M&C Saatchi)
01.2009 - 01.2014
UCSC
Master’s from Law (International & Financial Law)
01.2008 - 01.2010
Silesian University
Master’s from Law (Civil & Financial Law)
01.2004 - 01.2010