Adobe Creative Suite
Niha Abbasi
Social Media Content Designer, Manager & Strategist
Dubai
Summary
Dynamic Founder & Creative Director at StudioByNiha, I elevate brand visibility through innovative content and strategic social media management. Proficient in Adobe Creative Suite and project management, I drive community engagement and foster client relations, achieving impactful results that resonate with audiences and enhance brand identity.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Founder & Creative Director
StudioByNiha
02.2025 - Current
- Help business owners grow their brand visibility through engaging content and social media strategies
- Focused on content creation, community engagement, and offering services in video editing, graphic design, and SMM
Video Editor & Designer
Create Koalas
07.2023 - Current
- Worked on video editing, branding, and motion graphics for clients
- Collaborated with teams to develop creative video concepts and content strategies
- Compressed files according to client specifications for delivery.
- Produced storyboards to illustrate vision for each project.
- Maintained up-to-date knowledge of new editing technologies and techniques.
- Analyzed viewer feedback to make data-driven improvements to video content.
- Ensured all projects were delivered on time and within budget constraints.
Social Media Manager & Designer
CSKIN
01.2023 - Current
- Managed Cskin’s social media, creating engaging content for skincare products.
- Increased brand visibility with regular, engaging posts (carousels, reels), focusing on seasonal content, and promotions.
- Assisted in developing strategies for increasing followership and engagement rates.
- Developed and implemented comprehensive social media strategies to increase brand visibility and engagement across multiple platforms.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Created and optimized promotional publications and related materials.
Video Editor
Egerton Studios
10.2024 - 01.2025
- Edited TikTok videos, enhancing brand visibility and audience engagement
- Worked closely with a creative team to deliver high-quality, on-brand content under tight deadlines
- Created short-form videos, animated gifs and motion graphics for social media posts.
- Delivered edits on time for reviews and final delivery.
- Enhanced video quality by applying color correction, grading, and special effects techniques.
- Increased viewer engagement through skillful use of pacing, rhythm, and transitions in video edits.
- Improved client satisfaction by delivering visually engaging content tailored to their specific needs and preferences.
Graphic Designer
Datum Communications
05.2021 - 05.2022
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Implemented client feedback into design revisions, ensuring final deliverables met project requirements.
- Coordinated with external vendors to ensure quality production of design materials.
- Produced promotional displays, packaging and marketing collateral for retail environments.
- Executed photo editing and manipulation tasks to enhance visual content.
- Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards.
Education
HND - Media & Arts
04.2023 - Current
Skills
Team leadership
Strategic planning
Project management
Client engagement
Graphic design
Social media management
Content creation
Photo and video editing
Social media strategy
Certification
Social Media Marketing Certification
Software
Languages
English
Upper intermediate (B2)
Urdu
Bilingual or Proficient (C2)
Timeline
Founder & Creative Director - StudioByNiha
02.2025 - Current
Video Editor - Egerton Studios
10.2024 - 01.2025
Video Editor & Designer - Create Koalas
07.2023 - Current
EEI Dubai - HND, Media & Arts
04.2023 - Current
Social Media Manager & Designer - CSKIN
01.2023 - Current
Graphic Designer - Datum Communications
05.2021 - 05.2022