Oliver Mathews
Dubai, United Arab,Emirates
Summary
Dedicated media professional with history of meeting clients goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
20
20
years of professional experience
17
17
years of post-secondary education
4
4
Certificates
Work History
Media Manager
Expo 2020 Dubai
Dubai, UAE
09.2019 - 04.2022
- Worked closely with the stakeholders to successfully deliver campaigns that resulted in 1.9million ticket sales.
- Established and maintained media relations with the leading channels such as CNN, Sky, BBC and Discovery for a partnership value of more than USD 10M.
- Coordinated with the individual partners and successfully planned and delivered campaigns for the key milestones of Expo 2020 Dubai.
- Sourced out and established partnerships key publications that were fundamental in promoting Expo 2020 Dubai to a niche audience.
- Managed and coordinated with relevant teams the broadcast of the Opening Ceremony of Expo 2020 Dubai live in Times Square, New York.
Media Manager
Spark Foundry MENA
Dubai, UAE
03.2012 - 09.2019
- Won multiple awards across Dubai Lynx, Mena Effie’s, MENA Cristal, Festival of Media for Emirates NBD’s Passion for Giving Initiative
- Promoted from Senior Media Executive to Media Manager within a year.
- Developed and Implemented media plans & strategies for leading brands such as Emirates NBD, Emirates Islamic, Ooredoo Oman, Alcon Pharmaceuticals, Majid Al Futtaim Malls
- Assisted in the growth of consumer database of Emirates NBD & Emirates Islamic through both online and offline advertising, and ensured campaign KPI's were met
- Created TV plans for August Storck KG for brands such as Werther’s Originals and merci chocolates and achieved the desired GRPs and Reach levels
- Implemented an industry first Twitter Masthead and Snapchat Filters when working on Ooredoo Oman
Senior Media Executive
AGA-ADK
Dubai, UAE
01.2009 - 02.2012
- Promoted from Media Executive to Senior Media Executive within a year
- Primarily handled strategy and media plans for all international brands acquired by AGA, ranging from luxury watches to FMCG products
- Ensured that all media plans had a 360 approach using mainstream media vehicles such as Print, Radio, TV, Outdoor and Online
- Worked closely with Regional Offices so that media strategy and plans were on par with the International Brand Strategy of the client
- Constantly reviewed competitor’s presence of local and regional markets on a monthly and quarterly basis, so as to ensure maximum effectiveness in the presentation of media plans / strategy for the agency's clients
- Handled the media buying for AGA's entire client list to ensure the best rates were being offered; constantly succeeded in getting the best deals from all publications in terms of free ads & upgrades which were passed on to the clients
Media Executive
Optimedia
Dubai, UAE
05.2007 - 11.2009
- Handled the media plans of various clients such as HP, Cisco, Dubai Pearl, Arkan Building Material PJSC, Lloyds Bank TSB, Zurich International, Saraya World and Sanofi Aventis etc
- Coordinated intensely with the affiliates in Japan (Dentsu) for their clients who focused on the GCC Markets
- Prepared daily monitoring reports for all running campaigns for client benefit
- Assisted the Regional Planning Directors and Supervisors on the development of new media strategies that would suit clients based on their Marketing Strategy
- Worked closely with the Buying Department to ensure the rates were extremely competitive and beneficial for the clients
- Maintained a healthy relationship with the Creative Department in the development of ideas for new product launches
- Maintained an excellent relationship with industry contacts to gain inside knowledge of competitor activity so as to suggest media vehicles and placements that were well timed
- Assisted in the TV Planning for Saraya World and Arkan Building Material PJSC during Cityscape and Ramadan
- Analyzed Category Trends and Sales Data to plan effective media campaigns
- Educated myself on the shift in spends from traditional media to digital media and recommend the same to the clients, in the form of Media Plans and rationale.
Accounts Executive
Hawk Media FZ LLC
Dubai, UAE
02.2006 - 05.2007
Accounts Handler
Spear Advertising
Dubai, UAE
07.2005 - 12.2005
Accounts Assistant cum Administrator
Sheraton Deira Hotel & Towers
Dubai, UAE
06.2002 - 07.2005
Education
MBA - Marketing & Communication
Middlesex University
Dubai 09.2012 - 11.2014
BBA -
The International University
Dubai, UAE 02.2003 - 07.2005
High School Diploma -
St. Mary's Catholic High School
Dubai 09.1988 - 06.2001
Skills
Media Planning
Accomplishments
- Emirates NBD - March 2017
The AC Vests – Gold (Dubai Lynx)
- Emirates NBD - May 2017
The AC Vests – Gold (Festival Of Media)
- Emirates NBD - November 2016
A Mothers Day Surprise – Gold (MENA Digital Awards)
- Emirates NBD - May 2015
Bollywood On Wheels – Gold (Festival Of Media)
- CSR Initiatives May 2016
Buckle Up In The Back – Multiple Emerald & Sapphire (MENA Cristal)
Certification
Google Certified (AdWords & Display)
Timeline
Facebook Blueprint - Ongoing
02-2022
First Responders Medical Certificate
12-2019
Media Manager
Expo 2020 Dubai
09.2019 - 04.2022
Google Certified (AdWords & Display)
03-2019
Google Certificate (Search)
03-2019
MBA - Marketing & Communication
Middlesex University
09.2012 - 11.2014
Media Manager
Spark Foundry MENA
03.2012 - 09.2019
Senior Media Executive
AGA-ADK
01.2009 - 02.2012
Media Executive
Optimedia
05.2007 - 11.2009
Accounts Executive
Hawk Media FZ LLC
02.2006 - 05.2007
Accounts Handler
Spear Advertising
07.2005 - 12.2005
BBA -
The International University
02.2003 - 07.2005
Accounts Assistant cum Administrator
Sheraton Deira Hotel & Towers
06.2002 - 07.2005
High School Diploma -
St. Mary's Catholic High School
09.1988 - 06.2001
References
Mr. Leandro Caires
Director - Media Partnerships
Expo 2020 Dubai
+97150 330 9076
Mrs. Shobha Srinath
Head Of Media - Planning & Buying
Expo 2020 Dubai
+97150 381 0486
Mr. Nasser Mohammed Nasser
Associate VP Marketing & Communications
Emirates Islamic Bank
NasserMN@emiratesislamic.ae
Mrs. Mai Cheblak
Vice President - Group Media & Social
Emirates NBD
MaiC@emiratesnbd.com
References
Mr. Leandro Caires
Director - Media Partnerships
Expo 2020 Dubai
+97150 330 9076
Mrs. Shobha Srinath
Head Of Media - Planning & Buying
Expo 2020 Dubai
+97150 381 0486
Mr. Nasser Mohammed Nasser
Associate VP Marketing & Communications
Emirates Islamic Bank
NasserMN@emiratesislamic.ae
Mrs. Mai Cheblak
Vice President - Group Media & Social
Emirates NBD
MaiC@emiratesnbd.com
References
Mr. Leandro Caires
Director - Media Partnerships
Expo 2020 Dubai
+97150 330 9076
Mrs. Shobha Srinath
Head Of Media - Planning & Buying
Expo 2020 Dubai
+97150 381 0486
Mr. Nasser Mohammed Nasser
Associate VP Marketing & Communications
Emirates Islamic Bank
NasserMN@emiratesislamic.ae
Mrs. Mai Cheblak
Vice President - Group Media & Social
Emirates NBD
MaiC@emiratesnbd.com
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