OSMAN BHURGRI
A Disruptive Technology Business Leader
Dubai
Summary
A disruptive technology automotive business leader with over 20 years’ experience, 14 of which in the Middle East.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Global Partner Account Director
Zerolight
Dubai
08.2021 - 12.2022
- I led the Global partnership strategy selling Zerolights SaaS model into strategic unbreakable partnerships with OEM’s, Meta, TikTok, Amazon and Tier 1 media agencies
- I was responsible and implemented the GMT strategy globally generating $1.73M revenue in 12 months.
- I had full responsibility for all paid client partnerships with dealership groups Globally.
Senior Client Partner
OLX Group
Dubai
02.2017 - 07.2021
- I led an aggressively target driven sales leadership role for the Mobile, Property and Motors vertical's for Dubizzle.com and OLX Arabia.
- I had full responsibility for all paid client partnerships for UAE with a $2M net annual run rate.
- I was a seasoned and battle-tested Top Sales achiever for last 3 years.
- Extensive and robust network to C level with unbreakable relationships across the MENA landscape, both Agency and Direct including Dentsu, OMG, Publiclis Group, Meta and Tikok.
- Became the expert in campaign creation for upper funnel and engagement for brand KPI’s.
Strategic Product Manager
OLX Group
Dubai
07.2014 - 01.2017
- I Led the monetization for Dubizzle.com the GCC's largest online classifieds website.
- I implemented the first consumer paid product in the motors vertical generating net of USD$900,000 per month run rate generating USD$6.3M since Dec'14 launch.
- Lead all paid Client Partnerships for the Motors vertical with OEM’s and media agencies.
Head of Digital Marketing, Middle East & India
Estee Lauder Companies
Dubai
01.2011 - 01.2014
- I developed and implemented strategic digital communications campaigns across multiple ELC brands, bringing together social media, video, digital display and SEM.
- Championed the digital department internally through running masterclasses, mentorship, quarterly digital media days and competitors insights dashboards.
- I had full responsibility for all media agencies and partnerships with advertising P&L spends.
- Generated Estee Lauder Middle East Digital framework till 2015 all ELC brands as well as Middle East Social Media Playbook.
- Line managed and coached x 4 direct reports.
Regional Business Development Executive
Tourism Ireland
Dubai
01.2009 - 01.2010
- I led Tourism Ireland’s New & Developing markets Asia (NDM) online marketing activities in India, China, Japan, GCC, Israel, Pan-Asia and Eastern Europe building the brand of Ireland within these regions online.
- I had the full responsibility of managing all 3rd Party Agency Management for General Sales Agents (GSA’s) in Japan, China, India, GCC and Israel to act as market office for that country.
Business Development & Marketing Manager
Trade Media Group
Dublin
01.2008 - 01.2009
- Management position responsible for all areas of the company’s marketing activities with a specific focus on new media reporting directly to the Managing Director.
- Successfully led, formulated, developed, evolved and executed e-Marketing initiatives for the online 3 brands within Trader Media Group. Management of marketing budget of USD$480,000 per year for the online brands of Carzone.ie and Autotrader.ie.
Senior E-Marketing Executive
Vhi Healthcare
Dublin
01.2002 - 01.2008
- Reporting directly to the Head of Marketing I held a variety of e-Marketing and digital roles in Vhi’s marketing department over a 6 year period.
- Responsibility for all integrated sales communications to Vhi Healthcare's Top 300 Corporate Group Schemes
Education
Master of Science - Computing & Design
University of Ulster
United Kingdom 04.1999 - 04.2000
Bachelor of Arts - Graphic & Interactive Design
University of Ulster
United Kingdom 04.1996 - 04.1999
Skills
Strategic partnerships
Sales Leadership
Ecommerce
Strategy
Business Leadership
Disruptive technology
Advanced AI
Digital Connected Customer Journey
Cloud SaaS Solutions
Digital Personalization
Timeline
Global Partner Account Director
Zerolight
08.2021 - 12.2022
Senior Client Partner
OLX Group
02.2017 - 07.2021
Strategic Product Manager
OLX Group
07.2014 - 01.2017
Head of Digital Marketing, Middle East & India
Estee Lauder Companies
01.2011 - 01.2014
Regional Business Development Executive
Tourism Ireland
01.2009 - 01.2010
Business Development & Marketing Manager
Trade Media Group
01.2008 - 01.2009
Senior E-Marketing Executive
Vhi Healthcare
01.2002 - 01.2008
Master of Science - Computing & Design
University of Ulster
04.1999 - 04.2000
Bachelor of Arts - Graphic & Interactive Design
University of Ulster
04.1996 - 04.1999