Pallav Balasaria

Directed end-to-end city operations, overseeing logistics and resource allocation for noon XL project launch in Dubai. Led cross-functional teams to ensure effective execution of operational strategies. Developed performance metrics and delivery protocols to support early-stage growth and enhance capacity.

• Spearheaded cross-functional teams to achieve project milestones and deliver high-quality results.
• Consistently surpassed annual performance targets set by senior leadership.
• Fostered close collaboration with peers from other departments to jointly drive organizational success as a cohesive unit.
• Engineered cost reductions, optimized resource allocation, and enhanced efficiency in project management.
• Currently overseeing the Control Tower function for the entire East grocery region.

• Cultivated strong relationships with clients and stakeholders, securing long-term partnerships, and repeat business.
• Instituted and developed operational standards, policies, and procedures.
• Chaired monthly meetings to formulate business plans, and conduct workshops to drive successful business outcomes.
• Provided robust leadership to enhance team productivity and morale.

• Directed end-to-end last-mile operations for large and grocery verticals across Odisha and Chhattisgarh.
• Supervised logistics and delivery processes to guarantee timely and efficient service delivery.
• Partnered with cross-functional teams to improve operational efficiency and elevate customer satisfaction.
• Devised strategies to optimize last-mile delivery, contributing significantly to Flipkart's overall business growth.

• Served as Zonal Lead for East 1, with operational oversight for West Bengal.
• Optimized resource allocation through regular performance evaluations, and provided personalized coaching for staff development.
• Assembled high-performing teams by implementing effective recruitment, onboarding, and talent development initiatives.
• Expanded operations from 12,000 daily orders to 30,000 daily orders, achieving a 375% increase.
• Managed a monthly Gross Merchandise Value (GMV) of ₹100 crores (approximately $13 million USD).
• Oversaw the entire Kolkata region, representing 25% of Flipkart Grocery's pan-India volume.
• Successfully launched 12 new 1P hubs within a two-month period

• Initiated delivery cost reduction strategies by introducing dedicated fleets for stores, EVs, cyclists, and 3PL services across multiple cities.
• Played a key role in the launch of dedicated fleets for multiple stores across Bengaluru, resulting in a delivery cost reduction of Rs 15-20 per order.
• Contributed significantly to the EV project to achieve greater cost efficiency.
• Participated in the planning and execution of incentives for major festivals across cities, leading to improved supply availability.

• Optimized operations across all cities within the Node, focusing on key performance parameters.
• Reduced rider unavailability (shutdown) to below 5% across all cities throughout the day.
• Maintained the highest driver Net Promoter Score (NPS) in the region.
• Ensured adequate supply while simultaneously optimizing operational costs.
• Defined critical product requirements for all cities and collaborated with product and engineering teams to prioritize development and seamless rollout, thereby driving platform growth and reliability.
• Successfully launched Gigs (a significant change in how delivery partners operate on the Zomato platform) within the assigned Node, and Kolkata, with minimal disruption.

• Applied critical thinking to deconstruct complex problems, evaluate potential solutions, and make decisive actions.
• Developed comprehensive project plans, and communicated deadlines to ensure timely completion.
• Collaborated with the Central Lead team in planning, managing, and directing daily board operations to increase revenue and reduce costs through P&L analysis.
• Identified and addressed revenue leakages within the system.
• Managed confidential budget reports (burn budget), and designed cost-efficient rate cards for West Bengal and Odisha.
• Demonstrated consistent success in working within tight deadlines and a fast-paced environment.
• Formulated project plans and communicated deadlines to ensure timely execution.

• Optimized rider rate cards and incentive structures to ensure operational efficiency while maintaining cost control.
• Acted as State Operations Head for Odisha and Kolkata.
• Resolved Odisha's logistics shutdown issue (rider unavailability impacting order placement) by reducing it from 40% to below 10% within a two-week timeframe.

• Contributed to city growth plans, managed rejections, and improved user experience.
• Launched and scaled last-mile, on-demand, hyperlocal delivery services in the city for Zomato's online ordering vertical.
• Served as the Acting Assistant Manager for Kolkata.
• Maintained synchronization between the supply and demand sides of the business.

• Educated clients on account services, and effectively resolved inquiries regarding statement information and account balances.
• Established streamlined processes for the Sales Team to ensure smooth merchant onboarding.

• Worked flexible hours, including varied days, nights, and weekends, as dictated by business needs.
• Streamlined the deployment lifecycle by developing end-to-end processes for merchant onboarding.
• Formulated solutions for merchants to meet specific needs, quality standards, and budget constraints.
• Prioritized tasks to meet stringent deadlines, actively assisting colleagues with project duties.

• Served as the key point of contact for all finance and administration matters.
• Assisted Sales Executives with various inquiries related to tax, and general operational matters.
• Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
• Scheduled maintenance for office equipment is intended to extend its lifespan and prevent unexpected downtime.