Olga Bityutskaya
Dubai
Summary
Experienced Product Merchandise and Sales manager with more than 10 years of experience working in the fashion industry across Retail, Wholesale and Ecommerce. Skilled in Sales, Buying and Merchandising, E-commerce Trading, Brand Management, Market and Product Trend Analysis, Strategy Building and People and Project Management. Innovative thinker, with strong influencing skills and a proven track record in executing successful sales and product strategies online and in store.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Tommy Hilfiger Sales Manager Womenswear for MEA and CIS
PVH corp.
01.2023 - 09.2025
- Achieve and exceed quarterly and annual revenue and profitability goals for division
- Establish relationships with the Amsterdam HQ team and Italian Hub team to ensure market needs are met in order to drive and deliver growth plans. Translate market, knowledge, trends and analysis across MEA and CIS multi-channel to advance PVH divisional product development at the design and merchandise level
- Strong relationships and strategic partnerships with key wholesale customers
- Work cross-functionally with wholesale operations to optimize the divisional shipping targets and order books
- Brand and category performance from a sell out as well as sell in perspective to create growth opportunities for immediate revenue and long term opportunities
- Provide strategic leadership, being the voice of the wholesale customer, with regard to assortment planning, marketing plans, in-store and online
- Analyse and communicate the weekly and monthly reporting of results and developments across the business
- Seasonal sales calendar preparation and implementation
- Ownership of Divisional Order Books, P&L, and reporting structure
- Demonstrate intimate understanding of products, vision, and business; Able to help anyone understand any aspect of the company
- Up to date with market knowledge of competitors, product and pricing structures as well as execution and local market activity
- Implementation of all customer related initiatives, successful Shop In Shop projects and the representation of the brand across all areas of distribution
Senior Sales and Merchandise Manager Womenswear and Kids divisions for Russia, CIS, Ukraine (multi-channels)
PVH corp.
10.2014 - 10.2022
- Strong lead of the Womenswear and Kids team
- Product projects and successful market implementation (Gigi Hadid, Zendaya, Looney Tunes, Cold climate capsules development)
- Strong relationship with market key players
Key Account Manager
MAVI Jeans
06.2012 - 10.2014
- Build and maintain strong relationships with key clients, understanding their needs and preferences.
- Business updates, new products, and upcoming trends preparations
- Collection preparation and presentation
- Identify new business opportunities within existing accounts
- Negotiate contracts and pricing agreements with clients, ensuring profitability win-win strategy implementation
Education
Specialist - HR
Moscow State University of Economics, Statistics and Informatics
01.2000 - 01.2004
Skills
- Fully digital skills -working in Digital showroom, digital stations, Hatch application, Prana application, process of implementation approbation, providing mistakes feedback to Digital team
- People management, strong team player skills
- Quickly adapt to market and company changes, adjusting their approach to meet evolving customer needs and market conditions
- Strategic Thinking (Product and partner tiering, product segmentation)
- Cross-functional collaboration across departments
- Innovative thinking to stay ahead of competitors
Certification
2013 – Adizes Institute (worldwide consulting organization) – Human Resources
Languages
Russian native, English fluent
Timeline
Tommy Hilfiger Sales Manager Womenswear for MEA and CIS
PVH corp.
01.2023 - 09.2025
Senior Sales and Merchandise Manager Womenswear and Kids divisions for Russia, CIS, Ukraine (multi-channels)
PVH corp.
10.2014 - 10.2022
Key Account Manager
MAVI Jeans
06.2012 - 10.2014
Specialist - HR
Moscow State University of Economics, Statistics and Informatics
01.2000 - 01.2004