NIMESH JAYASEKARA

• Lead Generation & Management: Developing and optimizing paid ad campaigns (Google Ads, Meta) to drive high quality leads for specific models or seasonal sales events.
• Social Media Management: Maintaining a daily presence on Instagram, Facebook, and TikTok, showcasing new inventory, staff highlights, and "Sold" stories to build community trust.
• Email & SMS Marketing: Crafting monthly newsletters for existing customers regarding service specials (oil changes, tire rotations) and trade in opportunities.
  Reputation Management: Monitoring and responding to Google Reviews and social media comments to maintain a high dealership rating.
• Analytics Tracking: Monitoring traffic and conversion rates to see which models are getting the most digital "window shoppers" and adjusting spend accordingly.
• Digital Ad Creative: Designing high-performing display banners and social media ads that highlight monthly lease specials and "0% APR" offers.
• Vehicle Photography & Post-Processing: Taking professional-grade photos of new and used arrivals and editing them for a consistent, premium look on the website.
• On-Site Signage: Designing physical dealership assets like showroom posters, "Special Offer" window clings, and outdoor banners for holiday sales events.
• Direct Mailers: Creating eye-catching postcards or flyers sent to local zip codes to promote "Push, Pull, or Drag" trade-in events.
• Brand Identity Maintenance: Ensuring all designs strictly follow the Manufacturer’s (OEM) brand guidelines (e.g., using the correct Toyota or Ford fonts and colors) to keep the dealership compliant.
• Video Content Production: Editing short-form video "walk arounds" for YouTube and Reels to give customers a virtual tour of a vehicle’s features.

Client Communication & Briefing

• Understand client needs, brand identity, and project goals.
• Conduct discovery calls or take briefs via email/messages.
• Offer creative input and suggest design solutions.

Design Creation

• Develop visual concepts and designs for logos, flyers, social media posts, packaging, business cards, brochures, etc.
• Deliver original, creative designs based on client specifications.
• Ensure consistency with client branding and tone.

Revisions & Feedback

• Share drafts and collect feedback.
• Make timely revisions based on client input.
• Ensure final approval before delivery.

Project Management

• Handle multiple projects with different deadlines.
• Set timelines and manage workflow independently.
• Keep clients updated on project progress.

File Preparation & Delivery

• Provide high-resolution, print-ready, and web-optimized files.
• Organize files and deliver them in requested formats (PDF, PNG, AI, etc.).
• Maintain backups and archives of completed work.

Creative Research & Inspiration

• Stay updated on design trends, colors, and typography.
• Research industry-specific visuals when needed.

Software & Tools

• Work efficiently with tools like Adobe Illustrator, Photoshop, InDesign, Canva, Figma, etc.

Invoicing & Payments

• Send quotes, invoices, and payment requests.
• Manage contracts and agreements (especially for larger or long-term projects).

• Direct Booking Strategy: Running Meta and Google Search campaigns to encourage guests to book directly through the hotel website rather than via third-party sites like Expedia or Booking.com.
• Social Media Storytelling: Creating "lifestyle" content that highlights the guest experience think breakfast views, spa treatments, or behind-the-scenes looks at the kitchen.
• OTA Management: Ensuring the hotel’s profile and imagery on Online Travel Agencies (OTAs) are optimized and consistent with the brand's premium feel.
• Email Marketing (CRM): Segmenting the guest database to send personalized offers, such as "Loyalty Member" discounts or seasonal staycation packages.
• Influencer & PR Coordination: Managing relationships with travel influencers and photographers to ensure the hotel is being tagged and shared in the right circles.
• Local SEO: Managing the "Google Business Profile" to ensure the hotel appears in "hotels near me" searches and keeping the "Amenities" and "Reviews" sections updated.
• In-Room Collateral: Designing the physical "touchpoints" a guest interacts with, such as room service menus, "Do Not Disturb" door hangers, and welcome cards.
• F&B Marketing: Creating menus, table tents, and promotional posters for the hotel’s on-site restaurant, bar, or café.
• Event & Wedding Brochures: Designing elegant digital and print sales kits to help the sales team "sell" the hotel as a venue for weddings, conferences, and corporate retreats.
• Wayfinding & Signage: Designing clear, brand-consistent signage for elevators, gym facilities, and pool areas to ensure a seamless guest experience
• Photo Art Direction: Overseeing or executing professional shoots for new seasonal menu items or renovated room types to ensure the lighting and "vibe" match the brand.

• Conversion Rate Optimization (CRO): Analyzing the online booking funnel to reduce dropoffs making sure it’s as few clicks as possible from selecting a car to confirming the reservation.
• Partnership Marketing: Coordinating digital cross promotions with local hotels, travel agencies, or event organizers to become their "preferred" rental partner.
• Seasonal Campaign Management: Planning and executing high volume campaigns for peak travel times (summer vacations, holidays) and "flash sales" to move inventory during slow mid week periods.
• Retargeting Campaigns: Setting up ads that follow users who looked at a specific car category but didn't finish their booking, offering them a small discount or a free upgrade to close the deal.
• Dynamic Social Content: Designing "Travel Inspo" posts clean, lifestyle oriented graphics that show your cars in beautiful local destinations to spark the idea of a road trip.
• Promotional Landing Pages: Designing the visual layout for special offer pages, such as "Weekend Getaway Packages" or "Corporate Rental Solutions."
• Physical Branding: Designing high impact signage for the rental office.
  Instructional Infographics: Creating simple, visual guides for customers.
• Email Templates: Designing sleek, mobile responsive email layouts for booking confirmations.

• Print Ready Preparation: Converting raw design files into production ready formats (PDF/X, CMYK, high res) with proper bleeds, margins, and crop marks.
• Color Management: Calibrating digital designs to match physical ink outputs (Pantone matching) to ensure brand consistency across different materials.
• Large Format Layout: Designing and scaling graphics for banners, vehicle wraps, and trade show displays without losing image quality.
• Quality Control: Reviewing customer supplied files for low resolution images, font errors, or layout issues before they hit the press.
• Material & Machine Knowledge: Advising clients on the best paper stocks, finishes (matte vs. gloss), and specialty techniques (foil stamping, embossing, UV coating).
• Internal Marketing: Managing the printing company’s own social media and portfolio to showcase high quality finished "real world" projects.
• Template Creation: Designing standardized templates for common products like business cards, brochures, and invitation suites to speed up the workflow.