OMAR SALLAM
Dubai
Summary
Strategic and data-driven marketing and growth leader with over a decade of experience driving brand expansion, revenue acceleration, and market penetration across EMEA. Proven expertise in omni-channel marketing, digital transformation, and revenue optimization. Adept at building high-performing teams, designing impactful marketing campaigns, and collaborating with C-suite executives to execute business-driven growth strategies. Track record of exceeding KPIs in brand awareness, customer acquisition, and lead generation, delivering measurable success in fast-paced environments.
Overview
9
9
years of professional experience
Work History
Head of Strategy & Marketing
Dilogic Group
Dubai
01.2024 - 01.2025
- Designed and executed high-impact marketing strategies, achieving 12% month-over-month revenue growth
- Managed and developed a team of 17 marketing specialists, overseeing brand, digital, and social media functions
- Spearheaded data-driven acquisition campaigns, optimizing customer journey funnels and driving over $1M+ in annual billings within 9 months
Regional Growth Strategy Lead
Google EMEA
Dubai
01.2022 - 01.2024
- Partnered with C-suite executives at global enterprises to develop data-centric go-to-market strategies.
- Led and mentored a team of five Account Managers, driving over $XX million in incremental revenue growth.
- Orchestrated cross-market coaching initiatives, training 25+ startups, and supporting regional entrepreneurship.
- Surpassed 2023 revenue targets by 120%, leveraging innovative marketing, and analytics-driven insights.
Account Manager
Memac Ogilvy
Dubai
01.2020 - 01.2022
- Drove 170% year-over-year portfolio revenue growth by executing highly effective multi-channel marketing campaigns.
- Led over 150 integrated campaigns, collaborating with PR, digital, and creative teams to optimize impact.
- Managed and trained a six-member account management team, fostering leadership, project execution, and strategic thinking.
- Spearheaded content production, event planning, and product launch strategies, optimizing customer engagement, and brand positioning.
Senior Account Executive
Memac Ogilvy
Dubai
01.2019 - 01.2020
Account Executive
MullenLowe MENA
Dubai
01.2018 - 01.2019
Previous Experience:
Leo Burnett Dubai, DDB Dubai,Turjman Advertising Agency, Khidmah
01.2016 - 12.2017
Education
Bachelor of Business Administration (BBA) - Advertising & Integrated Marketing Communications
American University in Dubai
Marketing Communication Diploma -
International Advertising Association
New YorkSkills
- Strategic Growth
- Digital Transformation
- Data-Driven Marketing
- Performance Analytics
- Brand Management
- Market Expansion
- Omni-Channel Strategy
- GTM strategy execution
- Lead generation
- Revenue Optimization
- Customer acquisition
- Retention Strategies
- Team Leadership
- Coaching
- Talent Development
- Budgeting
- Financial Planning
- ROI optimization
- Stakeholder management
- C-level relationship management
- Agile marketing
- Change Management
Languages
English
First Language
Arabic
Proficient (C2)
C2
Italian
Advanced (C1)
C1
French
Intermediate (B1)
B1
Timeline
Head of Strategy & Marketing
Dilogic Group
01.2024 - 01.2025
Regional Growth Strategy Lead
Google EMEA
01.2022 - 01.2024
Account Manager
Memac Ogilvy
01.2020 - 01.2022
Senior Account Executive
Memac Ogilvy
01.2019 - 01.2020
Account Executive
MullenLowe MENA
01.2018 - 01.2019
Previous Experience:
Leo Burnett Dubai, DDB Dubai,Turjman Advertising Agency, Khidmah
01.2016 - 12.2017
Bachelor of Business Administration (BBA) - Advertising & Integrated Marketing Communications
American University in Dubai
Marketing Communication Diploma -
International Advertising Association
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