Nour Sleiman

Communications, PR & Brand Positing (2020 - Present)

• Established media coverage channels and initiated strategic PR campaigns, resulting in 50% increase in media mentions and visibility for the company.
• Implemented offline campaigns reaching an audience of over 2 million daily, contributing to increased brand visibility, trust, market presence and conversion.
• Secured press releases in top-tier publications every quarter, resulting in consistent coverage and reaching an audience of over 5 million readers annually.
• Successfully managed crisis communications, resulting in a 30% reduction in negative media mentions.
• Implemented internal communications initiatives resulting in increased employee satisfaction and retention.
• Managed the company’s presence at various industry events, ensuring a strong and positive representation aligned with the brand image.
• Established sustainability awareness programs in collaboration with universities, setting up Cartlow booths for e-waste collection.
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Investor Relations (2019 - Present)

• Developed and executed comprehensive investor relations strategies to communicate company performance, financial results, and growth prospects effectively.
• Cultivated and maintained strong relationships with investors, analysts, and stakeholders to enhance transparency, credibility, and trust.
• Prepared and delivered compelling investor presentations, earnings calls, and materials to communicate financial results and corporate developments clearly and concisely.
• Utilized financial analysis and market research skills to provide insights into market trends, investor sentiment, and competitive landscape.
• Managed investor communications during challenging situations, maintaining investor confidence and minimizing impact on shareholder value.
• Collaborated cross-functionally with executive leadership, finance, legal, and marketing teams to align investor relations initiatives with corporate objectives.
• Established and managed investor relations platforms and databases to track investor communications, inquiries, and engagement metrics.
• Acted as a spokesperson for the company, representing investor perspectives and interests internally and externally.
• Led investor outreach efforts to expand the company's investor base and diversify shareholder ownership.

Marketing, Partnerships & Branding - (2019-2020)

• Led the recruitment and onboarding process for marketing professionals, including digital marketers, creative designers, and content specialists, building a skilled and cohesive team to drive brand success.
• Achieved a yearly run rate of 110M AED through strategic marketing campaigns and initiatives.
• Developed and executed a comprehensive engagement plan resulting in 20% customer retention month-over-month.
• Established a strong social media presence, increasing brand visibility and engagement across platforms.
• Implemented influencer marketing campaigns, leveraging key personalities to reach targeted audiences, resulting in a 20% increase in brand mentions and a 15% increase in social media engagement.
• Launched successful radio campaigns, expanding brand awareness to new demographics.
• Deployed an engagement tool, increasing conversion rate by 20%.
• Surpassed 1 million app downloads, driving significant user acquisition and market penetration.
• Partnered with banks and payment platforms, achieving a 70% share in credit card transactions.

• Evaluated and ensured the quality of over 80 courses on Almentor.net, spanning diverse industries such as business management, mental health, sales and marketing, technology, and science, both at B2C and B2B levels.
• Oversaw the entire video production process, including content creation, edits, and final production, ensuring alignment with the highest quality standards and the company's brand.
• Collaborated closely with the production team to maintain consistency and excellence across all courses, providing constructive feedback for improvement.
• Conducted thorough reviews of course content in both Arabic and English, ensuring accuracy, clarity, and cultural relevance to cater to a wide audience.
• Managed the translation process, ensuring that translated content maintained the same level of quality and conveyed the intended message accurately.
• Implemented quality control measures to enhance the overall learning experience for users, contributing to increased customer satisfaction and engagement.
• Acted as a key liaison between content creators, production teams, and other stakeholders to facilitate effective communication and streamline the production workflow.
• Developed and implemented standardized quality control procedures, contributing to the optimization of the course creation process.