Nina (Jo-Hsin) Lin
Digital Marketing Assistant Manager ( MEA Region) ｜Products & Project Management
Dubai,UAE
Summary
Skilled Marketing Executive with 10+ years of experience. Well-versed in branding, positioning, operation, visual and go-to-market strategies. Talented in driving brand and leading product launches. Holds in-depth knowledge of market needs and trends. Focused and creative professional with a proven history of success in analysing product performance and implementing improvements.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Digital Marketing Assistant Manager-MEA Region
Huawei Consumer Business Group
Dubai
11.2021 - Current
- Visual designs & content quality management via stakeholders across allocated channels, from UAE, KSA, Egypt, South Africa, to MEA region etc.
- Ensure campaign engagement across MEA regions is increasing and properly monitored with great quality and consistency, including all channel traffic, SEO preparation, CPS & KOL marketing.
- Develop and execute marketing initiatives in assigned campaigns and new launches to achieve brand/sale marketing objectives.
- Optimize plan of UI / UX website page and campaign material for MEA / MEMC regions to increase traffic and CVR.
- Boosted offer awareness with paid social media ads, increasing reach to target audience.
BD & Sales Manager (China / Taiwan)
Promoitalia Group Spa
Dubai, UAE
07.2021 - 11.2021
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Identifying and mapping business strengths and customer needs to drive sales goals.
- Enhanced new business opportunities, and sought out appropriate contact in an organisation across China and Taiwan markets to increase customer base.
Senior Product Marketing Manager
BIOTECH LAB INC
Taipei, Taiwan
06.2017 - 05.2019
- Increased product sales by 40% and brand exposure by developing new products like personal care and cosmetics across Asia with sales materials to ensure full targeted audience awareness
- Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
Product Marketing Manager
SHENG-TAI TECHNOLOGY CO., LTD.
Taipei, Taiwan
12.2015 - 04.2017
- Managed quality assurance program including on-site evaluations, internal audits, and customer surveys.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, and placement bids.
- Maximized strategic approaches by closely scrutinising /monitoring performance and making appropriate adjustments
Product Growth Marketing Manager
HEBE CARE CO.,LTD
Taipei, Taiwan
06.2009 - 05.2015
- Directed marketing projects across all marketing stages, supervised packaging design, concept, sales planning, and media strategy for personal care, cosmetics and supplements.
- Aligned activities with corporate objectives by coordinating marketing and optimising sales processes, and personally trained TV performers.
- Investigated and integrated new strategies to ensure optimal sales strategies to increase commercial sales for the TV shopping market.
- Provided marketing plan and strategy details to Operations teams to ensure products were effectively promoted to customers.
Education
Bachelor of Arts - Interior Design
09.2004 - 01.2008
Skills
- Complex Project Management
- Handle Multiple Priorities
- Marketing Material Creation
- Marketing Communications Planning
Languages
English
Fluent
Chinese (Mandarin)
Native
Certification
Fundamentals of digital marketing
Google Analytics
AI-powered Performance Ads
Timeline
Digital Marketing Assistant Manager-MEA Region - Huawei Consumer Business Group
11.2021 - Current
BD & Sales Manager (China / Taiwan) - Promoitalia Group Spa
07.2021 - 11.2021
Senior Product Marketing Manager - BIOTECH LAB INC
06.2017 - 05.2019
Product Marketing Manager - SHENG-TAI TECHNOLOGY CO., LTD.
12.2015 - 04.2017
Product Growth Marketing Manager - HEBE CARE CO.,LTD
06.2009 - 05.2015
China University Of Technology - Bachelor of Arts, Interior Design
09.2004 - 01.2008
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