PARVATHI BABU
Sharjah
Summary
Experienced SEO Analyst with over 8 years in digital marketing. Skilled in optimizing website performance, improving search rankings, and driving traffic growth. Strong in technical SEO, keyword research, and analytics, with a focus on delivering measurable results.
Overview
9
9
years of professional experience
Work History
Senior SEO Specialist - Digital Marketing
Falcon Pack Industry LLC
Sharjah
10.2023 - Current
- Managed E-commerce (B2C) website: falconpackonline.com, Managed B2B website: falconpack.com, falconpack.us
- Increased organic traffic and achieved top 10 Google search rankings for targeted non-branded keywords
- Expanded backlinks from 20k to 60k, enhancing domain authority (DA) and page authority (PA) by 60%
- Performed detailed site audits to identify and fix issues related to crawlability, indexability, and site architecture
- Implemented advanced strategies to enhance site load times, including image optimization, browser caching, and minification of CSS, HTML, and JavaScript
- Conducted regular performance reviews using Lighthouse and WebPageTest to ensure optimal site speed
- Applied structured data (JSON-LD, Microdata) to improve search engine understanding and enhance rich snippets in search results
- Regularly tested structured data with Google's Structured Data Testing Tool to ensure correctness
- Ensured proper indexing and crawling by search engine and ranking of localized content for different regions
- Implemented and managed robots.txt, XML sitemaps, and canonical tags to prevent duplicate content issues
- Managed site migrations, including URL structure changes, HTTPS implementation, and platform changes, ensuring minimal disruption to SEO performance
- Conducted regular health checks to ensure site integrity, including monitoring for 404 errors, broken links, and redirect chains
- Implemented hreflang tags to support multilingual and multinational SEO strategies
- Worked with web development teams to optimize server and hosting configurations for better SEO performance
- Configured server settings for optimal SEO results, including URL rewrites and redirects
- Integrated and optimized CDNs to improve content delivery speed and reduce latency
- Ensured websites are fully optimized for mobile-first indexing
- Diagnosed and recovered sites from manual and algorithmic penalties by Google
- Continuously monitored for updates to Google's algorithms and adapted strategies to mitigate potential impacts
- Implemented UX improvements based on user behavior data to reduce bounce rates
- Collaborated with UX designers to ensure SEO best practices were incorporated into design changes
- Managed and integrated Google Analytics, Google Search Console, Facebook Pixel, Google Ads, Google Merchant Center, and Google Tag Manager to track and analyze site performance
- Generated and analyzed heatmaps to understand and improve consumer behavior on websites.(Using HOTJAR, LUCKY ORANGE)
- Proficient in using SEO tools such as Ahrefs, Moz, SEMrush, Screaming Frog, and Google Data Studio for analysis, reporting, and strategy development
- Utilized A/B testing to evaluate the impact of SEO changes and refine strategies accordingly
- Implemented schema markup to improve click-through rate from SERPs.
- Performed ongoing technical SEO audits, including page speed optimization, site structure, redirects.
- Analyzed website performance data using Google Analytics and other tools to identify opportunities for improvement.
- Monitored industry trends, algorithm updates and best practices related to SEO.
- Collaborated with web developers, copywriters and marketing teams to ensure successful execution of all SEO initiatives.
- Created reports on the progress of organic traffic growth through detailed analytics reporting.
- Provided strategic guidance on how to use content marketing as part of an overall SEO strategy.
- Built relationships with bloggers and influencers in order to obtain backlinks for our clients' websites.
- Worked closely with PPC teams to ensure that paid campaigns were optimized for maximum ROI.
- Evaluated current link profile of clients' websites and identified areas where additional links could be acquired.
- Recommended changes or improvements based on findings from various online tools such as Moz Pro and Ahrefs.
- Optimized website content for high rankings in major search engines.
- Developed and implemented SEO strategies to increase organic search engine visibility.
- Conducted keyword research, competitor analysis and developed link building campaigns.
DIGITAL MARKETING SPECIALIST
Alkhubaizi Motorcycle LLC
Sharjah
12.2021 - 09.2023
- Managed E-commerce Websites alkhubaizibikes.ae, ebikerstore.com and E-commerce Marketing Platforms in UAE
- Develop and execute SEO strategy for the websites, including submitting sitemaps, integrating backlinks, and enhancing keyword optimization, Leverage Google Analytics, including meta descriptions to improve unique, organic traffic across product pages
- Manage a team of digital marketing professionals to conduct in-depth research on industry keywords, perform SEO audits, and refine sitemaps
- Reduce bounce rates from 45% to 34% by optimizing content relevance for audiences and identifying opportunities to improve page load times
- Created meta tags, optimized keywords, identify opportunities to improve on-page aspects, developed title tags, and increased organic traffic to the website
- Monitor new developments in search algorithms
- Coordinate with writers to ensure all SEO content is on target
- Managing the paid search marketing campaigns and other paid advertising campaigns
- Generating heatmaps to analyze consumer behavior on the website
- Preparing SEM and SEO reports on a monthly basis and presenting them
- Managed and Integrated Google Analytics, Google Search Console, Facebook Pixel, Google Ads, Google Merchant Center, and Google Tag Manager
- Managed Paid Tools Semrush, Ubersuggest, Ahref, Moz, etc
- Handling and Paid Marketing for Overall Social Media Platforms
- Building and executing social media strategy through competitive and Audience research
DIGITAL MARKETING AND E-COMMERCE SPECIALIST
Techsys Technology LLC
Sharjah
08.2019 - 11.2021
- Develop and execute SEO and SEM strategy for the websites, including submitting sitemaps, integrating backlinks, and enhancing keyword optimization, Leverage Google Analytics, including meta descriptions to improve unique, organic traffic across product pages
- Assist with Social Media Performance Reports and Regular monitoring of the competitor's social media sites and creating analysis reports
- E-Commerce Activities (Product and stock Updating, Catalog Management)
- Designs, builds and maintains our social media presence
- Monitor online presence
- Manage social media planning and Marketing strategies
- Administrative Tasks and Handling Hiring
- Implementing social media strategies
- Maintained strong social media and brand presence
- Preparing Case studies Research and analysis new trends
SOCIAL MEDIA MANAGER
Protracked Inforpark
Cherthala
12.2018 - 07.2019
SOCIAL MEDIA ANALYST, SOFTWARE SALES COORDINATION
Kleintas
Tvm
12.2017 - 09.2018
MARKET AND RESEARCH ANALYST, SALES ANALYST
Royal Force
Kollam
06.2015 - 09.2017
Education
BACHELOR OF ENGINEERING - Computer Science and Engineering
Maria College
Tamil Nadu01.2014
DIPLOMA IN ADVANCED DIGITAL MARKETING -
Clear My Course Institute
KochiSkills
- SEO
- SEM
- SMM
- HOTJAR
- SEMRUSH
- MOZ
- AHREF
- UBERSUGGEST
- Google Ads
- E-Commerce
- Amazon
- Noon
- Shopify
- Magento
- WordPress
- WooCommerce
- Custom Made Website
- Programmatic Ads
- Programmatic SEO
- Conversion Rate Optimization
Languages
- English
- Hindi
- Malayalam
- Tamil
Personal Information
- Date of Birth: 04/17/93
- Nationality: Indian
- Marital Status: Married
- Visa Status: Employment Visa
Timeline
Senior SEO Specialist - Digital Marketing
Falcon Pack Industry LLC
10.2023 - Current
DIGITAL MARKETING SPECIALIST
Alkhubaizi Motorcycle LLC
12.2021 - 09.2023
DIGITAL MARKETING AND E-COMMERCE SPECIALIST
Techsys Technology LLC
08.2019 - 11.2021
SOCIAL MEDIA MANAGER
Protracked Inforpark
12.2018 - 07.2019
SOCIAL MEDIA ANALYST, SOFTWARE SALES COORDINATION
Kleintas
12.2017 - 09.2018
MARKET AND RESEARCH ANALYST, SALES ANALYST
Royal Force
06.2015 - 09.2017
BACHELOR OF ENGINEERING - Computer Science and Engineering
Maria College
DIPLOMA IN ADVANCED DIGITAL MARKETING -
Clear My Course Institute
Similar Profiles
Islomjon AbdurashidovIslomjon Abdurashidov
Executive sales Outdoor at Falcon Pack Industry LLCExecutive sales Outdoor at Falcon Pack Industry LLC
Chi MarinusChi Marinus
Laborer at Falcon Pack Industries LLCLaborer at Falcon Pack Industries LLC
MUHAMMAD HANIF GHANCHIMUHAMMAD HANIF GHANCHI
Accounts Supervisor at Falcon Pack Trading LLCAccounts Supervisor at Falcon Pack Trading LLC