Nidhin Raj
Trivandrum
Summary
Talented Digital Strategist bringing more than 19 years' experience devising, implementing and optimizing online marketing strategies. Solid understanding of branding, message delivery and customer preferences. Desiring a growth-oriented position at a progressive company.
Achievements include increasing traffic, market penetration and brand recognition with targeted and highly successful strategies. Successful at identifying bottlenecks, risks and threats to campaign strategies. Attentive, enterprising and tenacious in accomplishing objectives.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
Digital Marketing Strategist
Spinta Digital
Chennai
06.2017 - Current
- Drove $100k in revenue through new sales funnel strategies and digital advertising innovations in 2021.
- Led a team of 15 members for marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Monitored online trends, conversations and innovations to optimize strategies.
- Researched and applied SEO techniques to increase online exposure by 90%.
- Used Google Analytics and Adobe Analytics to identify behavioral patterns and trends in data.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Collaborated with product development team to effectively modernize and update promotions.
Technical Architect
Hexagon Global
Banglore
12.2013 - 05.2017
- Provided current best practices and third-party solution alternatives when necessary for functional design documentation.
- Managed installation, upgrade and deployment projects and provided on-site direction for network engineers.
- Developed network and system architecture according to business needs.
- Taken part in system development life cycle from requirements analysis through system implementation.
- Collaborated with clients to determine project specifications and scope.
- Reviewed clients' overall app and infrastructure estate, business priorities and success criteria to design transformation plans.
- Performed quality code review and removed technical debt and security vulnerabilities.
- Managed use of various types of databases and configured, installed and upgraded new ones.
Project Manager
3i-Infotech
Banglore
09.2007 - 11.2013
- Updated operational methods and oversaw accounting procedures for improved efficiency.
- Met project deadlines without sacrificing build quality or workplace safety.
- Developed and initiated projects, managed costs and monitored performance.
- Maintained relationships with material vendors to lower costs and diversify capabilities.
- Maintained clear communication with precise technical writing to document and inform critical processes.
- Planned, designed and scheduled phases for large projects.
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
Software Engineer
Britek India
Trivandrum
08.2003 - 09.2007
- Reviewed project specifications and designed technology solutions that met or exceeded performance expectations.
- Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability and performance.
- Worked with customers for needs analysis and to determine vendor costs.
- Provided guidance and mentored less-experienced staff members.
- Conducted regression testing and submitted observations to development team.
- Integrated third-party tools and components into applications.
- Adjusted design parameters to incorporate new features.
- Collaborated with clients to define solution requirements.
- Tested methodology with writing and execution of test plans, debugging and testing scripts and tools.
- Collaborated with fellow engineers to evaluate software and hardware interfaces.
- Updated old code bases to modern development standards, improving functionality.
Education
+2 - Commerce -
St.Marry's Residential Central School
Trivandrum 06.1998 - 05.2000
Bachelor of Arts - English
Shivagamiammal College of Arts And Science
Krishnagiri 09.2000 - 04.2003
Skills
ROI understanding
undefinedPhotography
Photography has been my hobby since my childhood. It all started when I was 13 years old. My parents gifted me a point and shoot camera and I thought little about it until someone asked me to shoot a family photo. It was then that I realized taking photos was not child's play. Those days the internet was a luxury, and we did not have it. I had to learn photography from books from my local library. But the more I read about it, I started realizing how much I enjoyed doing it. Even though I had to choose a career in IT, my passion for clicking interesting people and stories never diminished.
Timeline
Digital Marketing Strategist
Spinta Digital
06.2017 - Current
Technical Architect
Hexagon Global
12.2013 - 05.2017
Project Manager
3i-Infotech
09.2007 - 11.2013
Software Engineer
Britek India
08.2003 - 09.2007
Bachelor of Arts - English
Shivagamiammal College of Arts And Science
09.2000 - 04.2003
+2 - Commerce -
St.Marry's Residential Central School
06.1998 - 05.2000
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