At Chatfuel, I lead product for our platform helping salons, clinics, and fitness studios grow via automation, AI, and intuitive tools inside WhatsApp and Instagram.
Previously: scaled B2B and edtech products from zero to strong ARR, improved monetization and retention at scale.
Launched a new WhatsApp-based product and led go-to-market efforts in the LATAM region. Achieved seven-figure ARR within 1.5 years.
Focused on retention and monetization of the core product. Led a shift in monetization strategy that doubled average revenue per customer over time. Also contributed to boosting retention from 88% to 94%.
Launched a new edtech product from scratch and scaled it to strong six-figure ARR within 1.5 years. Fully owned the digital product, including customer experience, backend systems, automation, and analytics.
Led the entire product function, covering both customer-facing features and internal tools for moderation and sales. Played a key role in driving nearly 5× ARR growth during my time there.
Conducted data analysis and provided strategic insights to optimize business operations.