Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Software
Languages
Timeline
Certification
Accomplishments
Work Availability
Interests
NIMESH JAYASEKARA

NIMESH JAYASEKARA

Graphic Designer & Digital Marketer
Dubai,Deira

Summary

I’m a Digital Marketer and Graphic Designer who believes that good design is only as strong as the strategy behind it. I don't just create visuals; I build assets designed to drive engagement and hit business goals. My background allows me to handle the full lifecycle of a project from the initial creative concept to the final campaign analysis ensuring a consistent brand voice across every touchpoint.

Overview

12
12
years of professional experience
5
5
years of post-secondary education

Work History

Digital Marketing Specialist & Graphic Designer

Arion Motors LLC
Dubai
01.2025 - Current
  • Lead Generation & Management: Developing and optimizing paid ad campaigns (Google Ads, Meta) to drive high quality leads for specific models or seasonal sales events.
  • Social Media Management: Maintaining a daily presence on Instagram, Facebook, and TikTok, showcasing new inventory, staff highlights, and "Sold" stories to build community trust.
  • Email & SMS Marketing: Crafting monthly newsletters for existing customers regarding service specials (oil changes, tire rotations) and trade in opportunities.
    Reputation Management: Monitoring and responding to Google Reviews and social media comments to maintain a high dealership rating.
  • Analytics Tracking: Monitoring traffic and conversion rates to see which models are getting the most digital "window shoppers" and adjusting spend accordingly.
  • Digital Ad Creative: Designing high-performing display banners and social media ads that highlight monthly lease specials and "0% APR" offers.
  • Vehicle Photography & Post-Processing: Taking professional-grade photos of new and used arrivals and editing them for a consistent, premium look on the website.
  • On-Site Signage: Designing physical dealership assets like showroom posters, "Special Offer" window clings, and outdoor banners for holiday sales events.
  • Direct Mailers: Creating eye-catching postcards or flyers sent to local zip codes to promote "Push, Pull, or Drag" trade-in events.
  • Brand Identity Maintenance: Ensuring all designs strictly follow the Manufacturer’s (OEM) brand guidelines (e.g., using the correct Toyota or Ford fonts and colors) to keep the dealership compliant.
  • Video Content Production: Editing short-form video "walk arounds" for YouTube and Reels to give customers a virtual tour of a vehicle’s features.

Freelance Graphic Designer

Fiverr.com
01.2014 - Current

Client Communication & Briefing

  • Understand client needs, brand identity, and project goals.
  • Conduct discovery calls or take briefs via email/messages.
  • Offer creative input and suggest design solutions.

Design Creation

  • Develop visual concepts and designs for logos, flyers, social media posts, packaging, business cards, brochures, etc.
  • Deliver original, creative designs based on client specifications.
  • Ensure consistency with client branding and tone.

Revisions & Feedback

  • Share drafts and collect feedback.
  • Make timely revisions based on client input.
  • Ensure final approval before delivery.

Project Management

  • Handle multiple projects with different deadlines.
  • Set timelines and manage workflow independently.
  • Keep clients updated on project progress.

File Preparation & Delivery

  • Provide high-resolution, print-ready, and web-optimized files.
  • Organize files and deliver them in requested formats (PDF, PNG, AI, etc.).
  • Maintain backups and archives of completed work.

Creative Research & Inspiration

  • Stay updated on design trends, colors, and typography.
  • Research industry-specific visuals when needed.

Software & Tools

  • Work efficiently with tools like Adobe Illustrator, Photoshop, InDesign, Canva, Figma, etc.

Invoicing & Payments

  • Send quotes, invoices, and payment requests.
  • Manage contracts and agreements (especially for larger or long-term projects).

Marketing Coordinator & Graphic Designer

Ramada By Wyndham Dubai Barsha Heights
Dubai
12.2022 - 01.2025
  • Direct Booking Strategy: Running Meta and Google Search campaigns to encourage guests to book directly through the hotel website rather than via third-party sites like Expedia or Booking.com.
  • Social Media Storytelling: Creating "lifestyle" content that highlights the guest experience think breakfast views, spa treatments, or behind-the-scenes looks at the kitchen.
  • OTA Management: Ensuring the hotel’s profile and imagery on Online Travel Agencies (OTAs) are optimized and consistent with the brand's premium feel.
  • Email Marketing (CRM): Segmenting the guest database to send personalized offers, such as "Loyalty Member" discounts or seasonal staycation packages.
  • Influencer & PR Coordination: Managing relationships with travel influencers and photographers to ensure the hotel is being tagged and shared in the right circles.
  • Local SEO: Managing the "Google Business Profile" to ensure the hotel appears in "hotels near me" searches and keeping the "Amenities" and "Reviews" sections updated.
  • In-Room Collateral: Designing the physical "touchpoints" a guest interacts with, such as room service menus, "Do Not Disturb" door hangers, and welcome cards.
  • F&B Marketing: Creating menus, table tents, and promotional posters for the hotel’s on-site restaurant, bar, or café.
  • Event & Wedding Brochures: Designing elegant digital and print sales kits to help the sales team "sell" the hotel as a venue for weddings, conferences, and corporate retreats.
  • Wayfinding & Signage: Designing clear, brand-consistent signage for elevators, gym facilities, and pool areas to ensure a seamless guest experience
  • Photo Art Direction: Overseeing or executing professional shoots for new seasonal menu items or renovated room types to ensure the lighting and "vibe" match the brand.

Graphic Designer & Digital Marketer

B&S Car Rental Service
Sri Lanka
07.2020 - 11.2022
  • Conversion Rate Optimization (CRO): Analyzing the online booking funnel to reduce dropoffs making sure it’s as few clicks as possible from selecting a car to confirming the reservation.
  • Partnership Marketing: Coordinating digital cross promotions with local hotels, travel agencies, or event organizers to become their "preferred" rental partner.
  • Seasonal Campaign Management: Planning and executing high volume campaigns for peak travel times (summer vacations, holidays) and "flash sales" to move inventory during slow mid week periods.
  • Retargeting Campaigns: Setting up ads that follow users who looked at a specific car category but didn't finish their booking, offering them a small discount or a free upgrade to close the deal.
  • Dynamic Social Content: Designing "Travel Inspo" posts clean, lifestyle oriented graphics that show your cars in beautiful local destinations to spark the idea of a road trip.
  • Promotional Landing Pages: Designing the visual layout for special offer pages, such as "Weekend Getaway Packages" or "Corporate Rental Solutions."
  • Physical Branding: Designing high impact signage for the rental office.
    Instructional Infographics: Creating simple, visual guides for customers.
  • Email Templates: Designing sleek, mobile responsive email layouts for booking confirmations.

Graphic Designer

JD Printers Matale
Sri Lanka
01.2020 - 03.2020
  • Print Ready Preparation: Converting raw design files into production ready formats (PDF/X, CMYK, high res) with proper bleeds, margins, and crop marks.
  • Color Management: Calibrating digital designs to match physical ink outputs (Pantone matching) to ensure brand consistency across different materials.
  • Large Format Layout: Designing and scaling graphics for banners, vehicle wraps, and trade show displays without losing image quality.
  • Quality Control: Reviewing customer supplied files for low resolution images, font errors, or layout issues before they hit the press.
  • Material & Machine Knowledge: Advising clients on the best paper stocks, finishes (matte vs. gloss), and specialty techniques (foil stamping, embossing, UV coating).
  • Internal Marketing: Managing the printing company’s own social media and portfolio to showcase high quality finished "real world" projects.
  • Template Creation: Designing standardized templates for common products like business cards, brochures, and invitation suites to speed up the workflow.

Education

DIP. IN E-COM & MULTIMEDIA - Digital Marketing & Graphic Design

ESOFT METRO CAMPUS, Matale, Sri Lanka
2020.05 - 2021.05

GCE Advanced Level - Information Technology

Govt, Science College, Matale, Sri Lanka
2019.08 - 2020.09

G.C.E Ordinar Level - Information Technology

Mt/ Vijaya College, Matale, Sri Lanka
2015.01 - 2017.12

Skills

  • Adaptability
  • Adobe Creative Suite
  • Communication
  • Content Production
  • Time Management
  • Strategic Thinking
  • Data Analytics
  • Paid Media
  • Creative Problem Solving
  • Social Media Strategy
  • Attention to Detail
  • Videography & Photography
  • Visual Branding

Personal Information

Name : Nimesh Dinuth Jayasekara

Birth Date : 25th February 2001

Nationality : Sri Lankan

Current Location : Dubai, UAE

Mobile Number : +971 54 7377 037

Whatsapp Number : +971 58 6384 413 | +94 77 49 78 599

Software

Adobe Creative Suite

MS Office

Languages

English
Upper intermediate (B2)
Sinhala
Bilingual or Proficient (C2)

Timeline

Digital Marketing Specialist & Graphic Designer - Arion Motors LLC
01.2025 - Current
Marketing Coordinator & Graphic Designer - Ramada By Wyndham Dubai Barsha Heights
12.2022 - 01.2025
Graphic Designer & Digital Marketer - B&S Car Rental Service
07.2020 - 11.2022
ESOFT METRO CAMPUS - DIP. IN E-COM & MULTIMEDIA, Digital Marketing & Graphic Design
2020.05 - 2021.05
Graphic Designer - JD Printers Matale
01.2020 - 03.2020
Govt, Science College - GCE Advanced Level, Information Technology
2019.08 - 2020.09
Mt/ Vijaya College - G.C.E Ordinar Level, Information Technology
2015.01 - 2017.12
Freelance Graphic Designer - Fiverr.com
01.2014 - Current

Certification

  • Certified Marketing Coordinator, Ramada by Wyndham Dubai Barsha Heights - 2022-2024

Accomplishments

  • Resolved product issue through consumer testing.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests

Music

Gaming

Designing

Soccer

Movies / TV Series

NIMESH JAYASEKARAGraphic Designer & Digital Marketer