Nirmal Hemachandran Menon
Digital Marketing Specialist & Content Creator
Al Quoz,DU
Summary
Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Detail-oriented Content Creator with extensive knowledge of Adobe Creative Cloud use and digital marketing. Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets. Successful at posting frequently and using content management systems.
Overview
3
3
years of post-secondary education
11
11
years of professional experience
Work History
Digital Marketing Specialist & Content Creator
Ramy Automotive
Al Quoz , Dubai
11.2022 - 12.2025
- Created social media content with innovative brand messaging to support new product launches.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Evaluated market trends to stay current on consumer and competitor changes.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
- Facilitated collaboration between marketing and product development teams to ensure cohesive messaging and product positioning.
- Optimized website content and images to improve search engine rankings.
- Created content strategies for digital media.
- Created customized marketing materials to increase product awareness.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
Content Creator & Marketing Coordinator
Ramy Automotive
Al Quoz, Dubai
10.2017 - 10.2022
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Evaluated market trends to stay current on consumer and competitor changes.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
- Facilitated collaboration between marketing and product development teams to ensure cohesive messaging and product positioning.
- Optimized website content and images to improve search engine rankings.
- Created content strategies for digital media.
- Created customized marketing materials to increase product awareness.
Information Technology Manager
Ramy Automotive
Deira, Dubai
08.2014 - 09.2017
- Managed network and system performance, conducting troubleshooting, security patching, and maintenance.
- Diagnosing and resolving software and hardware incidents.
- Install and configure new IT Equipment.
- Installed, configured, tested and maintained operating systems, application software, and system management tools.
- Analyzed network security and current infrastructure, assessing areas in need of improvement.
- Managed OneDrive for Business configuration, safeguarding against unauthorized access while promoting easy file sharing among employees.
- Microsoft Office 365 Administration.
- Optimized helpdesk performance through process improvements, enabling faster response times and increased user satisfaction levels.
- Developed multi-site IT execution strategies, aligning work orders at locations to effectively align available resources with historical service data.
- Collaborated with other departments to help meet IT needs and properly integrate and secure systems.
- Enhanced IT infrastructure security with regular vulnerability assessments and proactive patch management.
- Managed vendor relationships for hardware, software, and services procurement, ensuring quality products at competitive prices.
- Conducted regular performance evaluations to identify areas for improvement and develop targeted action plans for continuous enhancement of IT services.
- Improved network efficiency by implementing new server configurations and optimizing system operations.
- Coordinated IT operations activities to deliver smooth flow of daily business needs.
Education
BPBA - Marketing
Meridian Academy
Cochin 08.2021 - 02.2024
MCSA (Microsoft Certified System Administrator) MCP (Microsoft Certified Professional) - Computer Networking And Telecommunications
India Options
Cochin, Kerala, IndiaSkills
Requirements analysis
Budget administration
Infrastructure development
Problem-Solving
Planning and Coordination
Maintenance and Repair
Event planning
Adobe creative suite
Market analysis
Scheduling
Additional Information
- Passport No : R8082318 V
- Valid UAE Driving License (Manual)
Timeline
Digital Marketing Specialist & Content Creator
Ramy Automotive
11.2022 - 12.2025
BPBA - Marketing
Meridian Academy
08.2021 - 02.2024
Content Creator & Marketing Coordinator
Ramy Automotive
10.2017 - 10.2022
Information Technology Manager
Ramy Automotive
08.2014 - 09.2017
MCSA (Microsoft Certified System Administrator) MCP (Microsoft Certified Professional) - Computer Networking And Telecommunications
India Options