Summary

Overview

Work History

Education

Skills

Certification

Software

Languages

Timeline

Niha Abbasi

Social Media Content Designer, Manager & Strategist

Dubai

Summary

Dynamic Founder & Creative Director at StudioByNiha, I elevate brand visibility through innovative content and strategic social media management. Proficient in Adobe Creative Suite and project management, I drive community engagement and foster client relations, achieving impactful results that resonate with audiences and enhance brand identity.

Overview

4

4

years of professional experience

2

2

years of post-secondary education

2

2

Certifications

2

2

Languages

Work History

Founder & Creative Director

StudioByNiha

02.2025 - Current

Help business owners grow their brand visibility through engaging content and social media strategies
Focused on content creation, community engagement, and offering services in video editing, graphic design, and SMM

Video Editor & Designer

Create Koalas

07.2023 - Current

Worked on video editing, branding, and motion graphics for clients
Collaborated with teams to develop creative video concepts and content strategies
Compressed files according to client specifications for delivery.
Produced storyboards to illustrate vision for each project.
Maintained up-to-date knowledge of new editing technologies and techniques.
Analyzed viewer feedback to make data-driven improvements to video content.
Ensured all projects were delivered on time and within budget constraints.

Social Media Manager & Designer

CSKIN

01.2023 - Current

Managed Cskin’s social media, creating engaging content for skincare products.
Increased brand visibility with regular, engaging posts (carousels, reels), focusing on seasonal content, and promotions.
Assisted in developing strategies for increasing followership and engagement rates.
Developed and implemented comprehensive social media strategies to increase brand visibility and engagement across multiple platforms.
Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
Created and optimized promotional publications and related materials.

Video Editor

Egerton Studios

10.2024 - 01.2025

Edited TikTok videos, enhancing brand visibility and audience engagement
Worked closely with a creative team to deliver high-quality, on-brand content under tight deadlines
Created short-form videos, animated gifs and motion graphics for social media posts.
Delivered edits on time for reviews and final delivery.
Enhanced video quality by applying color correction, grading, and special effects techniques.
Increased viewer engagement through skillful use of pacing, rhythm, and transitions in video edits.
Improved client satisfaction by delivering visually engaging content tailored to their specific needs and preferences.

Graphic Designer

Datum Communications

05.2021 - 05.2022

Developed graphics, logos and layouts for product illustrations, company logos, and websites.
Implemented client feedback into design revisions, ensuring final deliverables met project requirements.
Coordinated with external vendors to ensure quality production of design materials.
Produced promotional displays, packaging and marketing collateral for retail environments.
Executed photo editing and manipulation tasks to enhance visual content.
Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards.

Education

HND - Media & Arts

EEI Dubai

04.2023 - Current

Skills

Team leadership

Certification

Social Media Marketing Certification

Software

Adobe Creative Suite

Languages

English

Upper intermediate (B2)

Urdu

Bilingual or Proficient (C2)

Timeline

Founder & Creative Director - StudioByNiha

02.2025 - Current

Video Editor - Egerton Studios

10.2024 - 01.2025

Video Editor & Designer - Create Koalas

07.2023 - Current

EEI Dubai - HND, Media & Arts

04.2023 - Current

Social Media Manager & Designer - CSKIN

01.2023 - Current

Graphic Designer - Datum Communications

05.2021 - 05.2022