Nikhil Khadtare

• Provide media planning, consumer insights and analytics guidance for existing clients and new business
• Analyze client research (brand tracking, retail audit, consumer segmentation, etc.) and give actionable recommendations leading to business objectives
• Individually project managed custom research projects from start to end for existing clients and new business pitches worth more than US$ 200K
• This included supplier negotiations, questionnaire ideation and feedback, data analysis, generating insights, reporting and final presentation
• Trained business teams on Wavemaker proprietary and 3rd party planning and insights tools (E.g ADB, GWI, Ipsos, Euromonitor, etc.)
• Identify category, consumer and industry trends and generating insightful reports for business teams at Wavemaker
• Created category, media, consumer and brand trends reports worth more than US$ 450K for GroupM
• Research and insights backed new business wins include Perfetti Van Melle, Huawei, L'Oreal Paris

Clients handled:

Huawei, Colgate Palmolive, L'Oreal, Honor, Netflix, Perfetti Van Melle, Friesland Campina, MDL Beast, Invest In Canada, Total Energies, Tiffany, Dubai Islamic Bank

• Provided media planning, consumer insights and analytics guidance for existing and new business pitches
• Analyzed client research (brand tracking, retail audit, consumer segmentation, etc.) and giving recommendations leading to their business objectives
• Created bespoke tools based on client research data
• Handled syndicated research buying requirements for Mediacom MENA
• Successfully rolled out Saudi Arabia TV people meter
• Led media planning for MARS in MENA during transition from Starcom to Mediacom
• Trained media planners on Mediacom proprietary tools and other syndicated research (E.g TGI, BrandPuls, SPSS, etc.)

Key achievements at Mediacom:

• Improved Mediacom’s MENA ranking through rectification of client – agency misreporting in IPSOS data
• Implemented 100% use of syndicated and Mediacom proprietary tools amongst planners across all offices
• Developed automated solutions for competitive reporting saving considerable man hours with yearly value of US$ 25K
• Delivered insights for new business wins viz Popeye chicken, Park Avenue deodorants
• Successfully project managed econometrics study for Volkswagen

Clients handled: MARS, Richemont, NADEC, Bose, GSK, Fonterra, Jotun, Bayer, Vileda, Volkswagen Group, P&G (Morocco), Magrabi Opticals, Shell, NBAD, Subway, Delonghi, Etihad Airways, Nestle

Clients handled: Marico Ltd, Asian Paints