Summary
Overview
Timeline
Work History
Education
Skills
Accomplishments
Generic
Nehul Gupta

Nehul Gupta

Business/Category Manager - Consumer Electronics
Dubai

Summary

Competitive Territory Business Manager with 11 years of successfully growing business within territory while servicing current and future accounts to improve performance. Reaches and exceeds sales and activity targets by actively presenting business value to stakeholders. Builds and maintains positive working relationships with customers and works to improve key business metrics.

Overview

11
11
years of professional experience
10
10
years of post-secondary education

Timeline

Business Manager

Shooting Stars Distribution
10.2020 - Current

Product Manager

Techmart Middle East
02.2018 - 09.2020

Retail Buyer

eXtra - United Electronics
05.2016 - 01.2018

Senior Executive - Buying

TATA Croma
06.2013 - 05.2016

MBA - Retail Management & Marketing

Institute of Technology And Management
05.2011 - 04.2013

Bachelor of Science - Information & Technology

VSIT
05.2007 - 06.2010

Work History

Business Manager

Shooting Stars Distribution
Dubai
10.2020 - Current

Heading E-Commerce | Retail | Independent Retail | Exports

Created Business of AED 24 million in a span of 2 years.

Managed: UAE, SAUDI & Qatar

Team Size: 24 head counts including Product Manager, Sales Managers, Sales Promoters

E-Commerce:

  • Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
  • Executed business plans to further strengthen and maximize territory sales and profits.
  • Anticipated financial impact from operational issues and worked with leadership to develop solutions.
  • Spearheaded recruitment and hiring process and compiled training materials for new and existing team members.
  • Oversaw and improved deliveries through proactive coordination of daily operations.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • YOY growth has been 100% in this channel.

Retail

  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized.
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
  • Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
  • Assisted in recruiting, hiring and training of team members.
  • YOY growth has been 35% in this channel.

Independent Retail & Export

  • Facilitated channel engagement to support territory sales goals.
  • Developed solid working knowledge of products to understand benefits to potential customers.
  • Coordinated sales activities with partners and resellers to identify and close new business.
  • Drove and delivered sales leads to convert into new business.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • YOY growth has been 20% in this channel.

Product Manager

Techmart Middle East
Dubai
02.2018 - 09.2020

Created Business of AED 27 million in a span of 2 years.
Managed: UAE, SAUDI , Qatar , Kuwait & Oman

  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Coordinated project planning and execution with team members and team leads.
  • Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
  • Prioritized roadmap in order to achieve product goals and metrics.
  • Coordinated design meetings and decisions with internal departments and teams.
  • Maintained positive vendor relations to build strong partnerships.
  • Reviewed new opportunities to drive business strategy at planning sessions.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • YOY Growth of 35%

Retail Buyer

eXtra - United Electronics
Muscat
05.2016 - 01.2018

Created Business of AED 19 million in a span of 2 years.
Managed: Oman

  • Managed more than 100 Suppliers
  • Managed IT & Gaming Category ( end to end )
  • Traveled to store locations to review product mix, obtain feedback and share information.
  • Collaborated with sales team to identify and fulfill customer needs.
  • Devised and implemented policies and procedures for purchasing and inventory control.
  • Managed and maintained purchase orders and invoices.
  • Created hands-on training program for newly hired employees to acclimate each person to company policies and procedures and individual job duties.
  • Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
  • Prepared and analyzed reports to track inventory and purchasing trends.
  • Analyzed sales and inventory data to determine purchasing needs and reorder points.
  • Interacted with vendors, store managers and other stakeholders to maintain on-time deliveries.
  • Evaluated product quality and vendor performance to maintain quality standards.
  • Cultivated relationships with wholesalers and distributors to increase inventory availability.
  • Negotiated contracts with vendors for cost-effective purchasing terms.
  • Researched and identified new suppliers and vendors.
  • Placed orders for merchandise consistent with quality, quantity and other specification requirements.
  • Established relationships with vendors to secure competitive pricing and discounts.
  • Developed and managed budgets for purchasing and projected purchasing needs.
  • YOY growth of 30%

Senior Executive - Buying

TATA Croma
Mumbai
06.2013 - 05.2016

Established Telecom Business @ Croma for Airtel and Vodafone ( across 100 stores )

  • Traveled to store locations to review product mix, obtain feedback and share information.
  • Collaborated with sales team to identify and fulfill customer needs.
  • Managed and maintained purchase orders and invoices.
  • Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
  • Prepared and analyzed reports to track inventory and purchasing trends.
  • Developed inventory reports to provide management with comprehensive data on inventory levels.
  • Analyzed inventory trends to identify and prepare for potential issues and discrepancies.
  • Reduced dead inventory by 70% in period of 7 months.
  • Have been named as best inventory controller for IT division.
  • Recorded daily activities for inventory control.
  • Improved Sales by 15% due to exceptional inventory management.

Education

MBA - Retail Management & Marketing

Institute of Technology And Management
Mumbai
05.2011 - 04.2013

Bachelor of Science - Information & Technology

VSIT
Mumbai
05.2007 - 06.2010

Skills

Category Management

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Accomplishments


2020-2023:

  • Successfully started & built gaming division at Shooting Stars.
  • Took the business from zero to AED 24 million in 2 years with optimum resource planning.
  • Established e-commerce business for SteelSeries with Amazon and reached from AED 700K to AED 7 million in 2 years.
  • Introduced Asus monitors and gaming gear business in UAE / Saudi Arabia & Qatar for the 1st time in Retail and Online. The brand was successfully developed and created record breaking sales.


2018-2020:

  • Built HP Accessories business in UAE Retail and accomplished the targets set by HP.
  • Built D-Link router business for Oman and Saudi Arabia and had record breaking sales during the tenure.
  • Established and developed Techmart IT business to AED 26 million.


2016:

  • Established and run the Telco business in Croma which includes Vodafone & Airtel 05/2013- 05/2016
Nehul GuptaBusiness/Category Manager - Consumer Electronics