NIMESH JAYASEKARA

Campaign Coordination

• Assist in planning and executing marketing campaigns (online and offline).
• Coordinate between internal teams, external vendors, and partners.
• Monitor campaign progress and report performance.

Content & Collateral Support

• Creating marketing materials (flyers, brochures, presentations).
• Coordinate content production for social media, email, and website.
• Ensure brand consistency across all platforms.

Social Media & Digital Marketing

• Schedule and manage posts on social media platforms.
• Track engagement, reach, and report on analytics.
• Support SEO and website content updates.

Market Research

• Conduct competitor and market trend research.
• Assist in gathering data for customer personas and marketing strategies.

Client Communication & Briefing

• Understand client needs, brand identity, and project goals.
• Conduct discovery calls or take briefs via email/messages.
• Offer creative input and suggest design solutions.

Design Creation

• Develop visual concepts and designs for logos, flyers, social media posts, packaging, business cards, brochures, etc.
• Deliver original, creative designs based on client specifications.
• Ensure consistency with client branding and tone.

Revisions & Feedback

• Share drafts and collect feedback.
• Make timely revisions based on client input.
• Ensure final approval before delivery.

Project Management

• Handle multiple projects with different deadlines.
• Set timelines and manage workflow independently.
• Keep clients updated on project progress.

File Preparation & Delivery

• Provide high-resolution, print-ready, and web-optimized files.
• Organize files and deliver them in requested formats (PDF, PNG, AI, etc.).
• Maintain backups and archives of completed work.

Creative Research & Inspiration

• Stay updated on design trends, colors, and typography.
• Research industry-specific visuals when needed.

Software & Tools

• Work efficiently with tools like Adobe Illustrator, Photoshop, InDesign, Canva, Figma, etc.

Invoicing & Payments

• Send quotes, invoices, and payment requests.
• Manage contracts and agreements (especially for larger or long-term projects).

Campaign Coordination

• Assist in planning and executing marketing campaigns (online and offline).
• Coordinate between internal teams, external vendors, and partners.
• Monitor campaign progress and report performance.

Content & Collateral Support

• Creating marketing materials (flyers, brochures, presentations).
• Coordinate content production for social media, email, and website.
• Ensure brand consistency across all platforms.

Social Media & Digital Marketing

• Schedule and manage posts on social media platforms.
• Track engagement, reach, and report on analytics.
• Support SEO and website content updates.

Event Support

• Help organize promotional events, trade shows, and exhibitions.
• Handle logistics such as bookings, materials, and attendee coordination.
• Represent the brand at events when required.

Market Research

• Conduct competitor and market trend research.
• Assist in gathering data for customer personas and marketing strategies.

Administrative Duties

• Maintain marketing calendars and budgets.
• Prepare reports, spreadsheets, and presentations.
• Handle invoices and track marketing expenses.

Email Marketing

• Support email campaign creation and scheduling.
• Maintain and segment email databases.

Visual Content Creation

• Design engaging graphics for digital and print media (social media, flyers, menus, brochures, banners, etc.)

• Develop visual concepts based on brand guidelines.

• Create layouts, illustrations, and infographics.

Brand Consistency

• Ensure all designs align with the company’s branding and tone.

• Maintain and update brand assets (logos, fonts, templates).

Software & Tools

• Use software like Adobe Photoshop, Illustrator, InDesign, Canva, etc.

• Stay updated with design trends and tools.

File Management

• Organize design assets and maintain an efficient filing system.

• Prepare final files for print or web production.

Online Campaign Management

• Plan and execute digital marketing campaigns (Google Ads, Meta Ads, etc.).

• Monitor ad performance and optimize for better ROI.

Social Media Management

• Manage content calendars and post on platforms like Facebook, Instagram, TikTok, etc.

• Respond to messages, comments, and track engagement.

SEO & Website Management

• Optimize content and websites for search engines.

• Update website content and track performance using tools like Google Analytics.

Content Strategy

• Assist in planning blog posts, videos, and campaign content.

• Coordinate with designers or copywriters for content creation.

Analytics & Reporting

• Track and report KPIs: website traffic, conversions, social media insights.

• Use tools like Google Analytics, Meta Business Suite, etc.

Visual Content Creation

• Design engaging graphics for digital and print media (social media, flyers, menus, brochures, banners, etc.)

• Develop visual concepts based on brand guidelines.

• Create layouts, illustrations, and infographics.

Brand Consistency

• Ensure all designs align with the company’s branding and tone.

• Maintain and update brand assets (logos, fonts, templates).

Software & Tools

• Use software like Adobe Photoshop, Illustrator, InDesign, Canva, etc.

• Stay updated with design trends and tools.

File Management

• Organize design assets and maintain an efficient filing system.

• Prepare final files for print or web production.

• Assisted in maintenance, ensuring smooth connectivity for all users.
• Optimized hardware performance through regular maintenance checks and upgrades when necessary.
• Collaborated with IT team to successfully complete large projects within strict deadlines.
• Responded to queries on phone, via email or through IT system.
• Developed user-friendly IT solutions for improved staff productivity.
• Enhanced system efficiency by identifying and rectifying software issues.