Results-driven Sales Manager with a Master’s degree in Economics and extensive experience in driving revenue growth, business development, and field force management across the UAE and MEA region. Currently managing the multi-brand portfolio of Anker Innovations - including Anker (charging & accessories), Soundcore (audio), Eufy (smart home & security), and Nebula (smart projectors) with proven success in delivering consistent sales growth, expanding market share, and building strong client and channel partnerships. Skilled in sales strategy, key account management, trade marketing, and go-to-market execution, with a strong record of managing large field teams to maximize sell-out and in-store excellence. Adept at market analysis, contract negotiations, and CRM implementation, with a commitment to aligning innovative strategies with organizational goals to drive sustainable business growth and brand presence in competitive markets.
Overview
20
20
years of professional experience
6014
6014
years of post-secondary education
Work history
Sales Manager MEA
Anker Innovations
Dubai, United Arab Emirates
08.2024 - Current
Managed multi-brand product portfolios (Anker, Soundcore, Eufy, and Nebula), driving brand visibility and market share in UAE.
Built and nurtured partnerships with key distributors, retailers, and e-commerce platforms, ensuring optimized sell-in and sell-out performance.
Launched go-to-market strategies for new product introductions, ensuring successful rollouts and category growth.
Analyzed sales data and KPIs to forecast demand, optimize inventory, and maximize profitability.
Trained and developed sales promoters and field teams, enhancing product knowledge and customer engagement.
Collaborated with cross-functional teams (marketing, logistics, and finance) to deliver seamless execution of sales strategies.
Secured premium shelf space and online visibility through strategic negotiations with trade partners.
Delivered year-over-year growth by identifying emerging channels and expanding market penetration.
Represented the brand at industry exhibitions and trade shows, strengthening regional presence and networking opportunities.
Monitored competitor activities to identify gaps and develop counter-strategies for sustained competitive advantage.
Led high-performance sales teams, consistently achieving and exceeding revenue targets.
Managed a large field force team across the UAE, driving sell-out growth, in-store excellence, and promoter productivity.
Carried out day-to-day duties accurately and efficiently.
Successfully delivered on tasks within tight deadlines.
Drove revenue growth by identifying and capitalising on emerging market trends.
Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
Developed marketing plans to support department strategies.
Customized promotional strategies to meet needs of different clients, products and services.
Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
Sales Manager UAE & GCC
Baseus Electronics
Dubai , UAE
08.2023 - Current
Develop and implement sales strategies to drive revenue growth and increase market share.
Successfully expended the brand in organized retailers of UAE and GCC within just six months.
Analyze market trends, competitor activities, and customer preferences to identify opportunities for sales expansion.
Track sales performance metrics such as revenue, profit margins, conversion rates, and average transaction value.
Analyze sales data to identify trends, opportunities, and areas for improvement.
Collaborate with marketing teams to develop promotional campaigns, product launches, and advertising strategies.
Monitor the effectiveness of marketing initiatives and adjust strategies as needed to maximize ROI.
Coordinate with purchasing and logistics teams to optimize inventory levels and minimize stockouts or overstock situations.
Oversee day-to-day operations of sales department, including staffing, scheduling, and budget management.
Implement measures to optimize operational efficiency and cost-effectiveness.
Foster a culture of continuous improvement within sales team, encouraging innovation and creativity.
Solicit feedback from customers and employees to identify areas for improvement and implement appropriate solutions.
Stay updated on industry trends, technologies, and best practices to maintain a competitive edge.
Set highest personal performance standards for self.
Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
Monitored sales team performance, providing effective training to help reach revenue and profit targets.
Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
Carried out sales visits to current and prospective customers.
Generated company growth through market expansion and sales.
Allocated sales resources based on quarterly KPI targets.
Generated accurate summaries and YoY growth percentage for accounts.
Executed marketing campaigns to promote brand visibility and drive engagement.
Planned events and activations to enhance brand presence and customer engagement.
Negotiated contracts and improved prices and terms with suppliers to make business savings.
Key Account Executive
Samsung Gulf Electronics
Dubai, UAE
04.2016 - 08.2023
Managing sufficient stock level at selling points with strong coordination of distributors
Coordinating with distributors on weekly basis to achieve weekly sell-in and sell-out targets.
Managing smooth transaction of purchase order to maintain sufficient inventory level.
Maintaining strong relation with store managers to increase maximum sales and execution of promotions.
Monitoring daily and monthly sales according to assigned targets as well as different sales projects.
Monitoring market share closely to take necessary decisions.
Generating daily, weekly, and monthly sales activity reports.
Planning & execution of planned promotions as per market environment.
Ability to drive resolutions, meet deadlines, goals and multitask.
Strong organizational and time management skills.
Sr. Team Leader
Samsung Gulf Electronics
Dubai, UAE
06.2014 - 04.2016
Supervised provision of services and directed staff to meet requirements with speed and professionalism.
Conducted team member meetings and updated members on best practices and continuing expectations.
Established team goals, delegated tasks and set clear deadlines.
Managed inventories and stock, including keeping detailed records of inventory use and sales.
Prepared team for evaluations, inspections and audits with direct mentoring and instruction.
Directed cross-functional team members to complete assignments, maximize quality and work efficiently.
Produced weekly, daily and monthly activity reports and forecasts.
Trained staff on proper procedures and methods for maximising production and collaboration.
Identified and proactively acted on issues impacting team performance and cohesiveness.
Led performance reviews and tailored employee feedback to facilitate professional development.
Fostered positive employee relationships through communication, training and coaching.
Team Leader
Samsung Gulf Electronics
Dubai, UAE
05.2013 - 06.2014
Sales Promoter
Samsung Gulf Electronics
Dubai, UAE
05.2011 - 05.2013
Supervisor Phone Banking Dept.
Bank Al-Falah Limited
Karachi, Pakistan
09.2005 - 04.2011
Shift supervision by providing assistance to phone banking officers
Customer complaints/requests analysis based on defined policies & procedures in order to forward them to the pertaining departments
Floor management and supervision
Process formulation & implementation
Responsible for training of newly recruited team members
Update customer requests & complaints and forward them to the concerned departments.
Looking out for possible fraudulent Activities & taking appropriate measures to cover the risk.