Hi, I’m
Nimish Mohanan
Revenue-Driven E-Commerce Leader
Dubai
Summary
Experienced e-commerce leader with 14+ years of success in increasing online revenue and improving conversions by 85% on web and mobile platforms. Eager to utilize expertise to propel growth in Emirates' direct online sales.
Overview
12
years of professional experience
5
years of post-secondary education
5
Languages
Work History
Akinon
Senior Customer Success Manager
06.2024 - Current
Job overview
- Implemented a structured customer success strategy across growth markets, reducing churn by 100% and improving NPS through personalized onboarding and support
- Collaborated with sales and account management teams to drive revenue growth and exceed business targets
- Identified and proposed upselling and cross-selling opportunities for additional services/products and expansion to other countries outside GCC
- Managed client expectations for new projects through a collaborative and transparent approach, ensuring alignment throughout the project lifecycle
- Directed the Voice of the Customer program to proactively address concerns, enhancing resource planning, communication, and fostering customer loyalty
- Developed and implemented customized onboarding plans tailored to client needs, ensuring seamless integration of services while conducting training sessions to drive early adoption and satisfaction
Apparel Group
Head of Ecommerce
10.2022 - 06.2024
Job overview
- Scaled e-commerce revenue from $1M to $30M, achieving significant multi-fold growth.
- Expanded e-commerce presence across 6 GCC markets – UAE, KSA, Bahrain, Oman, Qatar, Kuwait), driving regional market penetration
- Migrated to a headless API-first platform, reducing page load time by 40% and improving checkout completion rates by 70%
- Improved conversion rates from 0.65% to 1.2% (85% increase) by optimizing CX, search functionality, and personalization strategies
- Implemented Click & Collect, contributing to 30% of all GCC orders and reducing last-mile delivery costs
- Optimized site performance by enhancing stability, search, sorting, and navigation, leading to higher engagement
- Led strategic assortment planning & inventory allocation, aligning with seasonal trends to maximize sell-through rates
Homes r Us
Senior Ecommerce Manager
08.2020 - 10.2022
Job overview
- Built and launched HomesRUs.ae from scratch across UAE, Qatar, and Bahrain, including both website and mobile app, laying the foundation for a fully integrated omnichannel business.
- Scaled online revenue to $20 million in 2 years, driving exponential digital growth and solidifying brand presence in key GCC markets.
- Led complete digital transformation, implementing a scalable omnichannel roadmap and optimizing the entire customer journey across Homepage, PLP, PDP, and content architecture.
- Implemented Click & Collect and Multi-Location Fulfillment, enhancing logistics efficiency and delivering a seamless cross-channel experience.
- Built and deployed a robust end-to-end e-commerce tech stack, integrating platforms for UI/UX, OMS, CRM, analytics, and personalization engines.
- Drove engagement and retention by leveraging MoEngage CRM and Google Analytics to optimize targeting, customer journeys, and conversion funnels.
- Established and scaled customer service operations, integrating Freshdesk to boost support efficiency and improve NPS.
- Owned full P&L responsibility, managing budgeting, forecasting, and delivering on key KPIs for traffic, conversion, AOV, and topline revenue.
Landmark Group
Ecommerce Category Manager
01.2018 - 05.2019
Job overview
- Managed a $50M e-commerce business for Centrepoint and Splash online, overseeing key categories including Splash, Iconic, and licensed brands (Kappa, Arrow, Diesel, Emporio Armani, etc.)
- Optimized category performance, improving sell-through rates, stock movement, and customer segmentation to drive revenue growth
- Led site merchandising & UX enhancements, refining on-site navigation, search, and product discovery for a seamless customer experience
- Worked closely with digital marketing & buying teams, aligning inventory planning with seasonal trends and demand forecasting
- Provided merchandising direction for email campaigns, social media, and paid marketing, boosting engagement and conversion rates
Tata CLiQ
Category Manager
06.2015 - 12.2017
Job overview
- Instrumental member of the core team, spearheading strategic initiatives, planning, and business development for luxury categories
- Successfully launched fashion categories, including apparel and footwear, and introduced esteemed international luxury brands
- P&L accountability for Luxury Brands, driving business growth and partnerships with global names in luxury
- Managed Luxury labels such as Coach, Tumi, AX, AJ, Brooks Brothers, Diesel, Emporio Armani, G-Star RAW, Scotch & Soda, True Religion, and Porsche Design
- Pioneered the launch of new categories in apparels, watches, fashion accessories, and luxury segments, solidifying market presence
Amazon
Vendor Manager
09.2013 - 05.2015
Job overview
- Enabled offline retailers to scale online by integrating them into Amazon's seller ecosystem.
- Managed assortment planning, merchandising, and marketing to optimize product selection.
- Led site merchandising and collaborated with sellers to enhance visibility and conversions.
- Drove new business growth, onboarding high-potential sellers and expanding global reach.
- Promoted Fulfilled by Amazon (FBA), improving logistics and seller adoption.
Education
Indian Institute of ManagementIndia
Post Graduate Diploma from Sales and Marketing Management
01.2016 - 12.2016
University of MumbaiIndia
BBA from Business Administration And Management
01.2006 - 08.2009
Skills
E-commerce Customer Success
Accomplishments
- Achieved Revenue Growth: Scaled e-commerce revenue from $5M to $12M (140%) at Apparel Group; launched HomesRUs.ae, achieving 200% YoY growth.
- Digital Transformation: Migrated to headless API-first platform, improving checkout rates by 70% and page speed by 40%.
- Market Expansion: Expanded e-commerce operations across 6 GCC markets; launched luxury brands at TataCliq.com.
- CX Optimization: Increased conversion rate by 85% via search, personalization & UX improvements; Click & Collect drove 30% of GCC orders.
- Customer Success: Reduced churn by 100% at Akinon with a structured CX strategy, improving NPS and retention.
Timeline
Senior Customer Success Manager
Akinon
06.2024 - Current
Head of Ecommerce
Apparel Group
10.2022 - 06.2024
Senior Ecommerce Manager
Homes r Us
08.2020 - 10.2022
Ecommerce Category Manager
Landmark Group
01.2018 - 05.2019
Indian Institute of Management
Post Graduate Diploma from Sales and Marketing Management
01.2016 - 12.2016
Category Manager
Tata CLiQ
06.2015 - 12.2017
Vendor Manager
Amazon
09.2013 - 05.2015
University of Mumbai
BBA from Business Administration And Management
01.2006 - 08.2009
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