Oksana Mandzhieva
Growth Manager
Dubai
Summary
Multilingual Luxury & Fashion industry professional with diverse international experience across all pillars of the E-Commerce industry, able to lead marketing projects and achieve business objectives.
Overview
6
6
years of professional experience
5
5
Languages
Work History
Growth Manager
Amazon
4 2022 - 11.2023
- Led marketing seasonal activities such as Back to school, Eid Sale, Beauty Week, Black Friday which increased GMV by 20%
- Developed special marketing projects with brands such as 'Emirati Workshop', 'Made in UAE' which resulted in online presence of over 20 local brands
- Managed cross-functional team to deliver integrated marketing campaigns, including digital, social media, email
- Developed and maintained daily relationships with key stakeholders, including vendors, partners, and internal teams, to ensure alignment and successful campaign execution
- Utilized advanced SEO and SEM techniques to boost organic search traffic by 40%, leading to substantial increase in sales
- Implemented data-driven decision-making processes, utilizing advanced analytics and reporting tools to measure campaign performance and ROI
- Analyzed market trends and customer insights to identify opportunities and optimize marketing efforts, resulting in 30% growth in customer acquisition
- Built relationships with influencers which resulted in successful collaborations to bring product visibility up to 40%
- Developed partnerships with key stakeholders and external agencies to amplify marketing efforts and drive brand growth
- Successfully increased beauty category revenue by 2 million $ YoY through strategic planning and execution.
E-Commerce Manager
Yandex
01.2021 - 04.2022
- Identified opportunities to expand Fashion category assortment by onboarding monthly over 20 new fashion retailers and brands
- Provided monthly reports on key performance metrics, such as sales conversion rates, average order value, and market share
- Analyzed market trends and consumer behavior to identify opportunities for category growth and optimization
- Collaborated with cross-functional teams to create and execute marketing campaigns
- Fostered strategic partnerships with key industry players and external agencies to amplify marketing reach and effectiveness
- Established long-term relationships with fashion retailers and partners to expand main marketplace metrics
- Leveraged email marketing automation to drive lead nurturing and conversion, achieving 20% increase in email open rates and 15% increase in conversions
- Advised on effective strategies within category to enhance product discoverability and user experience.
Brand Marketing Manager
AIZEL
09.2018 - 12.2020
- Built and maintained strong relationships with existing clients (Gucci, Fendi, Prada, Balenciaga, Jimmy Choo and etc.)
- Monitored on weekly basis inventory levels to ensure optimal stock levels and prevent low-stock or OOS
- Prepared commercial proposals and presentations to pitch products or services to clients
- Monitored and analyzed main KPIs, providing insights for continuous improvement
- Coordinated and executed PR campaigns for fashion brands, designers, or retail companies
- Negotiated with senior buyers and suppliers on prices and import terms
- Conducted competitive analysis to benchmark pricing and offerings
- Worked with marketing and PR departments on merchandising strategies and promotional campaigns (offline & online).
Junior Brand Manager
SVMOSCOW
06.2016 - 09.2018
- Set up of buying seasonal selection-matrix with over 25 top brands such as Vetements, Balenciaga, Haider Ackermann, Khaite, Maison Martin Margiela and etc
- Developed and maintained network of industry contacts to stay updated on fashion trends
- Built and maintained commercial relationships with fashion journalists, bloggers, influencers
- Provided monthly sales and marketing analysis reports directly to brands vendors
- Monitored weekly media coverage and tracked success of PR campaigns.
Education
International Economic Relations and Affairs -
MGIMO University MFA Russia
Moscow 09.2011 - 6 2018
Skills
- Leadership
- Strategic Planning
- Sales Analysis
- Relationship Management
- Quicksight
- SalesForce
- Keynote
- Microsoft Office
- Creativity and Innovation
- Digital Media
- Time management
- Result-Oriented
- SalesForce
- Negotiation Skills
- Sales and Business Development
Timeline
E-Commerce Manager
Yandex
01.2021 - 04.2022
Brand Marketing Manager
AIZEL
09.2018 - 12.2020
Junior Brand Manager
SVMOSCOW
06.2016 - 09.2018
International Economic Relations and Affairs -
MGIMO University MFA Russia
09.2011 - 6 2018
Growth Manager
Amazon
4 2022 - 11.2023
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