Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
NAVAS MOHAMED

NAVAS MOHAMED

Digital Marketing Manager - Paid Media Strategist
Dubai

Summary

Performance-driven digital marketer with 8+ years of expertise (including 4 years of ad agency experience) in driving high-impact Lead-generation and Sales Campaigns for 50+ Brands
from various industries.

Specialized in crafting cross-channel and performance marketing strategies across PPC, Paid Social, E-mail Campaigns..etc, along with CRMs and Marketing Automation tools integration to achieve better ROAS/ROI.

Proven track record of scaling campaigns, automating workflows for Luxury Builders, University/Collages, eCommerce, eLearning Platforms, Global Consultancies and B2C Service Start-ups.

Overview

12
12
years of professional experience
4
4
Certifications
4
4
Languages

Work History

Digital Marketing Manager & Team Lead

Invisor Management Training LLC
Dubai
03.2024 - Current
  • Developed and implemented successful Google, Meta, LinkedIn campaigns to drive customer engagement and increase brand awareness.
  • Slashed cost-per-lead by 40% for university programs using Google ads and Facebook re-targeting campaigns, driving 1,200+ qualified monthly leads.
  • Built automated webinar funnels for e-learning platform, achieving better attendance rates and 3X more in course sales within 6 months.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Integrated HubSpot CRM with paid social campaigns, improving lead-to-enrollment conversion
  • Led and managed a team of 6 members including designers, SEO analysts, tele-sales and academic counselors to plan and implement digital campaigns and achieving the monthly admission target for certification programs, online courses..etc
  • Coordinated with media agency to develop high-quality video assets.

Performance Marketing Lead

WEDODM Growth Agency
Kerala
06.2021 - 01.2024
  • Client Portfolio: 50+ brands, including Universities, Collages, Luxury Builders, Real-estate Agents, eCom and B2C consultancies.
  • Delivered CRM-driven lead nurturing for luxury real estate developers using PPC campaigns, Hyper-targeted Meta ads and re-targeting sequences.
  • Launched Meta & LinkedIn UGC campaigns for real estate developers, generating 500+ premium leads/month at lower CPL.
  • Launched a re-targeting framework that recovered 25% of abandoned carts for E-commerce clients.
  • Designed a CRM-driven email nurture program for study abroad consultants, boosting inquiry-to-application rates.
  • Automated webinar funnels for study abroad and B2C consultants using the tools WebinarJam, Kartra, ActiveCampaign and Zapier
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Coordinated closely with sales teams to ensure seamless handoff between marketing-generated leads and account management.
  • Trained junior team members in best practices for digital advertising platforms, fostering a culture of continuous learning and improvement.

Co.Founder & Digital Marketing Trainer

SpyroSys
Cochin, Kerala
08.2016 - 04.2021
  • Trained 700+ professionals on PPC and automation tools, with 90% of mentees reporting increased campaign performance.
  • Analyzed competitor strategies to stay ahead of industry trends and adjust company tactics accordingly.
  • Boosted brand visibility with targeted digital marketing campaigns and social media engagement strategies.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Achieved long-term sustainability for the organization through responsible decision-making processes grounded in ethics.
  • Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.

Digital Marketing Trainee

ISPT Academy
Calicut, Kerala
12.2013 - 12.2015
  • Increased website traffic by implementing effective SEO strategies and optimizing content.
  • Conducted keyword research and optimized web content, improving search engine rankings for targeted terms.
  • Assisted with social media profiles by creating and posting engaging text, image and video content aligned with organization's goals.
  • Analyzed website data to identify areas for improvement and implemented changes accordingly, leading to better performance metrics.
  • Created content strategies for digital media.

Education

Bachelor's - Electronics And Communication Engineering

Anjuman Institute of Technology & Management
Karnata, India
04-2012

Higher Secondary Education - Computer Science

PPMHSS
Kerala
04-2007

Skills

Search engine marketing

Social media marketing

CRM integration

Cross-channel marketing

Google analytics mastery

Email marketing

Lead generation

Conversion optimization

Marketing automation

Retargeting strategies

Search engine optimization

Sales funnel development

Influencer partnerships

Team leadership

TOOLS:

HubSpot

ActiveCampaign

Zapier

WebinarJam

GA4

Looker Studio

SEMrush

SpyFu

Zoho

Sendpulse

Salesforce

Pipedrive

GetResponseetc

Certification

Google Ads Certification (Search, Display, Video)

Timeline

Digital Marketing Manager & Team Lead

Invisor Management Training LLC
03.2024 - Current

Performance Marketing Lead

WEDODM Growth Agency
06.2021 - 01.2024

Co.Founder & Digital Marketing Trainer

SpyroSys
08.2016 - 04.2021

Digital Marketing Trainee

ISPT Academy
12.2013 - 12.2015

Bachelor's - Electronics And Communication Engineering

Anjuman Institute of Technology & Management

Higher Secondary Education - Computer Science

PPMHSS

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NAVAS MOHAMEDDigital Marketing Manager - Paid Media Strategist