NITIN MATHEW
Experienced Marketing Professional
Summary
Driven marketing executive with 25+ years of experience with global brands. Offers extensive background in all aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation. Successful performance in gaming and entertainment industries.
Overview
25
25
years of professional experience
3
3
years of post-secondary education
6
6
Languages
Work History
Head of Marketing
Publishme Global
Dubai
11.2022 - Current
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Managed the business development team to identify and retain clientele.
- Represent the company at regional and international fora.
Managing Director
Cygnus
Dubai
01.2011 - 11.2022
- Founded and ran a successful video game marketing and events company
- Built a team of 10 event and marketing professionals
- Successfully executed the largest gaming and pop culture conventions in the region:
- GAMES (From 20,000 attendees in 2012 to 24,000 in 2014).
Chief Marketing Officer
D11 Gaming & Esports
Hybrid
07.2021 - 10.2022
- Managed branding campaigns and event marketing initiatives in video, web and social media.
- Oversaw development of traditional and social media marketing campaigns to drive traffic and customer engagement.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Developed and recommended product positioning and pricing strategy to produce highest possible long-term market share.
- Redesigned user experience, site functionality and redemption system to increase retention.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
Chief Creative Officer
Panache Live
Dubai
02.2017 - 01.2018
- Strategized and led creative brainstorms involving executives, business leaders and marketing leads.
Director
Thursday
Dubai
02.2017 - 01.2018
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Developed strategic communication and marketing plans.
Marketing Manager
Red Entertainment Distribution
08.2006 - 10.2010
- Responsible for leading the Middle East marketing functions for the world's leading video game publishers – Activision, Electronic Arts, SEGA, Square-Enix, Ubisoft, Warner Bros, 2K Games, etc
- Developed and executed a portfolio of creative product launches
- Work with CEO and COO to build business plans, forecasts and marketing plans
- Efficient management of internal and external budgets
- Support product localization
- Member of the company's management team, advising the CEO, with visibility of revenue and profit targets
- Built a team of marketing professionals
- Laid the foundations for trade marketing planning and execution
- Developed and built processes and tools for execution of marketing plans.
Consultant
Various Consulting Roles
04.2005 - 08.2006
- Worked with multiple agencies and companies to develop new clients and business
Marketing Manager
Red Entertainment Distribution
08.1998 - 10.2004
- Responsible for leading the Middle East marketing functions for the world's leading video game publishers – Activision, Electronic Arts, SEGA, Square-Enix, 2K Games, etc
- Developed and executed a portfolio of creative product launches
- Work with CEO and COO to build business plans, forecasts and marketing plans
- Efficient management of internal and external budgets
- Support product localization
Education
Computer Science
10.1993 - 11.1995
Media, Marketing & Advertising
01.1999 - 01.2000
Skills
Proficiency in use of common business applications
Advanced understanding of web technology & content management systemsExperienced presenter and confident public speakerMarketing plan development
Thought leadership content development
Strong time management
Strategic thinker
Creative and innovative
Timeline
Head of Marketing - Publishme Global
11.2022 - Current
Chief Marketing Officer - D11 Gaming & Esports
07.2021 - 10.2022
Chief Creative Officer - Panache Live
02.2017 - 01.2018
Director - Thursday
02.2017 - 01.2018
Managing Director - Cygnus
01.2011 - 11.2022
Marketing Manager - Red Entertainment Distribution
08.2006 - 10.2010
Consultant - Various Consulting Roles
04.2005 - 08.2006
Dubai University - , Media, Marketing & Advertising
01.1999 - 01.2000
Marketing Manager - Red Entertainment Distribution
08.1998 - 10.2004
BMS College of Engineering - , Computer Science
10.1993 - 11.1995