Noha Magdy

• Spearheaded the development and implementation of effective marketing and branding strategies for existing and new products, collaborating with cross-functional teams.
• Identified and secured new revenue opportunities, managing the marketing department's budget and resources.
• Utilized key performance indicators (KPIs) and market research to drive data-informed decision-making.
• Led successful marketing campaigns that increased sales of small packs by 20% and premium PCMO products by 5%, expanding the customer base by 25%.

• Developed and executed comprehensive offline and online strategic marketing plans focusing on customer acquisition and retention.
• Achieved exceptional growth rates (120% for Plinest, 80% for Anantra). Successfully launched several new products in UAE and Oman markets, including the first introduction of polynucleotide products.
• Collaborated with supply chain teams to ensure timely product availability. Managed marketing budgets effectively and implemented result-driven decision-making processes.
• Managed pharmacy sales teams, collaborating with key stakeholders in major pharmacy chains. Developed and delivered medical and consumer materials and training programs.

• Identified specific regional marketing goals and objectives, aligning them with overall company strategies.
• Monitored market trends and tracked local competitors' activities to strengthen the brand's positioning in theGulf area.
• Developed merchandising strategies to optimize product visibility, ensuring effective placement, signage, and displays.
• Managed a team of marketing professionals working on brand initiatives, providing guidance and leadership.
• Monitored and reported the performance of all marketing campaigns, assessing ROI and KPIs
• Collaborated with the supply chain team to ensure accurate ordering and inventory management based on planned forecasts, ensuring product availability to meet market demands.
• Design and execute promotional campaigns, trade promotions, and incentives to stimulate sales and strengthen relationships with retailers
• Successfully launched new Thalgo lines in all GCC markets.
• Introduced new indication to skeyndor ampoules with the dermatologists, increasing our annual sales up to 35%

• Effectively represent the company with a deep understanding of our offerings and articulate the value proposition to clients.
• Generate leads through proactive prospecting and networking efforts, and establish strong and enduring client relationships through effective communication and relationship-building strategies.
• Drive company objectives by developing comprehensive sales plans, setting ambitious sales goals, analyzing performance data, and making accurate sales forecasts.
• Continuously enhance skills in hiring, training, and leadership to effectively manage and inspire team members, ensuring they employ successful sales tactics to achieve revenue objectives.
• launched the company in the UAE market, generating leads from different leading pharmaceutical companies like Merck and MSD

- Plan marketing and branding materials.
- Expand product solutions and offerings.
- Develop strategic planning and objectives to meet corporate long-term goals.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Prepare and adhere to budgets.

• Managing, developing and supporting the Sales team with promotional materials and reporting systems.
• Developing and implementing marketing campaigns that are needed to counteract competitors' activities and achieve business objectives.
• Actively engage with customers, establish and develop key and lead customer relationships
• Close liaison with the medical reps/pharmacy sales team to assess the response of current promotional materials and deliver the right messages.
• Responsible for the development of the annual marketing plan with monitoring and analyzing business performance.