Nihal Manadath Pareed Pillai
Performance Marketing
Dubai
Summary
Award-Winning Performance Marketing Lead with a strong track record of strategizing, implementing, managing, and reporting on digital products that drive business objectives and maximize return on investment. My expertise lies in effectively training, managing, and directing teams, as well as fostering positive client and vendor relationships. I possess a keen eye for detail and a results-oriented mindset.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Senior Performance Marketing Manager
Assembly Global
04.2021 - Current
- Award-Winning Marketing Lead for Emaar Hospitality, I received awards for the "Best Use of Search in Travel/Leisure (PPC)" and "Best Use of Data" at the MENA Search Awards 2023. I possess industrial expertise in hospitality, fashion, home furnishing, food & beverage, and retail sectors.
- Industrial Expertise in Hospitality, Fashion, Home Furnishing, Food & Beverage and Retail.
- Contributed to the development and implementation of online marketing strategies across the MENA region to boost sales, leads, and brand awareness for Emaar Hospitality (including Address, Vida, Armani, Manzil, Palace, and Alamein Hotels & Resorts), Azadea Group (including Azadea.com, Flying Tiger, KIKO Milano, and Zara Home), Danube Home in the MENA region, DWTC (Gulf Host), Jashanmal Group (including Jashanmal.com, Delsey, Kipling, Bally, and Clarks), Al Boom Marine (including Reebok, Beyond the Beach, Beyond the Bike, and Giant), and Alshaya Group (including H&M).
- I manage advertising spends of over 1 million USD per quarter across various portfolios, focusing primarily on Meta, Google, TikTok, Yandex, Apple Search ads, Bing/Yahoo, Snapchat, and coordinating with third-party vendors such as Sojern, VDX, RTB House, and Sahar Media.
- Built testing roadmaps for paid platforms with a full-funnel strategy to improve customer acquisition & retention
- Established testing roadmaps for paid platforms with a comprehensive full-funnel strategy aimed at enhancing customer acquisition and retention. Moreover, I evaluate all digital marketing campaigns, compiling weekly, monthly, quarterly, and yearly reports, and actively participate in team meetings with Brand leads, Marketing Managers and Executives.
- Led Full Funnel media planning and strategizing to achieve the targets and KPIs.
- Managed a team of five people ensuring that the right tasks are allocated and delivered at a high standard while providing them with opportunities to grow their knowledge and experience
- Cultivated a close working relationship with key partners such as Google, META, TikTok, and others involved in programmatic advertising to guarantee the launch of all new betas and the implementation of best practices across the agency
- Oversaw operations & performance on all paid channels – Search, Shopping, Display, YouTube, Facebook, Instagram, TikTok, Snapchat, LinkedIn & Programmatic and delivered well thought out media plans based on client goals & objectives.
- Actively participated in internal and external audits and business pitches.
Assistant Manager Solution Design
Neeyamo
05.2020 - 10.2020
- Studied and analyzed client/prospect's business models to identify their issues and challenges, consolidated my findings into a comprehensive solution document
- Evaluated multiple RFPs/RFQs and provided timely responses
- Assisted clients in refining their design approach and improving process flows
- Developed presentations for initial pitches and post-project phases
- Through this role, I gained valuable experience in understanding various business processes, evaluating them against industry norms, and effectively addressing stakeholders' concerns.
Marketing Intern
Aster DM Healthcare
04.2019 - 05.2019
Business Presentation Specialist
McKinsey & Company
06.2017 - 05.2018
- Collaborated with consultants to comprehend their data and ideas with an objective to effectively communicate them through professionally crafted PowerPoint presentations
- Focused on transforming complex business topics into clear, engaging, and visually appealing presentations that are both easy to understand and aesthetically pleasing.
BPS Intern
McKinsey & Company
01.2017 - 02.2017
Operations Intern
DHL
04.2016 - 05.2016
Education
PGDM - Marketing & Business Analytics
Rajagiri Business School
Cochin, India 06.2018 - 06.2020
Bachelor of Commerce - Computer Application
Sacred Heart College
Cochin, India 03.2014 - 03.2017
Skills
META
TikTok
Programmatic
Snapchat
Google Analytics
Stitcher
Accomplishments
FIFA E-Sports
Top 5 ESWC National Finalist.
Timeline
Senior Performance Marketing Manager
Assembly Global
04.2021 - Current
Assistant Manager Solution Design
Neeyamo
05.2020 - 10.2020
Marketing Intern
Aster DM Healthcare
04.2019 - 05.2019
PGDM - Marketing & Business Analytics
Rajagiri Business School
06.2018 - 06.2020
Business Presentation Specialist
McKinsey & Company
06.2017 - 05.2018
BPS Intern
McKinsey & Company
01.2017 - 02.2017
Operations Intern
DHL
04.2016 - 05.2016
Bachelor of Commerce - Computer Application
Sacred Heart College
03.2014 - 03.2017