Dynamic digital marketer bringing over 10 years of digital marketing and social media experience in the UAE and South East Asia. Effective communicator with a knack for delivering attention-grabbing, and engaging social media content.
Overview
12
12
years of professional experience
Work History
Social Media Journalist
Khaleej Times
Dubai
11.2017 - Current
Manage all 6 Khaleej Times social media assets (Facebook, Instagram, LinkedIn, TikTok, Twitter and YouTube) to optimise content so that it is engaging on those channels.
Direct development of creative assets: infographics, charts, social cards, videos.
Leverage tools such as Planoly, HootSuite, FB Creator and TweetDeck to manage various social media content calendars.
Create offbeat content for social media platforms.
Monitor and research keywords, hashtags and 'mentions' on social analytical tool (Hootsuite/Sprout Social/Tweetdeck).
Provide reports and metrics for social media, including SEO impact and consumer growth.
Advise other news section heads on how to improve SEO and social sharing.
Utilize social management tools and analytics to best determine analysis of customer reach.
Digital Marketing Executive
Assystem
Dubai
02.2016 - 11.2017
Developed and executed online marketing efforts to enhance company's visibility in the region
Delivered effective and innovative digital campaigns to drive recruitment for engineering students in France
Implemented weekly promotional and editorial strategies to improve customer engagement across all social media channels (Facebook, LinkedIn, Twitter)
Directed traffic growth strategies, including SEO, affiliate linking campaigns, email marketing and trackbacks
Digital Marketing Executive
London School Of Business And Finance LSBF
Singapore
01.2013 - 01.2016
Responsible for sales and recruitment of students via digital marketing
Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks
Boosted company's brand awareness by establishing strong web and social media presence
Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements
Social Media Marketer
Singapore Armed Forces
Singapore
06.2011 - 12.2012
Drove brand awareness through online marketing campaigns and partnerships
Developed marketing content such as blogs, promotional materials and advertisements for social media
Engaged online community via responding to inquiries and comments timely and knowledgeably and creating social campaigns
Curated editorial content for the main website to increase engagement and channel growth
Digital Marketing Associate
Yahoo! APAC
Singapore
04.2010 - 04.2011
Develop for clients such as J&J, L'Oreal, Pantene and Samsung,marketing plans, monitor performance, and run campaigns across a range of marketing channels including paid search, display, email, social media, SEO. social media pages to promote their businesses
Executive Director – Strategic Affairs Sector at Department of Municipalities and Transport (DMT)Executive Director – Strategic Affairs Sector at Department of Municipalities and Transport (DMT)