Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Nikitha Radhakrishnan

Nikitha Radhakrishnan

Account Management
Dubai,DU

Summary

An advertising professional with successful background in account management, team leadership and promotional oversight. Capitalize on persuasive communication skills to negotiate contracts and lead teams through challenging objectives. Trend-savvy [Account Specialist] knowledgeable about driving business growth with creative strategies.

Overview

4
4
Languages
5
5
years of post-secondary education
3
3
years of professional experience

Work History

Accounts Executive

AXA
Dubai, UAE
01.2021 - Current
  • GULF INSURANCE, DUBAI, UAE
  • Develops and maintains long-term relationships with accounts.
  • Forecasts and tracks client account metrics.
  • Integrate and collaborate with the account teams in identifying inventory availability, booking and trafficking ads to company's stable of properties.
  • Monitor and optimize campaign delivery and performance.
  • Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to client contacts
  • Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are delivering across all platforms and devices.
  • Support in collecting, preparing and maintaining marketing performance reports & presentations.
  • Support in developing digital marketing campaigns, including web, email, social media and display advertising.
  • Performing administrative tasks to ensure the functionality of digital marketing activities.
  • Support in continuous work on the Search Engine Optimization of the website(s) with the technical team & the agency.

Account Specialist

Amazon
Bangalore, India, India
05.2019 - 12.2020
  • Execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learning in future campaigns.
  • Developing the relationship with clients and provide high-touch proactive support such as optimizing/onboarding, education, continuous product usage consultation, and industry best practices to ensure client success.
  • Owning multiple projects by deep diving into the campaign performance and working towards a strategy for client goals.
  • Shown customer obsession by sustaining relationship with clients on day to day basis and educating on multiple ad products like Sponsored Products, Sponsored Brands and Display ads.
  • Working as a primary tester on improvising multiple customer facing tools and features (ex: Case Master, Account Management Hub, Seller Central, Vendor Central) in order toprovide important product feedbacks.
  • Possess good knowledge in digital ad media, collect and analyze data, identify trends and proactively communicate insights ensuring positive ROI.
  • Was awarded with "Best Employee for ensuring continuous 100% good quality and Customer obsession” for the year 2019-2020.

Ad Operations Specialist

Epsilon
Bangalore , Karnatake
04.2018 - 02.2019
  • Produce audits detailed in (online campaigns, ads, and promotions for accuracy).
  • Assure verify publisher’s compliance with current promotions by performing an extremely detailed thorough review of each placement to ensure multiple compliance items are accurate.
  • Develop (Excel spreadsheet) with the list of pages reviewed and notes.
  • Make site audits by referring to a list of expected sites, capturing and storing screenshots.

Education

MBA - Marketing

MS Ramaiah Institute Of Management
06.2015 - 04.2017

Bachelors of Commerce (B.COM) - Marketing and HR

Mount Carmel College
06.2012 - 04.2015

Skills

    Account management

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Additional Information

  • Tax Negotiation (Significant Recognition till T-level team) – Jan’20 Contributed in generating revenue for the company by entering VAT ID confidentialnumber from customers so that the tax payers are tracked by the project team. This was important since most of the advertisers used to run business even without paying tax online. This led to the launch of BSS tool to track down the advertisers. Project of Sponsored Brands Launch – 2019-20 During the initial launch of the product, did the highest number of Launches for a period of 1 week. Which is understood as maintaining better customer relation so that they trust the product and launch the campaign. Recognized as highest launched and awarded cash price within the team.

Timeline

Accounts Executive

AXA
01.2021 - Current

Account Specialist

Amazon
05.2019 - 12.2020

Ad Operations Specialist

Epsilon
04.2018 - 02.2019

MBA - Marketing

MS Ramaiah Institute Of Management
06.2015 - 04.2017

Bachelors of Commerce (B.COM) - Marketing and HR

Mount Carmel College
06.2012 - 04.2015

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Nikitha RadhakrishnanAccount Management