Hi, I’m
Neha Gupta
Sales Marketing Professional
India &,Dubai
Overview
17
years of professional experience
3
Certification
Biosketch
17 years in FMCG | Alco Bev |Dairy| Startups Internationally
Results-driven specialist in senior leadership role with forward-thinking approach centered on company success and competitive growth. Crafting strategies for overall Business & Brand Growth for respectable market share. Managing Business, sales & P&L Management, Consumer & Trade marketing & Digital Marketing, NPD, Market research An Out-of-the-Box thinker with a proven track record of growing revenues, streamlining workflow, and creating a teamwork environment to enhance productivity. Majorly with International markets.
Whatsapp Dubai
Contact No : +971506549224 (Whatsapp Dubai)
Contact No : +919971004383 (Call & Whatsapp India)
Work History
Brands Media (Dubai) & GGVL (India)
Brand Marketing Consultant
09.2023 - Current
Job overview
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Handling the over all business development and marketing strategy for clients in UAE & India
- Working in different categories like FMCG, Liquor & Beverages
- Strategic Brand Positioning, Comprehensive Marketing Campaigns, Digital Presence Optimization, Data-Driven Decision Making
Waycool DMCC
International Business Marketing Head
08.2024 - 08.2024
Job overview
- Categories Handled-Ready to Eat, Rice, Pulses, Spices, Ready to Cook
- Digital & Social Media Marketing, Influencer Management, Strategized, developed, and managed paid digital marketing across platforms of social media & Google ADs, Launched SEO campaigns for high volume and long tail keywords, Managed brand budgets
Jagatjit Industries Limited & Milkfood Limited
Assistant Vice President Marketing
01.2017 - 01.2022
Job overview
- Brands Handled: Milkfood Ghee, Aristocrat Whiskey, AC Black, Royal Pride Whiskey, DamnGoodScotch, IICE Vodka, Royal Medallion Brandy, AC Royale Brandy, Just Human Hand Sanitizer – Markets Handled USA, Middle East, Dubai Africa & Thailand, Made brand campaign like “Yeh Waqt mera hai” with Sunny Leone & RJ rabbit” in association with Sony YouTube, Devising marketing strategy & create brand awareness through In store media, social media & mass marketing, Making the Annual operating plan as per sales target
IIM Lucknow
Business Consultant
Job overview
- Incubation of “Women Relaxology” as Founder under Startup India, Collaborated with sales team to increase brand awareness and enhance business development
Louis Dreyfus Commodities
Brand Lead
Job overview
- Launched Vibhor Oils with consumer research, new packaging & GTM strategy, Business Planning/GTM strategy, Brand/Product Strategy
LT Foods Limited
Brand Manager
Job overview
- Brands Handled: Daawat Rice & Devaaya, Worked on commercial with Amitabh Bachchan & Chef Sanjeev Kapoor, Packaging, New Product Launch, Retail Sampling
Tilda Rice UK
Assistant Manager Marketing
Job overview
- Launched Tilda Rice in leading retail chains and hotels, Achieved market share in retail chains and food service industry
Xerox Corporation
Assistant Marketing Manager
Job overview
- Boosted brand awareness and generated leads, Qualified Six Sigma Yellow Belt & then implemented Remote Engineer Program
The Nielsen
Quantitative Researcher
Job overview
- Quantitative Market Research, Identified cost effective market prospects, Researched corporate market positions
Education
University of Delhi
MBA, Marketing – Full Time
01.2007
Morestream University
Lean Six Sigma –Green Belt
01.2008
HCD College
BCOM, Business Studies
01.2003
Skills
- ATL & Trade Marketing
- Digital marketing
- Omni channel marketing
- Innovation Specialist
- B2B & B2C sales
- Influencer management
- Markets Handled
Certification
- Certified 'Digital Marketer' by Edukart, FY2012 India
- Certified “Life Coach” & Professional Life coach, FY 2022 India
Affiliations
- Speaker, Association of Professional Marketers for Startups convention
- Published more than 30 articles for my social startup on Digital Media
- Speaker at various business schools for sharing marketing knowledge with upcoming generation.
Locations
- Middle East
- UAE
- USA
- Singapore
- Africa
- India
Timeline
International Business Marketing Head
Waycool DMCC
08.2024 - 08.2024
Brand Marketing Consultant
Brands Media (Dubai) & GGVL (India)
09.2023 - Current
Assistant Vice President Marketing
Jagatjit Industries Limited & Milkfood Limited
01.2017 - 01.2022
Business Consultant
IIM Lucknow
Brand Lead
Louis Dreyfus Commodities
Brand Manager
LT Foods Limited
Assistant Manager Marketing
Tilda Rice UK
Assistant Marketing Manager
Xerox Corporation
Quantitative Researcher
The Nielsen
University of Delhi
MBA, Marketing – Full Time
Morestream University
Lean Six Sigma –Green Belt
HCD College
BCOM, Business Studies
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