Olivia Morris
Dubai
Summary
I am an experienced editor, journalist, brand builder and content strategist with a wealth of experience in the luxury lifestyle, beauty and fashion fields. With working and education experience across four different continents, I am a strong brand builder and strategist consistently creating industry-leading creative content that targets an array of high-net-worth. individuals. I am a self-starter, ahard worker and a team player who always has a 'can do' attitude.
Overview
10
10
years of professional experience
Work History
Deputy Editor
GRAZIA Middle East, ITP Media Group
06.2024 - Current
- Develop and execute the magazine's editorial vision and strategy.
- Single-handedly take lead on all print, digital and social media content.
- Since date of joining digital traffic has grown by over 40% and statistics now show key GCC countries are part of the engaged audience.
- Social media following and reach increase by 200% across different platforms including Instagram and TikTok.
- Commission, write and edit high-quality articles across fashion, beauty, lifestyle and culture sections.
- Lead and mentor editorial staff, freelance writers, and contributors.
- Launched new event series called the GRAZIA Gathering catering to HNWI in the region. Previous guests include UAE royals and trailblazing women from the region from my personal network.
Managing Editor
The Edit By Zahra, Abu Dhabi Media
01.2023 - 06.2023
- Joined as the launch editor for The Edit by Zahra, the soon-to-launch English offering under the Zahrat Al Khaleej umbrella.
- Take creative lead on shoots, including covers, with leading Emirati women from the region.
- Launched the TikTok page in February 2023 and already garnered 11 million + views.
- Increased Instagram engagement by 70%.
- Cultivating the strategy and content for launching a new brand.
Digital Editor
Emirates Woman, Motivate Media
03.2020 - 12.2022
- Increased overall website traffic by 50% since I joined in March 2020.
- Increased UAE traffic by 50%, increased KSA traffic by 100%, increased Kuwait traffic by 110% – key markets for EW.
- Grown overall social engagement for Emirates Woman across Instagram, Facebook, TikTok, Twitter and YouTube by 70%.
- Launched two new social media channels for EW ‐ LinkedIn (3.5k followers) & TikTok (50k followers).
- Organised and secured successful commercial partnerships with luxury brands including NET-A-PORTER, Sana Al Maktoum Fine Jewellery, Boucheron, Bloomingdale's, NEOM and more.
- Taken lead on organising all cover shoots for Emirates Woman.
- Responsible for writing a minimum of seven features a month for the print magazine, as well as editing.
- Executed multiple successful campaigns for Emirati Women's Day and UAE National Day gaining combined views of over 500k ‐ including a video with HH Sheikha Sana Al Maktoum, who had never been on video before.
- Built up a network of high‐net‐worth individuals and luxury brands across the GCC through relationship building, storytelling, interviews and more.
Homepage Editor
9Lifestyle, Nine.com.au, Channel Nine
03.2019 - 03.2020
- Manage, update and co‐ordinate all lifestyle, fashion and beauty content on the biggest news and lifestyle site in Australia.
- Reaching the target of 10 million unique users on nine.com.au per month and 3.7 million for the 9Lifestyle page, whilst also ensuring growth.
- Pitching stories, directing producers for exclusives and original content.
- Liaising and working with the branded content team to ensure paid‐for advertorials reach and exceed the target.
Lifestyle & Entertainment Producer
Yahoo Lifestyle (Formerly Joint Venture With Ch 7)
03.2017 - 03.2019
- Deliver long and short‐form content in a timely, clean and engaging manner.
- Conduct interviews with high-profile celebrities including Lily Allen, Elsa Pataky, Kylie Minogue and more.
- Use SEO to drive traffic to ensure daily targets are met.
- Track daily numbers of the website using Google Analytics.
- Collaborate with the social media team to strategise new campaigns for a Facebook audience of more than 320,000.
- Publish daily EDM to database of 50,000.
Marketing Assistant
ITC Learning Australasia
02.2016 - 09.2016
- Management of monthly newsletter sent via MailChimp.
- CRM database (Maximiser) management.
- Managing social media accounts.
- Taking lead on the update of the website making it SEO‐friendly.
Content Assistant
University of Sydney
02.2015 - 12.2015
- Responsible for launching the International House, The University of Sydney Wikipedia page.
- Maintenance and aided in the redesign of the International House website.
- Producing content for the website surrounding events.
- Social media management and events assistance.
Communications Assistant
NHS Lothian
07.2014 - 02.2015
- Developed a social media strategy to increase engagement and communication on the NHS Lothian Twitter channels.
- Spearheaded the development of the NHS Lothian website, particularly with organising biographies of the board members and chairman to be launched.
- Worked with high‐profile stakeholders including the Scottish Government, Scottish Parliament, MSPs and national media.
Education
Master of Arts - Journalism And Mass Communication
University of Sydney
Sydney07-2016
Bachelor of Arts - Combined Honours, Politics, Sociology & Media
Newcastle University
Newcastle, UK06-2014
Skills
- Interviewing
- Digital media
- Creative direction
- Content strategy
- Audience engagement
- Multimedia production
- Social media
- Copy editing
- Proofreading
- Editorial judgment
- Problem-solving
- Video production
- SEO
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere Pro
Timeline
Deputy Editor
GRAZIA Middle East, ITP Media Group
06.2024 - Current
Managing Editor
The Edit By Zahra, Abu Dhabi Media
01.2023 - 06.2023
Digital Editor
Emirates Woman, Motivate Media
03.2020 - 12.2022
Homepage Editor
9Lifestyle, Nine.com.au, Channel Nine
03.2019 - 03.2020
Lifestyle & Entertainment Producer
Yahoo Lifestyle (Formerly Joint Venture With Ch 7)
03.2017 - 03.2019
Marketing Assistant
ITC Learning Australasia
02.2016 - 09.2016
Content Assistant
University of Sydney
02.2015 - 12.2015
Communications Assistant
NHS Lothian
07.2014 - 02.2015
Master of Arts - Journalism And Mass Communication
University of Sydney
Bachelor of Arts - Combined Honours, Politics, Sociology & Media
Newcastle University
Similar Profiles
Alexander PolyakovAlexander Polyakov
Senior Sound Engineer at ITP Media GroupSenior Sound Engineer at ITP Media Group
JANITO A. SANICOJANITO A. SANICO
Electronics Technician Supervisor at Kaon Media Middle East Fze, Jebel Ali Free ZoneElectronics Technician Supervisor at Kaon Media Middle East Fze, Jebel Ali Free Zone
Hani Said Ali Al WahaibiHani Said Ali Al Wahaibi
Senior Public Relations Officer at Middle East Oilfield Group Companies & Many MajorSenior Public Relations Officer at Middle East Oilfield Group Companies & Many Major