OSAMA MAHMOUD ALI
Sharjah
Summary
Dynamic and results-driven Sales Manager with over 15 years of progressive experience in the FMCG sector across Modern Trade, Traditional Trade, and E-commerce. Proven track record in leading teams, driving sales growth, expanding market presence, and enhancing operational performance. Strong leadership, analytical, and communication skills with a deep understanding of sales strategy and execution in the UAE market.
Overview
18
18
years of professional experience
2005
2005
years of post-secondary education
Work history
FMCG Division Manager
Royal Horizon Holding
Abu Dhabi, United Arab Emirates
04.2023 - Current
- Leading and managing the FMCG division operations to drive sales growth, market penetration, and operational efficiency
- Developing strategic plans and sales targets aligned with company goals for distribution, visibility, and revenue
- Overseeing key account management and trade marketing initiatives across Modern Trade, Traditional Trade, and E-commerce channels
- Building and maintaining strong relationships with suppliers, distributors, and retail partners to enhance brand presence
- Implementing new product launches and coordinating cross-functional activities between supply chain, marketing, and finance teams
- Monitoring KPIs, analyzing market trends, and presenting performance reports to executive leadership for strategic decision-making
Sales Manager (Key Account- Modern Trade – E Commerce)
ABDULLA AL AMOUDI GENERAL TRADING L.L.C
01.2021 - 02.2023
- Responsible for achieving the company’s target in terms of Sales, collection, distribution and visibility while maintaining a strong relationship with consumers, customers and suppliers.
- Exercise relationship building and maintenance of key account contacts.
- Responsible for performing extra tasks as assigned by team management.
- Develop and execute Customer & Category Strategic Development and annual operating plan.
- Works with demand planning to develop digital forecast accuracy that aligns to in-stock goal levels as determined by the account and Newell Brands.
- Negotiate and maintain cost effective contract pricing structures with vendors to ensure a positive return on investment.
- Develop and achieve e-originated sales penetration targets across the account responsibility.
- Managed high-profile territory, generating new business and maximizing existing account sales.
- Build a digital forecasting process allowing for in-stocks to remain at the optimal level aligned upon between the customer and Newell Brands.
Sales Manager (Key Account – Modern Trade – Traditional Trade – E Commerce)
NATIONAL TRADING AND DEVELOPING ENTERPRISES
01.2017 - 01.2021
- Fully responsible for achieving the company’s target in terms of Sales, collection, distribution and visibility while maintaining a strong relationship with consumers, customers and suppliers.
- Implement sales fundamentals, coverage, distribution, productivity and visibility.
- Carry out tracking of in-store performance metrics: SKU availability, share of space within each category and promotions implementation.
- Actively explore business opportunities to increase sales volume.
- Identify potential markets, sales channels, competition and propose effective sales strategy plan for account expansion & development to achieve monthly and quarterly sales targets & KPIs.
- Managing all sales channels, Key Account, Traditional Trade, Modern Trade, Food Services and ensure daily operations functioning well.
- Analyze volume performance, identify shortfalls versus budget and recommend corrective action plan.
- Establish network and build good rapport with new clients.
- Conceptualize strategic business plan that expands company’s customer base.
- Present relevant sales & operations reports and forecasts to the management team.
Sales Supervisor
NATIONAL TRADING AND DEVELOPING ENTERPRISES
01.2011 - 01.2017
Sales Executive
NATIONAL TRADING ND DEVELOPING ESTABLISHMENT
02.2007 - 01.2011
Education
Bachelor of Social Services - Social Work
Alexandria University
Skills
- Influential communication
- Capital investment decisions
- Tactful negotiation
- Project lifecycle expertise
- P and L management
- Leading business meetings
- Budgeting proficiency
- Statistics and data analysis
- Leadership excellence
- Customer relations
- Business forecasting
- Process improvement techniques
- Staff development
- Supply chain analysis
- Product development
- Team Leadership
Languages
Arabic
Native
English
Fluent
Timeline
FMCG Division Manager
Royal Horizon Holding
04.2023 - Current
Sales Manager (Key Account- Modern Trade – E Commerce)
ABDULLA AL AMOUDI GENERAL TRADING L.L.C
01.2021 - 02.2023
Sales Manager (Key Account – Modern Trade – Traditional Trade – E Commerce)
NATIONAL TRADING AND DEVELOPING ENTERPRISES
01.2017 - 01.2021
Sales Supervisor
NATIONAL TRADING AND DEVELOPING ENTERPRISES
01.2011 - 01.2017
Sales Executive
NATIONAL TRADING ND DEVELOPING ESTABLISHMENT
02.2007 - 01.2011
Bachelor of Social Services - Social Work
Alexandria University
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