Nazma Akter Naz
Business Intelligence Data Analyst
Dubai
Summary
“Go Getter” and “Can Do” are defining words for me. Prodigious Data Analyst accomplished at processing large-scale stores of disorganized data into harmonious and accessible Business Intelligence tools. Deft at providing easily understood dashboards and tools. Noted creator of media accessible to anyone from senior executives to customer service personnel.
Overview
12
12
years of professional experience
7
7
Certification
Work History
Business Intelligence Data Analyst
Tinaz Technologies
Dubai
11.2020 - Current
- Integrated BI assets into customer relationship management tasks, improving service personnel's available intelligence.
- Responded to specific BI requests from management, creating data packets with requested information in easily understandable formats.
- Drafted strategic business intelligence roadmap, complete with data governance policies and tactical information safeguards.
- Optimized BI reporting capabilities for secure server environment.
- Maintained proficiency with latest database technologies.
- Generated standard and custom reports to provide insights into business performance.
- Updated and developed scripts and queries to extract and analyze data from multiple sources.
Head of Marketing
Nature Aquatics
Dhaka
11.2019 - 10.2020
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Leveraged YouTube, Facebook and other viral marketing tools and channels to generate buzz.
- Launched loyalty program for nature lovers to enrich customer life cycle at the same time brand promotion.
- Increased market awareness and penetration through development of creative collateral.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
Digital Marketing Consultant
Syarikat Takaful Malaysia
Kuala Lampur
04.2019 - 07.2019
- Presented the importance of digital marketing campaigns and the benefits in numbers, discussing strategic initiatives, and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Discussed SEO needs and optimizing strategies for short- and long-term campaigns.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
Business Intelligence Manager
Grameenphone Ltd.
Dhaka
09.2015 - 07.2017
- Provided technical support for troubleshooting analytics and reporting issues and Identified patterns and trends in large data sets and provided actionable insights.
- Utilized data visualization techniques to present and explain complex data sets.
- Updated and developed scripts and queries to extract and analyze data from multiple sources.
- Developed and maintained data warehouses and data marts to support business operations.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Deployed predictive analytics models to forecast future trends.
- Generated standard and custom reports to provide insights into business performance.
- Developed complex dashboard and reporting tools to track business performance metrics.
- Generated ad-hoc reports to evaluate specific business requirements.
- Created data models to support decision-making processes.
- Collaborated with stakeholders to identify business needs and data sources.
Customer Service Executive
Grameenphone Ltd.
Dhaka, Bangladesh
09.2011 - 03.2014
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed and maintained courteous and effective working relationships.
- Proven ability to learn quickly and adapt to new situations.
- Worked flexible hours across night, weekend and holiday shifts.
- Paid attention to detail while completing assignments.
- Demonstrated leadership skills in managing projects from concept to completion.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Proved successful working within tight deadlines and a fast-paced environment.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Organized and detail-oriented with a strong work ethic.
- Resolved problems, improved operations and provided exceptional service.
Education
MBA - Global Business
Coventry University UK
Malaysia10.2019
Skills
- Attention to Detail
- Data Analysis
- Dashboard Creation
- MS SQL Server 2000
- Gantt Charts
- Competitive Market Analysis
- Extraction Transformation and Loading (ETL)
- SWOT Analysis
- User Acceptance Testing (UAT)
- SQL Server Integration Services (SSIS)
- BI Tool and System Design
Certification
- The Non-Technical Skills of Effective Data Scientists
- SQL - MySQL for Data Analytics and Business Intelligence
- Implementing Data Models and Reports with Microsoft SQL Server
- Database Design
- Oracle Certified Expert Database SQL
- SAS Certified Data Scientist Using SAS 9
- Introduction to Python
- Google Analytics Individual Qualification
Timeline
Business Intelligence Data Analyst
Tinaz Technologies
11.2020 - Current
Head of Marketing
Nature Aquatics
11.2019 - 10.2020
Digital Marketing Consultant
Syarikat Takaful Malaysia
04.2019 - 07.2019
Business Intelligence Manager
Grameenphone Ltd.
09.2015 - 07.2017
Customer Service Executive
Grameenphone Ltd.
09.2011 - 03.2014
MBA - Global Business
Coventry University UK
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