Noora Ebrahim

Led internal communications, DE&I, and culture strategies aligned with business goals, advising leadership and managing all channels. Oversaw diversity programs, ERGs, training, and events—including the launch of Emirates NBD’s Al Ain Operations Center. Managed crisis comms, stakeholder relations, and EXCO briefs. Directed a 7-person team, including a Person of Determination, using KPIs and data to drive engagement and optimize impact.

• Worked on and dispatched over 50+ internal communications to 5,000 + employees on all business updates and initiatives.

• Increased communications budgets by 50 % from previous year (previous budget being approximately 60,000 AED)

• Led and oversaw the launch Emirates NBD Al Ain Center, including a second day walkthrough attended by H.E. Shaikh Sultan Bin Hamdan Al Nayhan with less than 24 hrs notice.

• Bridged the communication gap between Tanfeeth’s Culture team with Emirates NBD Group’s Culture & ESG through bi-weekly updates and cross-collaboration on future culture & ESG related initiatives.

• Led the branding and communications segment of the change management plan for Tanfeeth (which is now known as Emirates NBD Services).

Led brand initiatives for Kaiyi, Zeekr, and JMC, boosting growth and market share. Created scorecards, ran market research, and executed multi-channel campaigns. Coordinated with sales teams and agencies to ensure brand consistency and efficient media spend. Oversaw team performance, budgets, and metrics (CSI, SSI, market share), reporting insights to leadership. Managed a team of 8 across global dealership teams.

• Launched Zeekr in under 10 days with a 13,000 BD budget (130,000 AED).

• Created and handled content posting Linkedin pages for Asia Motors and all three brands under Asia Motors (Kaiyi, Zeekr & JMC)

• Negotiated and received financial support from Kaiyi HQ for 5,000 BHD for marketing efforts for 2 months (50,000 AED)

Collaborated with marketing teams across 36 cities in 9 countries to deliver regional and global campaigns. Managed editorial calendars, upheld brand standards, and ensured timely cross-platform content delivery. Drafted creative briefs, refined storytelling, and applied insights to optimize strategy and performance.

• From Sep to Dec 2022, served as Interim Creative Director, guiding projects, introducing an internal task-management system, and working with product and UX teams to align in-app design with brand guidelines.

• Led and mentored an 11-person creative team and coordinated closely with marketing counterparts in nine markets.

• Led Single’s Day 2022 campaign, co-wrote the original track and oversaw production of music video in under 1 week. Campaign generated 1.2 million views on Youtube within the first 2 weeks.

Supported senior management in executing digital marketing strategies across SASH and Al Noor brands, managing content, campaigns, and SEO to drive engagement and visibility. Led product launches, PR efforts, and event planning while ensuring brand consistency and providing data-driven insights to boost growth.

Supported executive leadership at Mall of Dilmunia in driving property growth and managing end-to-end project operations, events, and budgets. Handled stakeholder relations, sponsorships, tenant marketing support, and reporting to senior leadership to ensure smooth execution and profitability.

Worked with the Marketing Director to manage client relationships, project lifecycles, and event logistics from brief to execution. Delivered bilingual content, managed social media and ad campaigns, and supported media production for clients like BBK, Golden Gate, and Salam Air.

Created and executed social media strategies for clients across MENA, managing content, influencers, SEO, and AdWords to boost reach and visibility. Conducted market research, monitored performance, and supported media production to ensure strong brand presence and engagement.

Led integrated marketing campaigns and client relations across events, advertising, and digital channels, ensuring timely delivery and alignment with goals. Managed budgets, KPIs, and social media for major brands, while supporting business development and high-profile event execution.

Provided direct support to the Senior Art Director on major accounts such as VIVA and Bahrain Airport Company, contributing to the development and execution of key creative projects. Responsibilities included refining design concepts, performing image retouching, and executing visual adjustments using Adobe Photoshop and Illustrator. Took part in developing and presenting design concepts for a range of projects, including campaign adaptations and non-design content used in creative pitch presentations.