Summary
Overview
Work History
Education
Skills
Websites
Certification
Language Proficiency
Timeline
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NUSRAT MISTY

NUSRAT MISTY

Trade Centre 1, Dubai

Summary

With 9+ years of experience in businesses across the fashion, food and beverage, and lifestyle sectors. Expertise includes driving sales, establishing systems, and innovating solutions. Proficient in full-cycle B2B selling, CRM implementation, and aggregator growth while managing the commercial engine across diverse brands and markets. At Al Qubaisi Group, successfully built a sales-ready marketing department from the ground up, spearheading revenue projects for over 10 brands by launching cloud kitchens, securing partnerships, and executing high-performing campaigns. Aiming to leverage extensive experience in a SaaS role that integrates sales, product development, and growth strategies.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Head of Marketing

Al Qubaisi Group of Companies
07.2022 - Current
  • Established the group’s first in-house marketing agency, overseeing hiring, training, and development of a high-performing team across content, design, digital strategy, and product development.
  • Scaled in-house content production from ad hoc output to over 250+ unique assets per month, covering social media, influencer content, POS design, menus, digital banners, and aggregator visuals.
  • Designed and implemented group-wide marketing SOPs, standardizing campaign execution, influencer collaborations, aggregator strategy, and event marketing across all brands.
  • Developed professional brand profiles, B2B decks, and tailored concept presentations for each brand—enabling onboarding with malls, event organizers, and corporate partners.
  • Built a central content production house and digital asset library, ensuring consistency in branding and speeding up creative turnaround times.
  • Directed the conceptualization and execution of large-scale seasonal activations and pop-up formats across Global Village, F1, Rugby Sevens, Safari Park, and mall events.
  • Led CRM implementation across multiple brands, generating over 500K unique customer records—later used for segmentation, loyalty, and retargeting campaigns.
  • Launched and structured the group’s dedicated cloud kitchen brand (TROVE), streamlining online delivery for all F&B brands under a unified platform.
  • Established and negotiated strategic partnerships with key third-party platforms, including Esaad, Fazaa, Emirates Platinum, Etisalat Smiles, and major UAE banks—generating an estimated 20% uplift in group-level business.
  • Managed high-level collaborations with mall management across major locations, activating joint marketing campaigns and boosting in-store footfall through co-branded promotions.
  • Oversaw all vendor and print management for menus, signage, and branding elements across outlets—optimizing quality and reducing production lead times.
  • Closely collaborated with chefs and the product development team on seasonal menu R&D and product rollouts that supported promotional calendars and revenue objectives.

Marketing and Comm. Manager

Merchant Bay
06.2021 - 04.2022
  • Successfully marketed fashion tech products to UK and USA leads and buyers, resulting in 3M orders placed.
  • Strategized, developed, and managed paid digital marketing across AdWords, Meta, LinkedIn, and X(Twitter) with a monthly budget of 10K USD, resulting in about 35+K USD monthly revenue.
  • Established in-house of marketing content leveraged by the sales team to improve Customer LTV by 29%.
  • Developed robust conditional email campaigns based on customer interaction with the platform that improved retention by 11%.

Head of Product & Marketing

Styline Collection
03.2020 - 04.2021
  • Planned the sales goal (10x) for 2021, successfully leading the monthly sales goal that connects 360degrees of business from manufacturing to sales, marketing, and vendor management (B2B).
  • Operated 2 successful campaigns in Q4 and achieved 120% of the sales target.
  • Launched 4 new collections in Q4 that carried 70% of total sales (in GMV).
  • Launched with a premium brand (B2B) that 10X the traffic on digital media channels.
  • Worked with the content, sales, and marketing team in micro-campaigns and was directly involved in app activation, push notifications, and digital marketing (100+ ads a month).
  • Redesigned the brand archetype and different customer segmentation for relative product categories, resulting in a more targeted approach to customers that increased engagement by 15%.
  • Introduced an editorial calendar that connected all the activities throughout the content team, which improved efficiency by 25%.
  • Conducted lifecycle management of assigned content, including development and maintenance, which resulted in a more streamlined process with fewer errors.
  • Successfully coordinated the launch of a new 360-degree tech platform from a UX perspective, ensuring a smooth and positive user experience.

Brand Manager

Solasta
02.2020 - 04.2020
  • Contributed to store branding, retail concept development, and visual merchandising. Operation went on hold due to Covid- 19

Stylist/Retail Sales Associate

Monica Vinader
11.2018 - 01.2020
  • Style customers in the latest collections, sharing detailed product knowledge and providing them with an exceptional brand experience.
  • Actively maintain the store’s aesthetic; VM.
  • Stock replenishment, deliveries, and digital orders are maintain whilst utilizing digital tools to support a positive customer journey.

Brand Development Coordinator

I Am the Brand
10.2018 - 01.2020
  • Managed the brand’s portfolio, explaining potential business opportunities for both offline and online platforms, including social media campaigns and native advertising.
  • Built sales by 25% with high-net-worth clients through developing a social media strategy using videos on YouTube and Instagram advertising.

Entrepreneur, E-commerce Fashion Platform

Luce di NJ
03.2016 - 12.2019
  • Successfully designed & developed a collection of premium silk printed scarves, inspired by drawing of autistic children.
  • Defined pricing and brand positioning, sales strategies, and social and digital aspects of the brand.
  • Successfully sold 10,000 pieces of scarves in both the Indian and UK markets through B2B and B2C channels with third-party vendors in the UK, USA, and Indian markets.
  • Managed a team of 5 employees who helped with day-to-day operations like production, QC, compliance, etc.

Marketing Project Coordinator

Pringle of Scotland
01.2019 - 04.2019
  • Developed a marketing strategy along with the marketing team to engage Millennials and Gen-Z customers, which included designing and launching a social media campaign after understanding consumer behavior, analyzing brand engagement metrics and spending patterns, and increasing the market share of the brand among the target group by 2-3%.
  • Successfully part of the team that launched a collection to a new age group of customers, collaborating with H&M.

Education

Master of Science - International Marketing (Luxury Branding)

Coventry University London Campus
City Of London, UK, England, UK
09-2019

Skills

  • Leadership and mentoring
  • Standard operating procedures for operations and launches
  • Product development expertise
  • Performance marketing expertise
  • Strategic brand management
  • Customer journey mapping
  • Targeted marketing strategies
  • Cross-functional team management
  • Stakeholder engagement
  • AI tools: DALL-E, Midjourney, Adobe Firefly, GPT (OpenAI), Jasper, Notion AI, Notebook LM, Envato Labs, Freepik AI, Runway ML, Canva Magic Studio, Adobe Sensei, CapCut AI, Kaiber, and PikaLabs
  • Design tools: Adobe Photoshop, Adobe Illustrator, InDesign, Lightroom, Premiere Pro, Blender, CorelDRAW, Canva, Figma, WordPress, Procreate
  • Data analytics and business intelligence: Tableau, Salesforce, Excel, HubSpot, Mailchimp, Zoho CRM
  • Digital marketing tools: Google Ads, Meta Ads Manager, TikTok for Business, Snapchat Ads, YouTube Studio, Google Search Console, GA4, SEMrush

Certification

  • Google Project Management Professional Certificate
  • CMO Foundations: Measuring Marketing Effectiveness
  • Aha! Product Management Professional Certificate
  • Digital Marketing by BoF
  • Product Management: Building a product strategy
  • Agile Project Management by Google
  • Leveraging Generative AI: Strategic insights and Future Trends by LinkedIn
  • Content Marketing by Hubspot Academy

Language Proficiency

  • English
  • Arabic
  • Italian
  • Bengali
  • Hindi
  • French

Timeline

Head of Marketing

Al Qubaisi Group of Companies
07.2022 - Current

Marketing and Comm. Manager

Merchant Bay
06.2021 - 04.2022

Head of Product & Marketing

Styline Collection
03.2020 - 04.2021

Brand Manager

Solasta
02.2020 - 04.2020

Marketing Project Coordinator

Pringle of Scotland
01.2019 - 04.2019

Stylist/Retail Sales Associate

Monica Vinader
11.2018 - 01.2020

Brand Development Coordinator

I Am the Brand
10.2018 - 01.2020

Entrepreneur, E-commerce Fashion Platform

Luce di NJ
03.2016 - 12.2019

Master of Science - International Marketing (Luxury Branding)

Coventry University London Campus

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