Noora Sultan Al Suwaidi
Dubai
Summary
Results-driven with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
18
18
years of professional experience
Work History
Advisor to Chairman & CEO (Part Time)
Graff UAE & Saudi (Al Mannai Group of Companies)
Dubai
01.2022 - 05.2022
- Created strategy in relaunching the brand in Saudi Arabia and Qatar & Egypt repositioning it toward the high end & lifestyle Jewellery
- Established marketing strategy (Dinner gala, Media, press conferences & PR) for Saudi, Qatar Egypt and UAE
- Drafted & Executed the Commercial and client treatment plan to drive traffic and bring brand visibility to Bayt Damas which lead to an increase of traffic by 25%.
- Initiated strategic partnership with 8 governmental, cultural institutes, museums & Royal charity foundations
- Provided recommendations on board of directors on retail, marketing and CRM effectiveness, actions and future plans.
- Chaired several shareholder meetings for planning the relaunch for the market of Saudi Arabia and Qatar.
Business Development Advisor
Richemont Group, Van Cleef & Arpels (GCC)
Dubai
06.2013 - 12.2021
- Developed new GCC royal institutes & HNI database for VCA in the field of art and culture (15 royal offices & HNI institutes globally)
- Regionally closing commercial deals with HNI collectors (2 million dollars annually)
- Nominated to be situated in Europe, France for the Richemont program ‘Vie ma Vie’ by nomination from the Richemont Board for 7 months to develop a soft power artisan institute for the international market.
- Guiding VCA to be distinguished in creating forums and platforms to plant brand visibility and awareness among the purchasing power and govermental decision makers based in the KSA, UAE, Qatar, Kuwait, Bahrain, Egypt, UK and France.
- Created Partnership and Patronage ‘sector' and integrated it into the Marketing department
- Repositioning and creating the business strategy for VCA after entering the Saudi Market independently from commercial partners/partners.
- Leveraged product knowledge amongst clients to achieve revenue goals and retain clients.
- Lead project of establishing a permanent home in the Middle East for VCA L'ecole des Arts Joailliers in terms of finding the patron (the Ruler of Sharjah and Saudi Arabia, Misk Foundation) as the partner investor as well as the nominating the Middle East board members.
- Prepared with Board and its professors of L’ecole in France in creating content for their Arabic and English lectures in Art, History and Craftsmanship globally. ( 4 new subjects created)
- Collaborated with cross-company departments, developing new strategies to Capitalize on emerging customer trends.
- Supervised daily operations and sales functions to maximize revenue, customer satisfaction and employee productivity.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
Deputy Senior Manager
Dubai Electricity & Water Authority
Dubai
03.2012 - 05.2013
- Found best practices in the field of Risk Management with : Institute of Risk Management (IRM) & International Risk Governance Council (IRGC) & Organization for Economic Co-operation and Development (OECD)
- Optimised internal operations by implementing enhanced inventory documentation controls.
- Oversaw maintenance of internal records, applying knowledge of industry regulations.
- Validated critical documentation and upheld robust reporting practices.
- Organized and hosted the Business Continuity Management (BCM) Forum in Abu Dhabi
- Formed and assigned senior Risk Champions representing their divisions across DEWA to assist in the contribution of Risk Awareness and providing divisional information relevant to risk management.
Assistant Project Manager
Prime Minister Office
Dubai
07.2010 - 02.2012
- Collaborated across teams to align and deliver overarching business strategy.
- Led and motivated talented project teams, consistently achieving against KPIs.
- Developed analytics tools to track project progress and impact.
- Expertly managed desires and expectations for key stakeholders across numerous high-value projects.
- Designed project presentations and reports for executive teams.
- Successfully managed up to 3 high level projects simultaneously.
Project Manager, Business Development
Dubai Health Authority
Dubai
09.2009 - 06.2011
- Brought in investors to fund the specialty centers, Dubai Gynecology & Fertility Center (DGFC) and Dubai Diabetes Center (DDC)
- Coordinated the Breast Cancer Awareness Program and event for the DHA Headquarters and the Dubai Hospitals
- Collaborated with Mubadala (Abu Dhabi) to privatize some medical services offered by government hospitals
- Collaborated with Standard Chartered to invest in specialized medical centers such as Dubai Diabetic Center.
Human Resource Analyst & Project Manager GITEX
Dubai World Trade Centre
Dubai
08.2005 - 06.2009
- Conducted research on implementing the Senior Executive Training Program
- Assisted in Senior Recruitment Vacancies
- Worked with the Business Development, Human Resources & a consulting firm Watson Wyatt in managing the HR Project that will assist in implementing Grading & Salary Structure Design Job Description Development Competency Framework Design
- Conducted research of competitive International Exhibitions and Conferences in the ICT Industry
- Created the new strategy of GTW Road shows in cooperation with the Ministry of Foreign Affairs and the embassies of the UAE in Europe, the Middle East and the North America, Majlis with a new membership nomination mechanism
- Established and managed presence of the Government Sectors with Key Exhibitors in Participation
- Sponsorship, Branding & Conference such as (More of the Exhibitors list can be sent upon request): The Prime Minister's Office H.H, The Ruler's Court, Centre for Documentation and Research (Ministry of Presidential Affairs), Dubai International Financial Centre & Dubai International Financial
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
Management Associate, Marketing Analyst
Exchange, NASDAQ
Dubai
03.2004 - 05.2005
- Supported team members with content and campaign planning, selecting and advising on appropriate marketing formats including website content, social media
- Writing marketing strategy proposal for the DIFX Marketsite (A physical financial centre within the DIFC Gate building)
- Producing & implementing the marketing Image Strategy for the launch of the DIFX (NASDAQ)
- Assisted coordinating the DIFX (NASDAQ) website layout design
- Coordinated and implemented the DIFC's internal magazine.
Education
Associate of Science - Brand Management
University of London
London 09.2022
Certification in Diamond Grading and Pearls - Jewelry
Gemological Institute of America
USA08.2016
The Master of Arts (M.A.) - Diplomacy and International Affair
ZAYED UNIVERSITY
Abu Dhabi06.2013
Business Continuity Management Certification (Crisis & Risk Management) - Risk Management
Business Continuity Management Certification
Dubai 04.2012
Business Executive Education - Strategic Intelligence
Duke University
North Carolina 12.2011
Exhibition Management Degree - Exhibition
Global Association of Exhibition Industry (UFI)
Ravensberg , Germany 06.2008
Bachelor of Science - Marketing, Communication Strategy
ZAYED UNIVERSITY
Dubai 08.2004
High School Diploma - Science And Arts
Al Mawakeb Private School
Dubai 1999
Skills
- Policy development
- Strategic planning
- Marketing
- Corporate Branding
- Brand Targeting
- Solution Optimization
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Intermediate (B1)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Advisor to Chairman & CEO (Part Time)
Graff UAE & Saudi (Al Mannai Group of Companies)
01.2022 - 05.2022
Business Development Advisor
Richemont Group, Van Cleef & Arpels (GCC)
06.2013 - 12.2021
Deputy Senior Manager
Dubai Electricity & Water Authority
03.2012 - 05.2013
Assistant Project Manager
Prime Minister Office
07.2010 - 02.2012
Project Manager, Business Development
Dubai Health Authority
09.2009 - 06.2011
Human Resource Analyst & Project Manager GITEX
Dubai World Trade Centre
08.2005 - 06.2009
Management Associate, Marketing Analyst
Exchange, NASDAQ
03.2004 - 05.2005
Associate of Science - Brand Management
University of London
Certification in Diamond Grading and Pearls - Jewelry
Gemological Institute of America
The Master of Arts (M.A.) - Diplomacy and International Affair
ZAYED UNIVERSITY
Business Continuity Management Certification (Crisis & Risk Management) - Risk Management
Business Continuity Management Certification
Business Executive Education - Strategic Intelligence
Duke University
Exhibition Management Degree - Exhibition
Global Association of Exhibition Industry (UFI)
Bachelor of Science - Marketing, Communication Strategy
ZAYED UNIVERSITY
High School Diploma - Science And Arts
Al Mawakeb Private School
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