NAWAF Alotaibi

Riyadh,Saudi Arabia

Summary

At SME Bank, we excel in optimizing digital experiences and increasing online visibility. We've honed skills in technical SEO, ensuring websites are indexed effectively by search engines, and content optimization, where relevance meets user engagement. Our approach to on-page and off-page SEO is systematic and data-driven, utilizing tools like search tools to inform our strategies.

Leadership in digital marketing isn't about understanding trends; it's about creating them. We've built a robust online presence that resonates with our audience. We've spearheaded projects to improve website authority, from meticulous keyword tracking to executing social media and online innovations. Our efforts are not just about enhancing performance; it is about forging connections that foster trust and loyalty in our brand.

Overview

years of professional experience

Work History

SEO Assistant Manager - Digital Marketing

SME Bank

06.2023 - Current

Technical SEO
On-page SEO
Off-page SEO

1️⃣Optimizing website's structure, speed, security, and crawlability to make it easier for search engines to index and understand contents

2️⃣Optimizing website's content, such as titles, meta tags, headings, images, and keywords, to make it more relevant and user-friendly for your target audience.

3️⃣building website's authority and reputation by earning links and mentions from other websites and platforms.

- Clean duplicate content
- Track keywords and verify rankings
- Define a core keyword for each page
- Keep unique and relevant title tags
- implement meta description
- Install an SEO-friendly theme
- Plan website structure
- Use a descriptive URL structure
- Perform keyword research and competitive analysis
- Execute recommendations for content development
- Provide technical SEO support

Social Media Senior Officer

Alinma Bank

07.2017 - Current

- Evaluate social media channels' performance to assess digital marketing effectiveness.
- Execute daily and monthly reports on key performance indicators (KPIs) for digital campaigns.
- Analyze digital performance through metrics
- Build social media automation projects, as CRM integration including chatbots and business WhatsApp, to enhance to enhance engagement.
- Measure competitors and conduct NPS assessments to benchmark digital marketing effectiveness and customer satisfaction.
- Enhance and develop social media content that aligns with digital marketing goals and resonates with the target audience.
- Build social media platforms and tools to facilitate effective digital campaigns.
- Continuously enhance social media performance to improve reach, engagement, and conversions.
- Track and improve the accuracy of social media tools for effective campaign tracking and data integrity.

Education

Bachelor's Degree - Information Technology

Arab Open University

Skills

Campaigns Management
Paid Media Expert
Social Media Strategy
Content Development
Campaigns Analysis

Team KPIs
Advanced Analytics
Leadership
Social Media Planning
SEO Experts
CMS Experts

Accomplishments

Digital Marketing Training - AL-bayan High Institute
Retail Banking Professional Foundation Certificate - SAMA
Sama Financial Crime - SAMA
Innovation and Change Program
Team Working
Hootsuite platform certification
Retail Banking Foundations Professional -SAMA
Credit Adviser Professional -SAMA
Project Management - Project Champions institute
Project Risk Management - Project Champions institute

Additional Information

· Evaluate and correct social media Calendar
Capture and evaluate social Media insights and metrics.
Driving best practices for all social media channels, and online Marketing
Hack Growth results.

Achivments

Growing SME Bank Website Traffic 400%
Growing Websites Keywords 600%
Obtaining a yearly evaluation 5 out 5 two times as one of the top five percent
Employees in Alinma Bank
Reaching the fastest bank in social media at the response Rate in Saudi Banks in the year 2017.
Obtaining a yearly evaluation 5 out 5 at SME Bank for the achievements that provided.

Timeline