Otour Alia

• Working with Carrefour UAE ( Majid Al Futtaim) as a social media executive and content creator.
• Performing research on current benchmark trends and audience preferences
• Designing and implementing social media strategy to align with business goals
• Setting specific objectives and reporting skills.
• Served as brand guardian and implemented consistent visual identity.
• Produced photo and video content with excellent editing skills.
• Prepared design briefs for graphics, videos, and advertising campaigns.
• Gathered data on engagement rate, reach and impressions to enhance online campaigns.
• Forged working relationships with Instagram influencers to promote brand awareness through sponsored content.
• Supervising the brand's community managers.
• Created and posted to Carrefour UAE's Social media channels.

· Presenter for Golden Scent on all online and offline channels

• Proactively contribute ideas that create efficiencies for the creative development and production processes

• Manage product inventory and storage for shoots; coordinate product shipping and returns as necessary

• Maintain the organization of photo and video assets in a digital asset management system

• Develop and maintain production resource directory for talent, stylists, set builders, photo assistants, crew, etc

· Customized brand message to reach and capture target audience interest and drive engagement.

· Produced original, creative content for promotional advertisements and marketing materials.

· Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.

· Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.

Production Assistant:

• Helping prepare the set with lights, props, equipment . Assisting costume designers, directors, camerapeople and other crew members. Printing and distributing daily paperwork.
• Assist during the production process daily, performing numerous tasks as needed including distributing production schedules, coordinating between departments, reviewing staffing tables, and ensuring adequate material availability.
• Facilitate production efficiency by reviewing orders and resource allocation and revising production schedules when necessary to account for design changes.
• Communicate with cast members , management personnel, customers, and technical experts as necessary to coordinate production and filming activities.

Social Media Executive :

Worked on a Fashion and Beauty YouTube series " I AM AYA " episodes broadcast on weekly on YouTube . Handled all the social media platforms.

• Generate, edit, publish and share daily content images, videos , uploading episodes on You Tube channel that builds meaningful connections and encourages community members to take action
• Set up and optimise company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Monitoring users' engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Creating written pieces that are catchy ,memorable, and effective at prompting readers to take action.

• Develop, implement and manage our social media strategy, and monthly content calendar.

• Define most important social media KPIs

• Manage social media content

• Measure the success of every social media campaign

• Use social media marketing tools such as Gain App and Buffer.

• Work with the designers to ensure content is informative and appealing

• Monitor SEO and user engagement and suggest content optimization

• Communicate with industry professionals and influencers via social media to create a strong network

• Managing Social Media Strategy using social media for brand awareness and impressions

• Engage with brand followers and fans on social channels

• Selling both new and pre-owned cars as well as promoting finance,insurance and related aftersales products.

• Managing showroom display of BMW line up.

• Demonstrating vehicles to customers, including taking them for test drives.

• Reporting to the Showroom Sales Manager on sales activities, reviews and analyses.

• Meeting customers face to face and holding sales discussions with them.

• Face to face sales discussion and purchase consultation.

• Representing BMW AG group at trade exhibitions, events and demonstrations.

• Negotiating the terms of a sales agreement and closing sales.

Following-up in-bound telephone enquiries, walk in prospects and emails enquiries.

• Negotiating low interest rates with banks and lending institutions.

• Liaising with the showroom body shop to ensure BMW pre delivery quality checks.

• Managing pre and post sales coordination.

• Ensuring the accuracy and integrity of vehicle sale documents.

• Liaison for BMW group customers and handling high volume customer enquiries.

• Preparing month-end Sales reports for senior managers and assisting in month end audits for the department.

• Prioritising administrative tasks.