Noor Al-Huda Eid

Promoted to this role to lead on the deployment of marketing and commercial strategy for the gulf markets UAE, Kuwait, Qatar, Bahrain.

• Shaping the Gulf’s marketing & commercial strategy with relevant interventions leading to:
1. 20% share of voice by creating innovative visibility solutions in UAE and Kuwait. Top-notch in-store execution vs competition.
2. +£150K Savings by revamping visibility in gulf into multi-category solutions driving economies of scale & efficiency.
3. Introduced the first digital LED screen in UAE to maximize brand awareness, deployed across high footfall branches of ‘ENOC’ our biggest Key Account.
4. Optimized route to market strategy in Kuwait generating +£200k in savings.
5. 15% volume growth linked to Portfolio rationalization in Kuwait.
6. +25% brand volume growth in UAE leading to 18% market share within 6 months.
• Lead flawless execution of multi-category brand campaigns in Gulf markets, elevating consumer experience in online and offline channels.
• Custodian of our field force system:
1. Journey planning, reporting, identifying universe expansion opportunities.
2. Transformed the system into a user-friendly solution through successful supplier sourcing.
• Monitor campaign performance against KPIs and manage trade spend for all markets.
• Directed timely high level contract negotiations, ensuring process compliance and no business disruption with the establishment of 4 new entities within gulf.

• Spearheaded strategic brand planning for multi-category products, elevating market share and brand recognition.
• Introduced innovative in-store solutions to maximize brand awareness.
• Analyzed data to inform strategic decisions, build business cases and uncover growth opportunities.
• Identified optimal marketing channels and target customer segments for targeted campaigns.
• Managed the consumer engagement channel, training the brand ambassadors, tracking trial and awareness contacts against target, identifying the gaps to enhance consumer reach.
• Managed sales and marketing strategy deployment, meticulously tracking performance against KPIs.
• Oversaw budget management to maximize brand exposure and engagement.
• Managed relationships with vendors, by ensuring OTIF contract creation, invoicing process.
• Oversaw market research projects, including focus groups, surveys, and interviews.

• Conducted comprehensive market analysis to inform growth strategies, including forecasting volumes and analyzing market trends and competition performance across all channels.
• Orchestrated cross-functional alignment in Growth Planning Meetings.
• Enhanced reporting processes with templates and tools.
• Managed daily sales orders and reports to meet volume targets.
• Supported trade functions with bookings and credit reversals.
• Assisted Brands and Business Development in consumer engagement through training materials.

• Identified and understood clients' advertising needs and developed ideal marketing solutions.
• +£60K revenue by prospecting for new business and increasing client base.
• Created engaging content optimized for specific platforms and intended audience.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Led team of designers and copywriters creating effective content and marketing campaigns.
• Monitored audience response to adapt marketing and promotion campaigns accordingly.

• Measured and evaluated brand digital performance to present weekly findings to management.
• Created content strategies for digital media.

• Developed and deployed content marketing strategies to improve organic search traffic.
• Weekly & Monthly tracking of account & campaign performance against KPIs