Summary
Overview
Work History
Education
Skills
Timeline
Generic
NEIL QUADROS

NEIL QUADROS

Dubai

Summary

As a leader in Customer Experience, Demand Generation, Pubic Relations, Media, Events & Conferences I am responsible for all aspects of the Voice of Customer and driving positive customer behavior through creation of initiatives such as customer retention, customer loyalty, satisfaction and improving the overall customer experience.

Leadership: I am adept at motivating employees to overcome sales obstacles and ensure they feel connected to a supportive network that reinforces their value.

Enablement: I offer a combination of teamwork skills that enhance organizational cohesiveness, strategic-planning skills via training programs and people-oriented guidance that yields productivity and high morale.

Goal-oriented: I have 17 years experience in a high volume sales structure in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance.

Performance: I posses strong project management skills and the ability to make high level decisions to motivate customers and employees, synthesize information and adapt strategy quickly, while collaborating effectively with executive management and peers across multiple organizations.

Overview

18
18
years of professional experience

Work History

Marketing Manager, EMEA

Rockwell Automation
01.2022 - 05.2023
  • Demand generation & lead development via strategic partnerships; sales enablement; cross industry collaboration (led a $2.5m USD marketing sourced pipeline KPI in FY23).
  • Led content-based marketing campaigns generating 2000 marketing qualified leads target with a sales pipeline of $2m USD.
  • Represented the services business at top cybersecurity and technology events like ROKLive, Automation Fair, SPS, ADIPEC and GITEX.
  • Created PR & Media content to establish strong representation with top publications and online news channels.
  • Developed third party associations and representation (CCI) with the largest eco-system of industrial organization across Europe.

Customer Experience Manager, EMEA

Rockwell Automation
04.2018 - 01.2022
  • Data Management with team CRM.
  • Annual Survey (VoC) Rockwell Sales: led a database of 120,000 individual contacts (recorded +65% response volume with +1.4 points in loyalty score (first time in 5 years).
  • Annual Survey (VoC) Rockwell Channel Partners: led a database of 96,000 individual contacts (achieved an all-time best satisfaction score for distributors of 7%).
  • Improved survey response and response volume (increased response rate post resolution to 30%).
  • Initiated and led KPI driven lead follow-up process with dissatisfied survey respondents.
  • Conducted survey read-outs and improvements with regional leadership towards reporting and actions.
  • Issue Resolution: generated 680 customer complaints towards resolution via sales, partners & operations.
  • Reduced number of customers who did not know we resolved their complaint to 10%.
  • Designed & developed a Qualtrics driven CustomerFirst platform towards Issue Resolution.
  • Developed data and analysis via PowerBI with real-time analytics
    Customer Centric Culture: teamed up with Global on designing and implementing a uniform Reward & Recognition program.
  • Set EMEA as best practice to other regions on CX improvement tactics.

Channel & Field Marketing Specialist

Rockwell Automation
03.2012 - 03.2018
  • Developed a channel partner landscape to improve growth in market share.
  • Designed market expansion strategy with channel partners for new customers and industries.
  • Led a partnered representation at key conferences, seminars and events.
  • Led global and regional campaigns through brand awareness, online & offline tactics that resulted in leads and revenue generation.
  • Collaborated with global and regional businesses to create PR & Media content showcasing our technology and enterprise-wide solutions.

Marketing & Communications Manager

ABB
03.2009 - 03.2012
  • Coordinated webinars and virtual events to showcase company expertise while fostering connections in target markets.
  • Managed marketing budgets and resources effectively, ensuring maximum return on investment for all initiatives.
  • Established crisis communication protocols which minimized reputational damage during challenging situations.
  • Developed key performance indicators to assess effectiveness of marketing initiatives, making data-driven decisions for future campaigns.
  • Present best-in- class customer outcomes with top rated publications print and online
  • Managed key customer content for mailers, newsletters and social platforms

Assistant Marketing Manager

Development Credit Bank
02.2007 - 10.2008
  • Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
  • Coordinated successful banking trade shows, conferences, and events that showcased the company's products and services to potential clients.
  • Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
  • Developed captivating landing pages designed specifically for tracking purposes while also driving higher conversion rates among prospective customers online.

Client Servicing Executive

Ogilvy & Mather Worldwide And Lowe Lintas
03.2005 - 02.2007
  • Managed multiple projects simultaneously, ensuring timely completion and meeting client expectations.
  • Assisted in the development of creative briefs to launch product offerings and increasing overall brand visibility.
  • Served as a reliable point of contact for all client inquiries, fostering trust between the company and its customers.
  • Maintained accurate client records in the CRM system, ensuring that all team members had up-to-date information on each account.

Education

MBA - Business Administration

Chetanas Institute Of Management & Research
Mumbai, India
06.2004

Accounting & Economics - Bachelor Of Commerce

University Of Mumbai
Mumbai, India
04.2001

Skills

  • Customer-oriented
  • Project management
  • Leadership/communication skills
  • Strong organizational skills
  • Dedicated to process improvement
  • PR & Media
  • Seasoned in conflict resolution
  • Budgeting and allocation
  • Partnership development
  • Customer acquisition & customer centric culture

Timeline

Marketing Manager, EMEA

Rockwell Automation
01.2022 - 05.2023

Customer Experience Manager, EMEA

Rockwell Automation
04.2018 - 01.2022

Channel & Field Marketing Specialist

Rockwell Automation
03.2012 - 03.2018

Marketing & Communications Manager

ABB
03.2009 - 03.2012

Assistant Marketing Manager

Development Credit Bank
02.2007 - 10.2008

Client Servicing Executive

Ogilvy & Mather Worldwide And Lowe Lintas
03.2005 - 02.2007

MBA - Business Administration

Chetanas Institute Of Management & Research

Accounting & Economics - Bachelor Of Commerce

University Of Mumbai
NEIL QUADROS