Nicholas Menezes
Dubai, U.A.E.
Summary
A results-driven marketing leader with 9 years of experience driving revenue growth in hospitality, travel, and F&B across MEA. Spearheaded the successful launch of 4+ brands from concept to execution, ensuring long-term profitability. Proven track record of increasing company revenue by a minimum of 10% annually through high-impact marketing strategies and optimized spend.
Expert in leveraging AI-powered automation to streamline marketing efforts, enhance customer engagement, and maximize ROI. A trusted advisor to top-level executives, ensuring stakeholder confidence in marketing investments. Passionate about integrating global expertise, contracting international firms to bring world-class innovation and strategy to local markets.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Group Marketing Manager
Three Blocks Investments | Al Barakah Holding
Abu Dhabi
11.2023 - Current
- Team Leadership & Stakeholder Management: Lead a team of four in-house marketing specialists while managing collaborations with external agencies and third-party partners across multiple countries. Work closely with C-level executives and investors to ensure marketing strategies align with business objectives and ROI expectations.
- Brand Development & Launches: Successfully conceptualized, launched, and managed a fine dining restaurant, along with the rebranding of multiple F&B concepts—executing from ideation to full market rollout.
- Revenue-Driven Marketing & Budget Scaling: Managed lean marketing budgets of AED 165,000–300,000 for startup brands, ensuring maximum impact. For established brands (4+ years), scaled budgets up to AED 2.5M–3M , driving stronger market presence, customer retention, and revenue growth of minim 15%+ annually.
- Stakeholder Management: Worked closely with C-level executives and investors, ensuring marketing strategies align with business objectives and ROI expectations.
- AI-Powered Marketing Automation: Integrated AI tools to streamline content creation, engagement analytics, social media management, and customer targeting, ensuring efficient and high-impact digital marketing execution.
- Multi-Brand Strategy Execution: Developed and executed high-impact marketing campaigns across diverse industries, from specialty coffee and fine dining to casual dining concepts.
- Strategic Digital Marketing: Develop and implement comprehensive digital marketing strategies , including content creation, engagement analytics, website management, and performance-driven social media campaigns .
- Cross-Functional Collaboration: Work alongside product development teams to ensure cohesive branding, platform design, and seamless customer experience across all touchpoints.
- Event & Activation Management: Plan and execute promotional events, marketing activations, and webinars to drive brand visibility, customer engagement, and lead generation.
- Performance Analysis & Optimization: Track marketing performance metrics, generate actionable insights, and optimize campaigns to continuously improve conversion rates and ROI .
Marketing Communications Manager
Marriott International
Dubai
11.2018 - 02.2025
- Rapid Career Growth & Leadership: Started as a Marketing Communications Coordinator and advanced to Marketing Communications Manager within three years, leading teams ranging from 6 to 13 members, including remote global teams.
- Marriott Bonvoy Implementation: A key member in the launch and establishment of Marriott Bonvoy, overseeing its marketing integration, communication, and execution within my cluster, ensuring seamless adaptation and customer engagement.
- Brand Launch & Market Positioning: Spearheaded the marketing and communications strategy for the launch of Residence Inn by Marriott in Jaddaf, the first long-stay premium hotel under the brand in the UAE.
- Strategic Partnerships & Local Market Penetration: Built high-value partnerships with local brands and influencers, connecting the international Marriott brand with local UAE consumers, enhancing brand relevance and market reach.
- Budget Management & ROI Optimization: Managed marketing budgets ranging from AED 2.5M to 6M, ensuring cost-efficient campaigns that maximized brand awareness, guest engagement, and revenue growth.
- Award-Winning Marketing Strategies: Contributed to securing prestigious industry awards, including Top Business Class Hotel by Hospitality Middle East and other brand recognitions across various categories.
- Comprehensive Marketing & Communications: Developed and executed integrated marketing campaigns across digital, print, and experiential platforms.
- Led PR and media relations, securing press coverage and industry recognition for the hotel brands.
- Managed social media strategy and content creation, driving guest engagement and brand loyalty.
Supervised email marketing, paid media, and SEO efforts, ensuring consistent messaging and visibility.
Collaborated closely with hotel leadership, sales, and revenue teams to align marketing efforts with business goals.
Marketing Manager
Grand Millennium Dubai | Millennium Hotels & Resorts, Dubai
Dubai
02.2022 - 11.2023
- TripAdvisor & Brand Recognition: Successfully positioned the hotel as TripAdvisor’s #1 Must-Visit Hotel, securing top rankings and increasing visibility among global travelers.
- SEO & Digital Growth: Led the SEO optimization strategy, improving search rankings and ensuring a strong online presence across key markets. Contracted offshore agencies to drive organic traffic and enhance the hotel’s digital footprint.
- Strategic Budget Management: Managed a marketing budget exceeding AED 2M, covering room promotions, F&B outlets, and brand awareness campaigns.
- High-Impact Digital Marketing: Developed and executed travel ad campaigns, collaborating with global travel agencies to boost bookings in both high and low seasons.
- Team Leadership & Cross-Functional Collaboration: Led a team of six, including marketing executives and designers, while closely working with the Hotel Manager and Revenue Director to align marketing efforts with revenue goals.
- Cluster-Level Reporting: Reported directly to the Cluster Marketing Director of Millennium Hotels & Resorts, ensuring marketing strategies aligned with corporate objectives and brand standards.
Hospitality Marketing Executive
Doodle Worldwide DMCC
Dubai
05.2017 - 10.2018
Education
MBA - Marketing
The University of Huddersfield
Queensgate, Huddersfield, United KingdomBBA - Hospitality & Tourism
Manipal University
Dubai, U.A.ESkills
- Brand Development & Positioning
- Go-To-Market Strategy
- Revenue-Driven Marketing
- Strategic Partnerships & B2B Marketing
- AI Marketing Automation
- Predictive Analytics & Data-Driven Marketing
- SEO & Performance Marketing
- Google Ads & Meta Ads
- Social Media Strategy & Paid Advertising
- Email marketing and CRM automation
- Influencer & Affiliate Marketing
- Conversion Rate Optimization (CRO)
- Hotel Revenue Optimization
- Loyalty & Retention Marketing
- Pricing Strategy & Demand Forecasting
- Event & Experiential Marketing
- Team Leadership & Agency Management
- Stakeholder Management
- Budget Management & ROI Tracking
- Google Analytics 4 (GA4) & Data Studio
- Salesforce, HubSpot, Zoho CRM
Certification
- Google Hotel Ads & Travel Ads Certification
- LinkedIn Marketing Solutions Certification
- HubSpot Content Marketing Certification
- Google Analytics 4 (GA4) Certification
- AI-Powered Chatbots & Automation for Marketing – Udemy
- Google AI-Powered Ads & Performance Max Certification
- LinkedIn AI-Driven B2B Marketing Certification
- HubSpot AI & Automation in Marketing Certification
Languages
English
First Language
Arabic
Elementary (A2)
A2
Hindi
Intermediate (B1)
B1
Organizations & Memberships
- UAE Entrepreneur And Startup Network
- YP Club
- BNI - Rising Phoneix - Titanium Chapter
References
References available upon request.
Timeline
Group Marketing Manager
Three Blocks Investments | Al Barakah Holding
11.2023 - Current
Marketing Manager
Grand Millennium Dubai | Millennium Hotels & Resorts, Dubai
02.2022 - 11.2023
Marketing Communications Manager
Marriott International
11.2018 - 02.2025
Hospitality Marketing Executive
Doodle Worldwide DMCC
05.2017 - 10.2018
MBA - Marketing
The University of Huddersfield
BBA - Hospitality & Tourism
Manipal University
Similar Profiles
Ahmed DerghamAhmed Dergham
Chief Financial Officer at AL Baker Holding / InvestmentsChief Financial Officer at AL Baker Holding / Investments
Sheraz AhmedSheraz Ahmed
Forklift aprator at Al Barakah Al Rasekhah company LLCForklift aprator at Al Barakah Al Rasekhah company LLC
Louae Al Haj AliLouae Al Haj Ali
Owner and General Manger at Al Barakah for Machine IndustryOwner and General Manger at Al Barakah for Machine Industry