Nida Khan
Dubai
Summary
Dynamic fashion and brand professional with a robust foundation in Fashion Communication from the National Institute of Fashion Technology (NIFT) and extensive hands-on experience in India and Dubai. Proven expertise in brand management, digital marketing, consumer research, campaign execution, and performance analysis across premium, lifestyle, and service-oriented sectors. Strong understanding of luxury aesthetics, compelling brand storytelling, and customer behavior, complemented by a focus on commercial performance. Skilled in cross-functional collaboration and managing multiple priorities to drive impactful results.
Overview
3
3
years of professional experience
Work History
Marketing & Design Executive
Fazl’s Handicrafts
03.2025 - Current
- Built and managed the digital presence of a heritage luxury craft brand from inception.
- Developed and executed brand positioning and storytelling focused on craftsmanship, sustainability, and cultural heritage.
- Managed website content, social media, and digital and print catalogues to ensure brand consistency.
- Planned and optimized paid advertising campaigns across Google and social platforms.
- Achieved an 86% increase in click-through rate (CTR) through improved targeting and creative optimization.
- Created sales and presentation assets tailored to premium and NRI customers.
- Analyzed campaign performance, customer behaviour, and demand trends to improve marketing efficiency.
- Coordinated with production, sales, and leadership teams to align marketing activities with inventory and business priorities.
- Contributed to increased brand visibility and industry recognition, including the Kannada Sambrama Suvarna 50 Award.
Marketing & Research Executive
Leo International
02.2023 - 02.2025
- Independently managed end-to-end digital marketing activities across paid, organic, and email channels.
- Planned, executed, and optimized Meta advertising campaigns to increase reach, engagement, and lead generation.
- Conducted market research, customer analysis, and industry trend research to inform strategy and service positioning.
- Designed and implemented email marketing campaigns using audience segmentation and performance insights.
- Supported client onboarding and sales efforts through data-driven marketing insights.
- Monitored and analyzed performance metrics across digital channels to improve efficiency and conversions.
- Developed content strategies for LinkedIn, Instagram, TikTok, Facebook, and X.
- Prepared performance and research reports for leadership and stakeholders.
- Managed timelines and priorities across multiple projects, reducing delivery time by 30%.
Education
Diploma - Interior Design
Indian Institute of Skill Development Training
01.2025
The Fashion Writer Accelerator
Glam Observer Academy
Italy01.2023
Fashion Communication
National Institute of Fashion Technology
01.2022
Skills
- Brand Management & Brand Strategy
- Luxury Brand Storytelling
- Digital Marketing & Performance Marketing
- Campaign Planning & Optimization
- Consumer & Trend Research
- Customer Experience & Client-Centric Approach
- Project & Time Management
- Cross-Functional Collaboration
- Reporting & Performance Analysis
PORTFOLIO PROJECTS - CREATIVE DIRECTION & STYLING
Freelancing, Stylist & Art director / Creative Lead, Led creative concept development, mood boards, and visual direction., Styled models and coordinated with photographers, makeup artists, and creative teams., Managed on-set execution to ensure consistency in visual storytelling and brand alignment., Coordinated creative production elements including set design, props, and location visuals to ensure alignment with brand and project narrative., Produced final imagery with a strong fashion editorial feel that demonstrated artistic, attention detail, and trend sensibilities.
LANGUAGES
English
Urdu
Arabic
Hindi
Timeline
Marketing & Design Executive
Fazl’s Handicrafts
03.2025 - Current
Marketing & Research Executive
Leo International
02.2023 - 02.2025
The Fashion Writer Accelerator
Glam Observer Academy
Fashion Communication
National Institute of Fashion Technology
Diploma - Interior Design
Indian Institute of Skill Development Training
TOOLS & PLATFORMS
- Meta Ads Manager
- Google Merchant Center
- SEO Tools
- CRM Systems
- Odoo
- Microsoft Excel
- Adobe Creative Suite
INTERNSHIPS & FREELANCE EXPERIENCE
- Femina Magazine
- Editorial Intern
- Supported editorial planning and content development for fashion, culture, and lifestyle features.
- Conducted trend research, interviews, and content writing aligned with editorial guidelines.
- Assisted with digital content management and social media copywriting.
- Collaborated with editorial teams to meet publishing deadlines.