Syed Owais Athar

• Established clear and consistent policies and procedures.
• Controlled costs by streamlining operations and reducing waste.
• Created lists of potential customers based on regional markets and assigned sales tasks to team.
• Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
• Resolved all vendor and account problems efficiently.
• Created and implemented new business opportunities by utilizing strategic networking strategies.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
• Organized promotional events and interacted with community to increase sales volume.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Streamlined sales, service & logistics procedures so end customer receive timely service.

• Prepare and deliver technical presentations explaining products to customers & prospective customers
• Confer with customers & engineers to asses equipment needs & to determine system requirements
• Collaborate with sales teams to understand customer requirements and provide sales support
• Secure and renew orders and arrange delivery
• Plan and modify products to meet customer needs
• Help clients solve problems with installed equipment
• Recommend improved materials to customers, showing how changes will lower costs or increase production
• Update Sage CRM daily & present weekly report to M.D.
• Liaise with International suppliers for products, specification, Pricing & market feedback.

• Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
• Created effective strategies to target new markets after researching and analyzing competitor behavior.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
• Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
• Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
• Targeted new markets and increased sales through proactive sales and negotiation techniques.
• Developed rapport with international supplier and collaborate to develop/offer selected accessories for retail sales.
• Organized promotional events and interacted with community to increase sales volume.
• Developed strategic relationships with key supplier and clients to foster profitable business initiatives.
• Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
• Supervised sales team of 4 people, stepping in to support employees and deliver smooth sales processes for clients.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
• Developed international business relationships to drive business units abroad.
• Identified opportunities for growth within territory and collaborated with sales teams to reach sales goal.
• Held weekly meetings with Sales Engineers to identify techniques to overcome sales obstacles.
• Initiated new sales and marketing plans for product roll-outs, including developing sales and distribution.
• Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
• Reorganized and optimized leads management by implementing Hubspot CRM solution.
• Resolved customer issues quickly with win-win solution for brand, Company & customer.

• Search for potential clients who might benefit from company products or services & maximise client potential in assigned regions
• Develop long-term relationships with clients, through managing and interpreting their requirements
• Persuade clients that a product or service best satisfies their needs in terms of quality, price and delivery
• Calculate client quotations and administer client accounts
• Provide pre-sales technical assistance and product education
• Work on after-sales support services and provide technical back up as required
• Arrange and carry out product training
• Analyze costs and sales
• Prepare reports for head office and keep customer records
• Meet regular sales targets and coordinate sales projects
• Support marketing activities by attending trade shows, conferences and other marketing events
• Make technical presentations and demonstrate how a product meets client needs
• Liaise with other members of the sales team and other technical experts
• Provide training and produce support material for other members of the sales team.
• Developed and implemented pursuit plans for all opportunities within assigned key accounts.
• Provided input for overall bookings forecasts for assigned accounts.

• Gathered customer needs and worked with product development teams to implement changes based on feedback.
• Monitored competitive activity and market conditions to provide feedback to management.
• Analyzed monthly sales to identify product lines needing additional promotion.
• Developed and implemented business plan and marketing strategy for META region.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Developed and executed sales presentations as well as both internal and external product training workshops.
• Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
• Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
• Maintained up-to-date knowledge of competitor products and pricing in market served.
• Organized promotional events and interacted with community to increase sales volume.
• Led solution selling strategy initiatives to maximize sales of printing machines (photo paper & PVC card).
• Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.

Sales / Project Manager: Apr 2008 – Jun 2010

Senior Sales Engineer: Jun 2006 – Apr 2008

Sales Engineer: June 2005 – June 2006

• Produce new business; explore potential markets and develop business relations.
• Understand and engage with key markets, clients, industry and identify potential business opportunities.
• Reporting directly to Managing Director, have handled accounts of following countries: UAE, Oman, Kuwait, Qatar, Bahrain, Pakistan, Iran, Kazakhstan, Turkey, South Africa, Mauritius, Angola, Malawi, Tanzania, Uganda, Ghana, Nigeria, Algeria, Tunisia, Libya & Egypt.
• Direct business development initiatives to achieve financial results according to strategy and plans.
• Sales revenue Achievement: 2006 – US $1.93 million, 2007 –US $2.326 million, 2008 – US $4 million, 2009 – US $7.4 million, 2010 – US $8.8 million, 2011 – US $ 10.68 million, 2012 – US $ 6.8 million, 2013 – US $ 8.9 million Direct efforts towards improving revenue, increasing brand visibility and availability of product in the market by identifying the optional product characteristics that will appeal to target market.
• Coordinate and take part in promotional activities to market products and increase brand awareness.
• Well-developed expertise in building long-term and profitable relationships with clients.
• Identifying and developing new re-export markets/distributors while nurturing existing distributor and dealer base clientele.
• Likewise, fostering relations with key decision makers in target organizations for business development in pre-sales negotiation.
• Monitoring monthly sales and stock figures for responsible accounts.
• Determining, implementing and monitoring price scheme based on import duty, sales tax, delivery charges or relevant export charges.
• Leading selling process and drive various stages of overall selling cycle, including planning, forecasting ordering, payment, delivery and customer support.
• Providing support to complete sales channel, distributor, dealer and end users.
• Handling shipment exports from UAE to various African countries.
• Finalizing shipment, obtaining approval, acquiring safety certificates then coordinating the same.
• Identifying dealers to assist distributors in achieving sales targets and increasing installation base.
• Conducting Beta site test for new models.
• Likewise, evaluating and providing feedback thereof.
• Participate in specialized event to publicize the complete range of product line and gain continuous exposure to all potential customers.
• Ensure complete and updated information of the complete product range by regularly going through the product brochures, manufacturer’s news bulletins, user manuals etc.
• Ensure thorough knowledge of the product, specifications and its range of applications.
• To review market and suppliers, to analyze the scope of introducing new products, as per the Management guidelines.
• Performing regular field trip to evaluate efficiency of distribution channel.
• Proposing then after following up marketing activities like road shows or exhibitions to reach target.
• Also participating in international/regional exhibitions to launch and promote new products or solution.
• Training new recruits i.e.
• Sales engineers.
• Spearheading market survey of operational site in South Africa for 4 months.
• Represented company& its product is various trade exhibitions i.e.
• Securex (South Africa), Photo & Film (South Africa), International Electoral Affairs Symposium (Mauritius), Photokina (Germany), GITEX (UAE), Photo World (UAE), Photo Mela (Pakistan), ITCN (Pakistan) & Comex (Oman).
• Service Support Page 3 of 4 Product Training to Partner Engineers Coordinating with Distributor for smooth operation for the Photo, Roll Type & Card printer trouble shooting and queries.
• Preparing the SOP document for quick solution.
• Visiting Distributor places in Middle East and Africa for auditing the service setup and discussing plan for improvement.
• Visiting Dealer and End User to understand the technical related problem and guide them for updating or escalate to Engineers for hardware repairs.
• Email, Telephone & Instant Messenger to Distributors and End-Users.
• Assist manufacturing Team for Technical details and Tender document evaluation Presentation to Sales Team for New Launch product details (Marketing and Technical Details) Beta Test for printer and Software in the site and feedback to R&D Projects handled Created new business channel by introducing HiTi products & services to Large Government Project (LGP) Business Voter ID registration solution to Election Commissions of Ghana, Malawi and Angola.
• National ID registration: Tanzania Achievements Created new sales channel by successfully introducing HiTi printers for Voter Registration to Election Commissions of Malawi generating US$1.4 million worth business deal.
• Same business model was implemented by Ghana Election Commission which brought HiTi Digital business deal worth US$1.2 million.
• Achieved 1st OEM project for sheet photo printers for HiTi Digital, Inc.
• Producing US$5.5 million worth deal.
• Designed SOP procedure for measuring volumetric weight, packing per pallet to acquire Sea or Air freight.

• Registering customer for Transport For London Congestion Charge.
• Dealt with all customer queries and complaints regarding congestion charging in Central London by telephone, electronic mail, postal mail or fax.
• Answered or forwarded to appropriate personnel, customer questions and feedback.
• Registered customers for discount schemes related to congestion charging.
• Processed online Credit/Debit card payments or customer refund request.
• Capita Business Services Profile UK’s leading business process outsourcing (BPO) and professional services company that delivers back office administration and front office customer contact services to private and public sector organizations across the UK and Ireland.