NOUR AL MASSRI
Abu Dhabi,UAE
Summary
Dynamic professional with expertise in communication and collaboration, project management, and social media strategy. Skilled in market research and analysis, content creation, and budget optimization to drive results-oriented initiatives. Adept at fostering positive client engagement while delivering measurable outcomes through strategic planning and execution. Committed to leveraging analytical insights and innovative approaches to achieve organizational goals.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work history
Digital Sales Manager
Al Masaood Automobiles
Abu Dhabi
09.2024 - 07.2025
- Directed end-to-end management of digital sales projects, ensuring effective implementation.
- Ensured timely handling of customer inquiries, orders, and follow-ups throughout the sales process.
- Oversaw CRM system management to improve client relationship handling.
- Streamlined online sales processes, improving overall efficiency.
- Identified emerging trends in the digital landscape to seize new opportunities.
- Defined brand campaign requirements and monitored call quality for continuous improvement.
- Prepared and presented online sales reports to demonstrate annual growth.
- Developed comprehensive sales reports analyzing key metrics for strategic insights.
- Implemented automated marketing campaigns to enhance efficiency and effectiveness.
- Engaged with marketing and various departments to integrate efforts while collaborating with stakeholders to ensure product alignment with customer needs.
- Led a team of digital sales executives for enhancing company revenue.
- Trained and supported team to develop and manage online sales processes.
Marketing Executive
Al Masood Automobiles
11.2022 - 09.2024
- Event Management & Execution: successfully planned and executed marketing events, ensuring seamless logistics and impactful brand experiences.
- Marketing Budget & Reporting: scrupulously track marketing expenses and prepare comprehensive monthly reports that combine financial data with insightful marketing analytics. These reports empower C-level executives to make informed marketing decisions.
- Social Media Strategy & Engagement: Contribute to social media management across various platforms, fostering brand awareness and audience engagement. Stay ahead of the curve by monitoring competition and identifying innovative social media concepts.
- Agency Collaboration: Collaborate effectively with marketing agencies to develop and execute successful marketing programs, ensuring project alignment and achieving marketing objectives.
- Mobile App Content Management: Oversee the administration panel of customer mobile applications, maintaining fresh and accurate content to enhance user experience and promote brand offerings.
Marketing Coordinator
Al Masood Automobiles
12.2020 - 11.2022
- Streamlined Departmental Operations: ensured smooth departmental workflow and adherence to financial procedures, contributing to efficient marketing execution.
- Managed Marketing Budget & Reporting: created and managed marketing provisions with the Finance & Commercial Department (FCD). Delivered monthly YTD budget vs. expense reports for each brand, providing C-level executives with clear insights into marketing performance.
- Monitored & Reported Procurement: Delivered regular LPR progress reports, enabling better tracking of marketing resource allocation.
- Event Support & liaise with marketing Agencies/Vendors.
- Inventory Management: Maintained accurate inventory records as the division store custodian.
Senior Officer, Corporate & Institutional Banking
United Arab Bank
Abu Dhabi
07.2018 - 12.2020
- Business Development & Credit Management: Successfully sourced and developed new corporate clientele, collaborating with senior colleagues to prepare and secure credit approvals for facilities exceeding AED 70 million.
- Portfolio Management & Risk Mitigation: Closely monitored a portfolio of corporate loans, proactively identifying and mitigating potential irregularities to maintain a healthy credit risk profile.
- Enhanced Customer Service: Delivered exceptional service through effective departmental coordination, ensuring all corporate customer needs were met promptly and efficiently.
- Risk Management & Compliance: Ensured timely reporting of operational risks, fraud, money laundering activities (AML), and related party transactions to safeguard the bank's interests.
- Relationship Building & Client Acquisition: Actively contributed to business growth by leveraging existing client relationships to identify and acquire new corporate customers.
- Credit Portfolio Oversight: Maintained comprehensive oversight of all borrowing accounts within the assigned credit portfolio.
- Efficient Documentation Management: Prepared and submitted all necessary loan securities, documentation, and periodic reports, ensuring adherence to banking regulations.
Executive Office Manager for Abu Dhabi Area Manager
Abu Dhabi Islamic Bank
Abu Dhabi
01.2016 - 07.2017
- Enhanced Operational Efficiency: Streamlined day-to-day operations within the Abu Dhabi Area Manager's office, ensuring smooth workflow and efficient support for the area manager and 11 branch managers across Abu Dhabi and Al Ain.
- Sales & Performance Management: Managed MIS sales data, providing insights to inform strategic decision-making and drive sales performance within the area.
- Strategic Planning & Reporting: Prepared comprehensive quarterly presentations, including budgets, sales targets, new staff onboarding, and training programs, facilitating effective planning and resource allocation.
- Workforce Management: Oversaw workforce manpower planning for the Abu Dhabi area, ensuring optimal staffing levels to meet business objectives.
- Liaison & Collaboration: Acted as a central point of contact.
- Customer Focus: Championed internal and external customer satisfaction by implementing initiatives to ensure exceptional service and compliance with regulations.
HR Coordinator (Government Relations)
Abu Dhabi Islamic Bank
Abu Dhabi
01.2014 - 01.2016
- HR Support & Program Management: Served as a central point of contact for employee inquiries, providing guidance and support on various HR-related topics. Monitored and ensured the effective utilization of HR programs and services, optimizing employee experience and engagement.
- Strategic Workforce Planning: Collaborated with department managers in monthly meetings to develop targeted recruitment plans, aligning with departmental needs and overall business objectives.
- Government Liaison: Acted as a bridge between employees and government entities, navigating regulations and ensuring smooth interaction regarding employment matters.
- Merger & Acquisition Support: Provided HR support during the Barclays acquisition project, ensuring a smooth transition for impacted employees.
- Recruitment & Onboarding: Assisted with new employee hiring processes, including documentation, visa issuance, and medical insurance enrollment.
Leasing Agent & Call Center Agent
09.2012 - 01.2014
- Client Relationship Management.
- Leasing & Sales: Successfully leased properties by cross-selling opportunities, scheduling appointments, and providing exceptional customer service.
- Customer Support: Provided exceptional customer support through both phone and in-person interactions. Demonstrated strong active listening and problem-solving skills to identify customer needs, address inquiries effectively, and offer suitable solutions or alternatives.
- Customer Onboarding & Credit Analysis: Assisted customers with the leasing application process, ensuring accurate documentation and verification. Analyzed customer financial eligibility according to regulations and facilitated credit card applications when applicable.
- Property Management.
Education
MBA - Level 7 - Strategic Management and Leadership
Wolverhampton University,
Dubai 09.2015 - 10.2016
Bachelor's Degree - Finance and Banking
Al-Ain University
Abu Dhabi 01.2011 - 05.2015
Skills
- Communication and collaboration
- Results orientation
- Project management
- Social media strategy
- Market research and analysis
- Content creation
- Positive client engagement
- Budget optimization
Personal Information
- Date of birth: 06/15/93
- Nationality: Palestinian
- Visa status: Company Sponsorship
Custom
- Forex Exchange currency trading (EIBFS)
- Treasury & Investment Programs: Capital Market and Money Market (EIBFS)
- ADX: shares trading course (EIBFS)
- Financial statement analysis (EIBFS)
- Moody's Risk Analysis
- Advanced Excel (Ibn El Nafees Institute)
Languages
Arabic
Fluent
English
Fluent
References
References available upon request.
Timeline
Digital Sales Manager
Al Masaood Automobiles
09.2024 - 07.2025
Marketing Executive
Al Masood Automobiles
11.2022 - 09.2024
Marketing Coordinator
Al Masood Automobiles
12.2020 - 11.2022
Senior Officer, Corporate & Institutional Banking
United Arab Bank
07.2018 - 12.2020
Executive Office Manager for Abu Dhabi Area Manager
Abu Dhabi Islamic Bank
01.2016 - 07.2017
MBA - Level 7 - Strategic Management and Leadership
Wolverhampton University,
09.2015 - 10.2016
HR Coordinator (Government Relations)
Abu Dhabi Islamic Bank
01.2014 - 01.2016
Leasing Agent & Call Center Agent
09.2012 - 01.2014
Bachelor's Degree - Finance and Banking
Al-Ain University
01.2011 - 05.2015
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