Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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PARVATHI BABU

Dubai, UAE

Summary

Ecommerce Specialist with a strong background in SEO and digital marketing, helping brands improve product visibility, traffic, and sales across B2B and B2C channels. Proficient in optimizing product pages, managing paid campaigns, and leveraging tools like GA4, Google Ads, and SEMrush to drive performance and growth.

Overview

10
10
years of professional experience

Work History

Ecommerce Digital Marketing & SEO Specialist

Falcon Pack Industry LLC
Sharjah
10.2023 - Current
  • Drive B2B and B2C traffic growth by implementing effective SEO strategies for Falcon Pack’s eCommerce platform, improving keyword rankings for packaging products across the UAE.
  • Increased organic traffic significantly, achieving top 10 Google search rankings for targeted, non-branded keywords.
  • Optimize product and category pages with SEO best practices (meta data, structured data, internal linking), and ensure technical performance — including mobile-friendliness, site speed, and Core Web Vitals — to enhance visibility and conversions.
  • Conducted comprehensive site audits to identify and rectify issues related to crawlability, indexability, and site architecture, ensuring adherence to best practices.
  • Implemented advanced strategies to enhance site load times through image optimization, browser caching, and minification of CSS, HTML, and JavaScript, aligning with Core Web Vitals standards.
  • Performed regular site performance reviews using tools like Lighthouse and Webpage Test, ensuring optimal site speed and user experience.
  • Applied structured data (JSON-LD, Microdata) to improve search engine understanding and enhance rich snippets, increasing click-through rates.
  • Implemented and managed robots.txt, XML sitemaps, structured data, and canonical tags to prevent duplicate content issues.
  • Utilized tools like Google Search Console, Screaming Frog, and Google Analytics for monitoring SEO performance and identifying areas for improvement.
  • Ensured proper indexing and ranking of localized content for different regions, including the implementation of hreflang tags to support multilingual SEO strategies.
  • Worked with internal stakeholders and external partners to research, define, and develop content that contributes to organic search growth, fostering cross-department collaboration.
  • Continuously monitored industry trends and algorithm updates, adapting strategies to mitigate potential impacts on site performance.
  • Optimized website content and developed comprehensive SEO strategies to improve organic search engine visibility, including keyword research and competitor analysis.
  • Generated and analyzed heatmaps to understand and improve consumer behavior on websites (using Hotjar, Lucky Orange).
  • Conducted regular health checks to ensure site integrity, including monitoring for 404 errors, broken links, and redirect chains.
  • Managed site migrations, including URL structure changes, HTTPS implementation, and platform changes, ensuring minimal disruption to SEO performance.
  • Develop and launch targeted digital marketing campaigns across Google Search, Display, Shopping Ads, and Meta platforms to boost brand visibility and generate qualified leads in wholesale and retail markets.
  • Implemented UX improvements based on user behavior data to reduce bounce rates, collaborating closely with UX designers to ensure SEO best practices are integrated.
  • Implemented Accelerated Mobile Pages (AMP) to optimize mobile page load speed, improve user experience, and enhance mobile search rankings, resulting in faster load times and higher engagement for mobile users.
  • Expanded the backlink profile from 20k to 60k, enhancing domain authority (DA) and page authority (PA) by 60%, positively impacting overall search visibility.
  • Diagnosed and recovered websites from manual and algorithmic penalties imposed by Google, implementing corrective actions to restore search rankings.

DIGITAL MARKETING AND E-COMMERCE SPECIALIST

Alkhubaizi Motorcycle LLC
Sharjah
12.2021 - 09.2023
  • Managed E-commerce Websites alkhubaizibikes.ae, ebikerstore.com and E-commerce Marketing Platforms in UAE
  • Develop and execute SEO strategy for the websites, including submitting sitemaps, integrating backlinks, and enhancing keyword optimization, Leverage Google Analytics, including meta descriptions to improve unique, organic traffic across product pages
  • Manage a team of digital marketing professionals to conduct in-depth research on industry keywords, perform SEO audits, and refine sitemaps
  • Reduce bounce rates from 45% to 34% by optimizing content relevance for audiences and identifying opportunities to improve page load times
  • Created meta tags, optimized keywords, identify opportunities to improve on-page aspects, developed title tags, and increased organic traffic to the website
  • Monitor new developments in search algorithms
  • Coordinate with writers to ensure all SEO content is on target
  • Managing the paid search marketing campaigns and other paid advertising campaigns
  • Generating heatmaps to analyze consumer behavior on the website
  • Preparing SEM and SEO reports on a monthly basis and presenting them
  • Managed and Integrated Google Analytics, Google Search Console, Facebook Pixel, Google Ads, Google Merchant Center, and Google Tag Manager
  • Managed Paid Tools Semrush, Ubersuggest, Ahref, Moz, etc
  • Handling and Paid Marketing for Overall Social Media Platforms
  • Building and executing social media strategy through competitive and Audience research

DIGITAL MARKETING AND E-COMMERCE SPECIALIST

Techsys Technology LLC
Sharjah
08.2019 - 11.2021
  • Develop and execute SEO and SEM strategy for the websites, including submitting sitemaps, integrating backlinks, and enhancing keyword optimization, Leverage Google Analytics, including meta descriptions to improve unique, organic traffic across product pages
  • Assist with Social Media Performance Reports and Regular monitoring of the competitor's social media sites and creating analysis reports
  • E-Commerce Activities (Product and stock Updating, Catalog Management)
  • Designs, builds and maintains our social media presence
  • Monitor online presence
  • Manage social media planning and Marketing strategies
  • Administrative Tasks and Handling Hiring
  • Implementing social media strategies
  • Maintained strong social media and brand presence
  • Preparing Case studies Research and analysis new trends

SOCIAL MEDIA MANAGER

Protracked Inforpark
Cherthala
12.2018 - 07.2019
  • Managed the daily operations of all assigned social media accounts.
  • Organized events or webinars related to the company's products or services.
  • Reviewed analytics data regularly to identify areas of improvement in our campaigns.
  • Participated in brainstorming sessions with other professionals to generate innovative ideas.
  • Monitored customer comments on various social media channels and responded in a timely manner.
  • Designed promotional materials using graphic design software applications.
  • Collaborated with other departments to ensure brand consistency across all channels.
  • Identified potential opportunities for collaborations between the company and other organizations.
  • Developed and implemented a comprehensive social media strategy to increase brand awareness and engagement.
  • Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
  • Conducted testing of software and systems to ensure quality and reliability.

Digital Marketing Executive

Klientas Digital Marketing Agency
Tvm
12.2017 - 09.2018
  • Executed paid search campaigns on platforms such as Google Adwords.
  • Researched new technologies that could benefit the organization's digital marketing efforts.
  • Developed promotional materials for webpages, emails, newsletters and other digital mediums.
  • Monitored performance of campaigns using analytics software such as Google Analytics.
  • Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
  • Collaborated with design teams to create visually appealing graphics for websites and social media posts.
  • Utilized Twitter and Facebook to promote products, services and content.
  • Led SEO efforts, including keyword research, content strategy, and link-building to improve organic search rankings.

Digital Marketing Intern

Royal Force
Kollam
06.2015 - 09.2017
  • Participated in brainstorming sessions to develop ideas for innovative campaigns.
  • Monitored competitors' activities by analyzing online presence across multiple channels.
  • Assisted in the development of digital marketing campaigns for clients, including email, SEO and SEM, and social media.
  • Created reports summarizing performance of digital marketing initiatives over time.
  • Researched potential customers to identify target audiences through surveys and focus groups.
  • Developed content for websites, blogs, and social media platforms to increase brand awareness.
  • Collaborated with design team on graphic elements for digital campaigns such as logos, banners.
  • Created presentations to summarize results from digital marketing efforts.
  • Tracked progress of campaigns with Google Analytics and Adobe Creative Suite.
  • Optimized website content using best practices for SEO.
  • Managed customer relationships through various channels such as email and social media networks.
  • Maintained a calendar of upcoming events related to client's business goals.
  • Researched latest trends and conducted market analysis.
  • Assisted in budget tracking and expense reporting for marketing projects.
  • Coordinated with external agencies and vendors to ensure timely delivery of marketing services.
  • Participated in organizing and executing promotional events and trade shows.

Education

BACHELOR OF ENGINEERING - Computer Science and Engineering

Maria College
Tamil Nadu
01.2014

DIPLOMA IN ADVANCED DIGITAL MARKETING -

Clear My Course Institute
Kochi

Skills

  • On-page, off-page, technical SEO
  • E-commerce management
  • JavaScript SEO
  • CRO using Hotjar
  • GA 4, GTM, GSC
  • Content strategy
  • Keyword analysis
  • SEO tools proficiency (Screaming Frog, Ahrefs, SEMrush, Uber Suggest)
  • WooCommerce, Shopify, Magento
  • Google Ads
  • Email marketing
  • Product listing
  • Social media marketing

Personal Information

  • Date of Birth: 04/17/93
  • Nationality: Indian
  • Marital Status: Married
  • Visa Status: Employment Visa

Timeline

Ecommerce Digital Marketing & SEO Specialist

Falcon Pack Industry LLC
10.2023 - Current

DIGITAL MARKETING AND E-COMMERCE SPECIALIST

Alkhubaizi Motorcycle LLC
12.2021 - 09.2023

DIGITAL MARKETING AND E-COMMERCE SPECIALIST

Techsys Technology LLC
08.2019 - 11.2021

SOCIAL MEDIA MANAGER

Protracked Inforpark
12.2018 - 07.2019

Digital Marketing Executive

Klientas Digital Marketing Agency
12.2017 - 09.2018

Digital Marketing Intern

Royal Force
06.2015 - 09.2017

BACHELOR OF ENGINEERING - Computer Science and Engineering

Maria College

DIPLOMA IN ADVANCED DIGITAL MARKETING -

Clear My Course Institute

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