Neeta Chapru
Dubai
Summary
Accomplished professional with expertise in client management, merchant acquisition, and strategic partnerships. Proven ability to drive sales growth, loyalty programs, and customer engagement through effective leadership and collaboration. Skilled in performance optimization, negotiation, and problem-solving, with a strong focus on fostering long-term partnerships and delivering business success.
Overview
22
22
years of professional experience
6
6
years of post-secondary education
Work History
Key Account Manager
Bamboo Cards
Dubai
11.2024 - 01.2025
- Accelerated account growth by identifying lucrative sales opportunities, addressing critical gaps, and driving significant GMV increases across key client portfolios
- Fostered lasting client relationships through strategic engagement and exceptional service, ensuring long-term retention and satisfaction
- Analyzed client behavior and regional trends to strategically align product offerings, maximize revenue, and boost market share
- Designed and implemented customized sales strategies to promote high-demand products, driving substantial revenue growth
- Orchestrated high-value transactions by managing seamless order processes, including funding, inventory allocation, and timely delivery
- Revitalized dormant accounts with tailored outreach campaigns, successfully reigniting business opportunities and increasing client activity
- Optimized data management by maintaining accurate client records in bespoke CRM systems, streamlining processes to enhance operational efficiency
Proprietary Merchant Offers & Partnership Lead
Giift DMCC
Dubai
02.2024 - 10.2024
- Spearheaded a high-performing team, consistently exceeding targets while maintaining zero client complaints across key accounts in the UAE, GCC, and APEC regions.
- Directed end-to-end loyalty programs, strategically aligning with business objectives to drive customer engagement, satisfaction, and retention.
- Cultivated and strengthened key client relationships, leading team performance to earn recognition as a top performer over the past seven months.
- Developed and monitored KPIs for team members, leveraging strategic reporting to optimize performance and ensure program success.
- Expert in merchant acquisition, successfully partnering with leading brands across various categories and onboarding merchants to enhance value propositions.
- Established strong partnerships across diverse industries, creating innovative solutions to maximize mutual business outcomes and client satisfaction.
Senior Account Manager – Acquisition & Partnerhsip
GIIFT DMCC
11.2019 - 01.2024
- Managed and executed loyalty programs for top-tier clients, ensuring seamless delivery and exceptional satisfaction.
- Oversaw diverse client portfolios, fostering long-term relationships and driving business growth.
- Strategically enhanced customer engagement and card usage through innovative, data-driven loyalty programs.
- Expert in merchant acquisition, successfully onboarding partners across hospitality, airlines, health & wellness, retail, and luxury sectors to enrich program offerings.
- Built and nurtured strong partnerships across various categories, leveraging cross-industry collaborations to deliver tailored and impactful loyalty solutions.
- Proven ability to drive cross-selling success and maximize value for both clients and merchants through strategic partnerships and alignment with business objectives.
Team Leader Sales and Service Officer - Auto Finance Department
Al Hilal Bank
10.2018 - 05.2019
- Led team of 10 to achieve KPI targets and successfully complete assigned projects
- Planned revenue generation strategies designed for growth
- Reported on team performance to higher leadership, proactively offering action for areas of improvement
- Professionally handled difficult customer complaints and objections to maintain first-class customer service standards
Sales Manager
L'espoir- Fashion label
Dubai
02.2015 - 09.2017
- Research and building creative collection concepts
- Planned revenue generation strategies designed for growth
- Planned and managed resources and budget to support and deliver objectives
- Actively participating in fashion exhibitions and pop-up fashion events
- Sourcing for fashion/ethnic accessories from China, Thailand, and India
Branch Customer Service Manager
RAK BANK
03.2013 - 12.2014
- Managed high-volume customer queries simultaneously through effective multitasking
- Improved customer service experience to facilitate organic growth and loyalty
- Actioned customer feedback to promote continued service improvement
- Maintain orderly workflow according to priorities
Senior Relationship Officer (Retail and Fleet)
ADCB
12.2009 - 02.2013
- Processed auto loans for individuals and companies
- Educated customers about company products, services and unique offers
- Maximized cross-sell opportunities and ensured customer satisfaction
- Nurtured positive customer relationships to increase satisfaction and loyalty
Mortgage Sales Manager
Sherwood's Properties
05.2008 - 06.2009
- Company Overview: Real Estate
- Managed relationships with real estate developers
- Provided comprehensive information to borrowers
- Oversaw end-to-end process management
- Real Estate
Sales Officer- Auto Loans Department (Retail and Fleet)
ADCB BANK
06.2006 - 03.2008
- Built long-term relationships with customers and generated referrals from existing clients
- Analyzed customer credit, financial status, and history
- Verified accuracy of credit applications and coordinated with credit department
- Reviewed and improved sales performance to routinely meet targets
Relationship Officer: Credit card division
HSBC UAE
07.2004 - 03.2006
- Manage existing database & develop new clientele
- Interpreted customer needs to provide tailored advice on suitable products and services
- Submit for further verification & coordinate with credit department
- Communicated client feedback to leadership teams and identified improvement possibilities
Fraud Department
HSBC UAE
Dubai
07.2004 - 03.2006
- Assisting the manager of the fraud department
- Handling office correspondence, answering/screening calls & arranging files
- Analyzed transaction data to detect trends and anomalies, reducing instances of fraud
Network Service Centre
HSBC UAE
07.2004 - 03.2006
- To maintain historical records, processing documents
- Led and managed administrative staff to maintain smooth daily operations
- Streamlined processes to improve and optimize office operations
Centralized Credit Operations
HSBC UAE
07.2004 - 03.2006
- To maintain historical records, scanning new documents & handling the file requests
- Documented client applications for personal, business and mortgage loans
Sales executive - Credit Card Division
ABN Amro Bank
06.2003 - 05.2004
- Managed client relationships from initial stages of sales process through to post-sales
- Built long-term relationships with customers and generated referrals from existing clients
- Achieved and exceeded sales targets in line with client growth
Education
Higher Secondary -
DAV. College of Arts, Science and Commerce
Mumbai, Mumbai 01.1998 - 05.2000
Degree of bachelor's - mass media & advertising
S.I.E.S College Sion
Mumbai, Mumbai 01.2000 - 05.2003
Secondary School -
Emirates English Speaking School
Skills
- Client Relationship & Account Management
- Strategic Merchant Acquisition & Partnerships
- Loyalty Programs & Customer Engagement
- Sales Growth & Business Development
- Project Leadership & Cross-Functional Collaboration
- Team Leadership & Performance Optimization
- Negotiation, Communication & Problem-Solving
- Data-Driven Performance Monitoring
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Timeline
Key Account Manager
Bamboo Cards
11.2024 - 01.2025
Proprietary Merchant Offers & Partnership Lead
Giift DMCC
02.2024 - 10.2024
Senior Account Manager – Acquisition & Partnerhsip
GIIFT DMCC
11.2019 - 01.2024
Team Leader Sales and Service Officer - Auto Finance Department
Al Hilal Bank
10.2018 - 05.2019
Sales Manager
L'espoir- Fashion label
02.2015 - 09.2017
Branch Customer Service Manager
RAK BANK
03.2013 - 12.2014
Senior Relationship Officer (Retail and Fleet)
ADCB
12.2009 - 02.2013
Mortgage Sales Manager
Sherwood's Properties
05.2008 - 06.2009
Sales Officer- Auto Loans Department (Retail and Fleet)
ADCB BANK
06.2006 - 03.2008
Relationship Officer: Credit card division
HSBC UAE
07.2004 - 03.2006
Fraud Department
HSBC UAE
07.2004 - 03.2006
Network Service Centre
HSBC UAE
07.2004 - 03.2006
Centralized Credit Operations
HSBC UAE
07.2004 - 03.2006
Sales executive - Credit Card Division
ABN Amro Bank
06.2003 - 05.2004
Degree of bachelor's - mass media & advertising
S.I.E.S College Sion
01.2000 - 05.2003
Higher Secondary -
DAV. College of Arts, Science and Commerce
01.1998 - 05.2000
Secondary School -
Emirates English Speaking School
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