Nour Bou Hatoum

Lead the parallel import operation in the GCC market with the aim of increasing growth revenue while being responsible for sourcing high-quality products, negotiating favorable deals with suppliers, coordinating logistics, ensuring compliance with local regulations and optimizing sales.

· Manage and expand parallel import operations within the GCC market, ensuring compliance with local regulations and guidelines.

· Conduct comprehensive market research to identify product opportunities and market trends.

· Develop and nurture relationships with local and international suppliers, negotiating favorable terms and pricing.

· Coordinate logistics and ensured timely delivery of imported goods, optimizing inventory levels to meet market demands and minimize costs.

· Collaborate with internal teams to optimize sales and support revenue growth and market penetration.

· Prepare regular reports on parallel import operations, sales performance, and market trends, providing actionable insights.

Lead the Modern Trade channel consisting of 6 Key Accounts Specialists and managing the detergent category with a scope of 30

SKUs manufactured locally while managing an annual business of 5 million Dollars.

· Develop the commercial business plan for the Modern Trade Channel and align it cross functionally.

· Negotiate all the trade agreements with all retailers under the Modern Trade Channel.

· Gather and quantify shopper data intelligence and convert them into initiatives to drive market shares.

· Improved the gross margin from 24% to 28% in 2021 and maintained in 2022 by being frugal with trade budget.

· Grew the Modern Trade Channel by 20% in 2021 and by 12% in 2022 by increasing the numeric distribution and penetrating new markets.

Lead a sales team of 30 people overseeing a business of 35 million USD managing the Key Accounts of Nestle Oman ensuring a sustainable profitable growth with a key focus on increasing efficiency ensuring all sales KPIs are achieved and in line with Nestlé's mission and vision.

· Drive and align customer plans with Key retailers and cross functionally align it with the marketing team and the supply chain team.

· Perform daily coaching with my team and follow through their career planning and achievements for each team member.

· Negotiate and sign the business development agreements with all customers under the Modern Trade Channel.

· Created an excel tool that can read market shares easily and put it in the hands of the sales team to set targets based on market shares.

· Lead the quarterly business review meetings with key customers and initiate high level action plans.

· Planned and implemented more than 15 Joint Business plans with key customers aligned cross functionally.

Lead a sales team of 22 people selling and promoting 7 food categories consisting of 300 SKUs with a key focus on sales operations ensuing all KPIs are achieved while building excellent relationships with the customers.

· Lead the day-to-day operations ensuring on-time executions leading to achieving the operational KPIs.

· Build the full year customer plans (Forecast by SKU, promotions, events, and budgets) and align it with the customers.

· Planned and implemented category management projects with Carrefour, Lulu and The Sultan Center.

· Built an excellent relationship with key customers based on mutual trust.

· Awarded Excellence in Key Accounts Management for best initiative in the Middle East.

Manage the direct operations of key customers in Oman to implement and drive the business objectives and maintain an excellent business relationship with the customers ensuring business reviews are held on time and with quality feedback to action.

· Manage all the direct sales operations for TSC, Carrefour and Lulu in Oman with a team of 8 merchandisers.

· Implement the Business Development Agreement elements with key customers.

· Build the full year customer plan (Forecast by SKU, promotions, events, and budget).

· Improved numeric distribution in Key Accounts by 20%.

Manage a portfolio consisting of 15 international and regional brands, food and non food in Qatar. my key role was to be the operating center liaising between different operations to ensure timely, smooth, and flawless executions. My responsibilities include managing the marketing budgets and promotional activities for the MT and GT channels across Qatar.

· Launched Whittaker's Chocolate in Qatar Across all Key Accounts.

· launched Rio Mare Tuna in Qatar which won a global distributor award for best market execution from Bolton Group.

· Introduced planning tools to standardize and streamline the business process.

Manage all the direct sales operations for most of the Key customers in Qatar with a team of merchandisers, selling food and non food items my key responsibility was to ensure all business objectives are achieved.

· Manage Carrefour as a customer with a team of 8 merchandisers, handling a portfolio of 300 SKUs.

· Built a successful relationship with Carrefour management.

· Planned and implemented several promotional activities aligned with the customer promotional calendar.