Strategic Media Director looking to tackle new responsibilities in media. Over 10 years of experience helping clients establish media goals and launching new advertising campaigns. Knowledgeable of digital, social and print media.
Hi, I’m
Nisha Warrier
Sydney NSW
Summary
Overview
18
years of professional experience
1
Certification
Work History
UNILEVER GULF FZEUAE, Turkey
Head of Media , Unilever Arabia and Turkey
07.2022 - Current
Job overview
- Formulate and execute end-to-end media vision and strategy, whilst managing reporting system for global/regional media teams
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Develop measurable value for media investments
- Managed advertising budgets for optimal ROI with careful allocation of resources across various channels.
- Revitalized underperforming marketing channels by reevaluating targeting methods, creative assets, and overall strategy alignment.
- Strengthen enduring business relationships with internal/external stakeholders aimed at driving and embedding Unilever and individual brand digital strategies
- Developed strong relationships with key industry influencers to optimize networking opportunities and partnerships.
- Develop and lead high-performing, in-house media and agency teams aimed at accomplishing success
- Strategize and develop robust content for media and marketing operations
- Validated for contribution by receiving above average performance ratings for 4 years.
- Increased brand visibility by developing and implementing strategic media campaigns.
- Collected performance data on each promotion to better plan future events.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
- Drove online traffic growth through effective SEO strategies, keyword optimization, and link-building initiatives.
- Envisioned, designed and launched revamped website to better convey company brand.
- Updated team protocols to streamline marketing procedures and optimize promotion releases.
- Discussed marketing goals with clients to identify needs and articulate details to marketing team.
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
- Collaborated closely with sales teams to ensure cohesive marketing messages that resonated with target audiences and generated leads.
- Built and maintained positive business relationships with clients while advocating for company in global partner (Meta, Google, TikTok) negotiations.
- Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Implemented data-driven performance metrics to track campaign success and adjust strategies as needed.
- Managed crisis communications during challenging situations to maintain positive brand reputation while addressing concerns promptly and effectively.
- Spearheaded content creation efforts, ensuring consistent messaging across all communication channels.
- Optimized digital advertising strategies through continuous testing and analysis of audience engagement metrics.
- Delivered targeted messaging to specific demographics by leveraging segmentation techniques and tailored content strategies.
- Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities for growth.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Ensured compliance with legal guidelines surrounding advertising practices to avoid potential fines or damage control efforts.
- Managed 40 employees in media department + agency
UnileverDubai
Media Manager
01.2015 - 07.2022
Job overview
- Managed budgets for all media campaigns, ensuring optimal allocation of resources and cost efficiency.
- Provided expert guidance on best practices for social media management, optimizing organic reach and engagement rates across platforms.
- Developed and promoted corporate brand, images and identity to media and public.
- Enhanced brand reputation by securing positive coverage in influential publications through proactive outreach efforts.
- Conducted media training for company executives and business leaders.
- Cultivated strong corporate image and identity with clear branding.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Collaborated with creative teams to produce engaging content tailored to target demographics.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Coordinated closely with sales teams to align marketing objectives with revenue goals, driving significant increases in customer acquisition rates over time with ROAS under 1 raised to over 2.5.
- Led crisis communications and media relations activities in response to challenging situations during regional conflicts, negative consumer feedback.
- Streamlined internal workflow processes by implementing project management tools that improved team efficiency and collaboration capabilities drastically.
- Drove successful product launches through targeted media buys and carefully crafted promotional messaging.
- Oversaw company media budget, increasing cost efficiency and sales.
- Negotiated favorable advertising rates with media vendors, resulting in lower costs and increased ad placements.
- Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
Unilever ArabiaDubai UAE
Assistant Media Manager
01.2010 - 01.2015
Job overview
- Operated as key member of newly formed Digital team responsible for building and driving the company's digital agenda
- Contributed to streamlining product/brand launch by creating potential media plans based on competition analysis, consumer buying patterns, targeted sales volumes, etc
- Performed detailed panned-out planning for trail, regional, and national market launches of brands
- Evaluated and selected appropriate medium (media) for brands in accordance with target, budget, and competition
- Formulated results-driven media plans to surpass media targets through execution of various software on traditional and digital media
- Handled development and execution of annual communication strategy of the portfolio of brands, including brand launch strategies along with managing reports – competition tracking, campaign evaluation, post-campaign evaluation
- Generated cost savings while handling buying, in accordance with budget, type and quality of medium and required time/space
- Assisted top management in understanding right target audience by providing appropriate suggestions
- Gained comprehensive understanding of national and regional buying, campaign-wise buying, and annual deal bulk buying
- Functioned as digital mentor, delivered training to other staff members for capability building including reverse mentoring of senior leadership
- Sole In-charge of digital agency for all brands, focusing on capability building, agency management, and tools/platforms development for effective digital planning and monitoring.
LODESTAR UNIVERSALMumbai
Senior Media Planner
01.2006 - 01.2009
Job overview
- Implemented and maintained automated catalogs, circulation systems and textbook check-out services.
- Managed media relations for organizations to produce successful results.
- Collected and analyzed data to periodically evaluate school library media programs for continuous improvement against measurable goals.
- Produced and distributed brochures, newsletters and press kits.
- Mentored junior team members, providing guidance on best practices in media planning and strategy development.
- Played an integral role in winning new business through participation in pitch presentations highlighting agency expertise in media planning capabilities.
Education
SIES College of Management Studies, Mumbai UniversityMumbai
Master of Business Administration – Marketing from Marketing
01.2006
University Overview
- Completed professional development in Marketing.
- Elected to Class Representative for MBA (Marketing) in 2005
- Finished Top of class with Scholarship and Merit
R.A. Podar College, Mumbai UniversityMumbai India
Bachelor of Commerce from Computer Applications +Commerce
01.2003
University Overview
Skills
- 360 degree Communication planning
- Digital marketing proficiency
- Data and Communication Teams Leadership
- Data-Driven Innovation Image and Brand Building Vendor Management
- Business Growth and Excellence Budgeting
- Forecasting Market and Competitor Analysis
- Marketing Analytics
- ADvertising and Communications industry expertise
- Digital Content Management
- Mobile marketing
- Multicultural Marketing
Certification
- Certified Advnced Digital Marketer E(LinkedIN 2024)
- Google certified Generative AI marketer
- Elite Ecom Acceleration Certification, 2021
- Certified Agile Coach, 2021
- Certified Mental Health Campaign, 2020
- Certified Yoga Instructor, 2021
Proficiency
Proficiency
Applications: Copilot, PowerBI, DV360, DCM, Simek, DoubleVerify, Facebook Ad Manager, Amazon Campaign Manager, Tableau, Peoplemeter, Effective Measures, Social monitoring and listening, TGI, Adobe Audience Manager, Adobe Analytics
Memberships
Memberships
- Jury on the EFFIES, SMARTIES and other industry awards
- The Marketing Society member
- THE TRADE DESK contributor
- Saudi TV Measurement
- Awards for Efficiency
- ZBB
- Digital innovation
- Diversity &Equity
- Wellness
- Mental Health Champion
Timeline
Head of Media , Unilever Arabia and Turkey
UNILEVER GULF FZE
07.2022 - Current
Media Manager
Unilever
01.2015 - 07.2022
Assistant Media Manager
Unilever Arabia
01.2010 - 01.2015
Senior Media Planner
LODESTAR UNIVERSAL
01.2006 - 01.2009
SIES College of Management Studies, Mumbai University
Master of Business Administration – Marketing from Marketing
R.A. Podar College, Mumbai University
Bachelor of Commerce from Computer Applications +Commerce